build email lists

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How to build your own email lists quickly and eciently 1

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The best email list building process in the marketplace. We help find new prospects by allowing your existing prospects to easily share an offer using Facebook, Twitter or email.

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Page 1: Build email lists

How to

build your own email lists

quickly and efficiently

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Page 2: Build email lists

Every prospect you find has many others just like him in his social circles...

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Drum provides access to those friends, extending the reach of your direct response campaign and capturing net new opt-ins by the thousands.

Welcome to...

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Quickly build opt-in email lists

Increase direct response rates

Identify brand influencers

Improve organic search ranking

= ka-ching!

A Drum campaign will...

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1. Create an offer that must be activated

2. Send prospects to a micro-site

3. Capture opt-in

4. Allow them to select coupon(s)

5. Offer an incentive for sharing

6. Make it very easy to share

7. allow them to download their validated offers

7 steps to ka-ching!

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Page 6: Build email lists

PRINT COUPON(S)

Offer Expires: June 22, 2011. Valid in-store only on any tech service purchase of $100 or more. Excludes computer set-uppackages. Full redemption necessary; no cash or credit back. Coupon has no cash value and cannot be used in conjunction withother coupons/offers. Reproductions will not be accepted; original must be redeemed. Limit: one per customer, per purchase.Taxes not included in calculating minimum purchase. Offer valid in Canada only.

6889099000000443

Offer Expires: June 22, 2011. Valid in-store only on any purchase of $50 or more. Full redemption necessary; no cash or creditback. Coupon has no cash value and cannot be used in conjunction with other coupons/offers or used toward the purchase ofpostage stamps, self-serve copying, gift cards, phone cards or prior purchases. Reproductions will not be accepted; original mustbe redeemed. To use with Copy & Print full-serve services, present coupon at time of order submission. Limit: one per customer.Taxes not included in calculating minimum purchase. Offer valid in Canada only.

6902899000000936

Offer valid until June 22, 2011 11:59PM EST on custom Teacher’s Planner orders placed in-store at the eKiosk or online atwww.staplescopyandprint.ca. One coupon per purchase, per customer. All orders must be prepaid prior to the expiry date fordiscount to apply. For orders submitted at www.staplescopyandprint.ca, enter coupon code on the shopping cart page.

6886699000000443

Privacy Policy / Contest Rules

Teachers - Save & Win http://www.staplespromo3.ca/staples/coupon_activate

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send an email w/offer

The Basic Workflow

Land on a Drum microsite

Select Your Coupon(s)

download coupons

SHARE & WIN

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“Social sharing is a major behavioral shift, the most important so far of the 21st century.”  - Harvard Business Review, April, 2010

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Easy to understand analytics allow you to calculate an R.O.I for your direct response campaigns.

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Breaking down the responseOverall response rate, percentageof activationsand shared

Source breakdown

Sales funnel helps you to discover where the biggest opportunities are

Heat map

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Gauging a customer’s social influenceTheDrumPlatform is the only platform that tracks every generation of sharing, so you can reward the original user.

See the social networks that have the greatest influence on your brand

Measure network impact broken out by weekday and day part as well as total weekday traffic from social networks

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Contact: Derek A. Lackey, President P: 905 266 0301 M: 416 524 7844 : @dereklackey

: lackeyderek

: derek.lackey

: dereklackey

All Rights Reserved. Contents are the property of e10 egency, Inc

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