DIGITAL BUSINESS PLATEFORM METTRE EN PLACE UNE PLATE-FORME MARKETING

CLOUD POUR CRÉER ET PILOTER VOS EXPÉRIENCES DIGITALES MULTIMARQUES, MULTICANAL,

MULTILINGUE

CYRIL REINHARD DIRECTEUR MARKETING

PRODUIT EMEA, ACQUIA

@CYRILCR @ACQUIA_FR

QUELS SONT LES CHALLENGES DES ENTREPRISES DANS CE MONDE

DIGITAL EN PERPÉTUELLE ÉVOLUTION ?

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BE AGILE : Digital World is going faster and faster…!

By PatrickSmithPhotography!

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In 2020, 50 billions!Of connected devices !

(Orange sources)!

By PatrickSmithPhotography!

The World change…!

BE AGILE : We are in connected world…!

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BE MOBILE : Think Mobile First and build cross-canal experiences!

§  Flickr : By heαrtbreaker!

In 2014, most of Internet access come from Mobile devices!

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Great ! I like that, I recommend you……

I like the FranceTV Tour de France Multi-cast

The support is bad !

Too bad ! .

Oh this product is fatastic !!.

The user is a “ConsumActor”!

+1.7b people are using Social Network !

BE SOCIAL : Users are your best brand Ambassadors !!

Fantastic!

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77%+ of the Web sites are not using Personalization !!

BE UNIQUE : People want to be the “one” !!

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The Digital Business Engagement : What are the Marketing priorities ?

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How we engage is crucial ! Emotion & Story Telling !

Source  2013  :  Kanter  Media  

POEM  :  Forrester  Research  Model  

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User Generated

Content"

SEO"

Email"

Analytics" Marketing Automation"

Personalization" Multi-channel"

Rich Media"

CRM"

CONTENT COMMUNITY

COMMERCE

… so best digital experience combine content, community and Commerce...!

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Acquia!The Digital Business Company !

•  Founded by Dries Buytaert, Drupal founder.!•  4000+ customers!•  450+ employees!•  700+ partners!•  Worldwide presence!•  220% 3 year CAGR!

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Continuous Delivery Cloud

Digital Framework

Digital Engagement Services

Acquia, The Digital Business Platform!

Digi

tal C

usto

mer

suc

cess

YourOwn  

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New Digital Engagement

… Needs Digital

Transformation !

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LES 5 POINTS À CONSIDÉRER POUR BÂTIR UNE PLATEFORME DIGITALE EVOLUTIVE !

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4 Key Points to succeed in your

Digital

Transformation

5 Keys to build your Marketing Digital Platform !

!      #1 Funct iona l i t ies and Agi l i ty !      #2 F lex ib i l i ty for easy In tegrat ion !      #3 Per formance !       #4 Mul t i -channel & cross-channel & Omnichannel !

##5 Personal ized exper iences !

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to industrialize the sites / campaigns production with keeping total creative

freedom

B E S T D I G I TA L E X P E R I E N C E S TA R T H E R E

1# Functionalities and Agility

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Solution to industrialize the production of your “Digital vehicles?”!

80%  /  20%  

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Principle: Responding to the marketing challenges and needs....!

... While meeting the IT challenges and needs !!

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Templates"1" Select the site template"

2" Select what features you want and configure"

3" Add rich contents keep"Total creative"

Objective: To enable marketing teams to quickly create digital experiences ...!

http://www.[customdomain].com"

…while retaining total creative freedom!!

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Manageme and control the digital experiences!

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Select the template and features!

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300+! Warner Music Group artist "websites, 3 site templates, "total creative freedom

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#Flexibité

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To build a rich and immersive experience integrating all components of the WEM

(Content / Commerce / Community) and company back-office

# 2 Flexibility / Integration B E S T D I G I TA L E X P E R I E N C E S TA R T H E R E

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Building a Digital Business Platform in your business environnent!

Drupal

Mesures et rapports

SocialFB/TwitterSite

principal

campagnes d’emails

Videoportal

ApplictionsMobiles

Site communautaire

Eléments Média riche

Contenu Social

Marketing automation

CRM Flux

Drupal

Mesures et rapports

SocialFB/TwitterSite

principal

campagnes d’emails

Videoportal

ApplictionsMobiles

Site communautaire

Eléments Média riche

Contenu Social

Marketing automation

CRM Flux

Acquia  Digital  Business  Plateform  

Measure  &  report  

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Timex 2012!These are our products !!

Timex 2013!This is your life.!

       

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Timex in 2012: “These are our products.”!

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Timex in 2013: “This is your life.”!

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Develop in a cloud environment to ensure the success of the rise load

3# Performance B E S T D I G I TA L E X P E R I E N C E S TA R T H E R E

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Standardized platform for all brand sites NBC Entertainment and sport. 34M PVs 24 hours. 34M

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Standardized platform for all brand sites NBC Entertainment and sport. 80M PVs 24 hours. 80M

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460M Hits to grammy.com "on night of award show

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10X Increased site visitors during Boston Marathon Bombings.

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Connect digital experiences to marketing tools and with all the channel… from Web

to Store to Digital in Store…

#4 Multi-channel / Cross-channel / Omnichannel

B E S T D I G I TA L E X P E R I E N C E S TA R T H E R E

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Multi-channel Cross-channel

22 hospital campuses integrated into one digital platform

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MOBILE!FIRST!

Over 77 iOS, Android, and Windows Mobile apps built on the NY MTA real-time data platform, powered by Drupal and Acquia

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Each person is unique and want to see what he would like to see !

B E S T D I G I TA L E X P E R I E N C E S TA R T H E R E

5# Personalized experiences

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Better understand Marketers

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Personalization!

Analyse!!!Insight!!!Relevance!

47 TruCentric proprietary and confidential 47  

Today’s Content Marketing Sites Are Not Personalized!

1% Personalized

Content personalization !amplifies content marketing:!

"   Increases Engagement!

"   Increases Conversions!

Static

48 TruCentric proprietary and confidential 48  

Acquia Lift + TruCentric Solve This Problem!

After: Before:

Personalized Offers  

Personalized Recommendations

 

49 TruCentric proprietary and confidential 49  

Some Customer Results!

Queen's  Crossing  

Powered by ACQUIA

Queen's  Crossing  

“8x increase in CTR’s”  

“4x increase in conversions”

Queen's  Crossing  

“10%-20% increase in page views”

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4 Key Points to succeed in your

Digital

Transformation

5 Keys to build your Marketing Digital Platform !

!      #1 Funct iona l i t ies and Agi l i ty !      #2 F lex ib i l i ty for easy In tegrat ion !      #3 Per formance !       #4 Mul t ichannel & cross-channel & Omni-channel !

##5 Personal ized exper iences !

TO CONCLUDE

… optimizing cost and time-to-market

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Media" Entertainment" Public Sector" Higher Ed"

Some Customer references

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High Tech" Life Sciences" Financial Services" Others"

Some Customer references

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PLACE AUX QUESTIONS !