Buckets of

3 Secret Weapons for Attracting More Home Buyer Leads

Buyers

2010 NAR Buyer Report

1 out of every 2 buyers will have a lot of questions!

2010 NAR Buyer Report

2010 NAR Buyer Report

What Other Questions

Do Home Buyers Ask?

Half a Million Questions

About Buying

Loans, grant, assistance, grants, programs, tax credit,

tips, guide, information, class

Local Monthly Searches

Home Buyer Assistance?

www.HomeownershipUniversity.com

www.HomeownershipUniversity.com

150 Leads a Month

3 Buyer Assistance

CHF Platinum Grant

CalHFA CHDAP FTHB Loan

Fannie Mae HomePath

Programs Available Now

Grant

1CHF

CHF Platinum Home Buyer Grant

FREE Money for Home Buyers!

CHF Platinum Grant Goodies

Huge Marketing Opportunity Here

3% of Loan Amount

No lien, No Payment, Grant

Can Be Used for Down or Costs

Never Paid Back = Free Money!

CHF Platinum Qualifying

Under 1% Down From Buyer

Home Buyer in California

No FTHB Requirement

Must be Owner Occupied

Income and Price Limits

CHF Platinum Qualifying LimitsCounty Income Limits

Orange $101,040Los Angeles $84,480San Diego $89,880

Purchase Price LimitsAll Counties $417,000

CHDAP

2CalHFA

California Housing Finance Agency

Official State of CA FTHB Program

CalHFA CHDAP Awesomesauce

Requires 1% Down From Buyer

3% of Purchase Price – Low %

No Payments for life of loan

Can Be Used for Down or Costs

Can be used w/ most programs

CalHFA CHDAP Qualifying

30 Day Escrow Should Be OK

Home Buyer in California

FTHB Requirement – 3 Years

Must be Owner Occupied

Income and Price Limits

CalHFA CHDAP Qualifying Limits

County Income LimitsOrange $73,250 to $138,150Los Angeles $52,900 to $99,800San Diego $63,400 to $119,600

Purchase Price LimitsOrange & LA $665,088San Diego $635,696

HomePath

3Fannie

HomePath Buyer Assistance

Special Incentives on Fannie REO

HomePath Hype

*Lender Paid MI = Higher Costs/Rate

3.5% Concessions until Oct. 31st

3% Down | No PMI Option*

No Appraisal | No Condo Cert

$1,200 Bonus to Agent

HomePath Marketing Multiplier

FirstLook Buyer Exclusivity

15 DaysAfter that…Investors Welcome!

No Buyer or Agent Incentive for Investor

Special Incentives on Fannie REOInvestors Can Buy with 10% Down

www.HomePath.com

Orange County

295 Homes

Los Angeles County

1,672 Homes

Top SecretAttack Plans

Learn ‘em or Leave ‘em

Powerful Ideas?

Where do you Market now?

5Ideas

Grant Money Available

Up to $417,000 Price

Generate Buyer Calls?

Lead With Capture?

$12,000 Home Buyer Grant Available on this home

More Info: 888-888-8888

Down Payment Assistance

(714) 555 - 1212

Add to Signage?

Onsite Qualifying?

2010 NAR Buyer Report

Focus on Four

Share Assistance Articles?

Stand Out on Craigslist

Bonus: 5 More Ideas

3 Reasons to call your database

Tax Credit Alternative - Better?Hyper local SEO for Bloggers?Local educational workshops?HomePath for investors?Revive Stagnant buyers?

Buyer Assistance Survival KitQualifying Cheat sheet

Copy of This Presentation

Copy of Buyer Presentation

HU Newsletter Content

Request on Report Card

Scott Schang

@ScottSchang

www.HomeownershipUniversity.com