“build fast, sell faster and conquer the world 3 lesson from our startups-
TRANSCRIPT
Software House
Build fast, sell faster and conquer the world - 3 lessons from our startups
Wolves Summit14 - 16 April 2015 - Gdynia
Software House
Who am I andwhy am I here?
desmart.com/who
Software HouseMe
Damian WinkowskiNew Business Manager
An ex-Googler, fan of technologies, that shape
the future of marketing and sales. Responsible
for building strong relationships with existing and
new customers. Social geek with a strong need
to meet new interesting people.
Software HouseMe
Sales Hero
Software HouseThe Team
Full DeTeam on desmart.com/who
Software HouseOur Startups
renuval.com
Software HouseOur Startups
conventica.com
Software HouseOur Startups
UXPin.com
Software House Startup of Our Client
fooder.pl source: fooder.pl
Software House
1st story: JustProto changes to UXPin
desmart.com/who
Software HouseThe Story Begins In 2008
Software HouseContent Marketing
Software HouseContent Marketing
Software HouseIn the Meantime
source: uxpin.com/blog
Software HouseTogether We Are Stronger!
source: uxpin.com/blog
Software HouseTeam
Marcin TrederCEO of UXPin, the pirate
Design enthusiast that literally lives for creating the best user experience possible. After years working as a UX Designer and UX Manager he focused on his own start-up UXPin that provides tools for UX Designers all over the world. UXPin tools are used by designers in companies like Google, Apple, Microsoft, IBM, Salesforce.
source: uxpin.com/blog
Software HouseResults
⇁ almost 30 people on the board (office in Gdynia and Silicon Valley)
⇁ 2 investment rounds (250 K USD + 1,5 M USD)⇁ over 4000 paying customers⇁ mentioned on magazines like Smashing Magazine
Software HouseOur Lessons
⇁ no matter how good is your software, without the right people on the board you won’t be successful.
⇁ choose team member wisely and make sure they are willing to work hard on the product.
⇁ CEO has to be a passionate person about the topic related to your startup
Software House
Lesson nr 1: Always have right people on board (they feel the market)
Software House
2nd story: Let’s build an app for event managers
Software HouseThe Story Begins In 2012
GCB Event
Software HouseWhat Do They Need?
source: perceptionvsfact.com
Software HouseWhat Do They Need?
Software HouseWhat Did We Created?
Software HouseIn The Meantime
Software House
Lesson nr 2: Find the client first, then build the product
desmart.com/who
Software House
3rd story: Advertising? No thanks, let’s use community!
Software HouseThe Story Begins In 2013
source: iconaris.com source: www.ztkruszwica.pl/
Software HouseWhat Do We Need To Build?
source: www.changefood.org/source: http://wikigag.com/
Software HouseHow To Start Such Project?
Using uxpin.com we have created simple clickable mockups so the client could see, how the final product will look like.
Software HouseWhat Did We Created?
Full case: http://www.slideshare.net/DeSmart/case-study-fooder
Software HouseAny Results?
⇁ 32 146 registered users (01.03.2015)⇁ 213 856 recipes so far⇁ 1 500 recipes added daily⇁ product developed in AGILE (flexible changes)
Software House
Lesson nr 3: use community instead of advertising (add value)
Software House
Read more about us on desmart.com/blog
Software House
Software House
See you!