BSETC Info-Session

Event #1: August 31, 2009With Erin Blaskie

Dial: 712-432-3900Passcode: 7771400#

Delivered via webinar / teleseminar - recorded – audio & video.

Videos will be split and posted onto YouTube and also e-mailed to registrants.

Approx. 1 hour in length.

Questions can go into the questions box on the webinar software.

Hash tag #bsetclive.

Format of the Info-Sessions

www.bsetc.ca Launched in 2004

www.erinblaskie.com Hub spot / portal

www.lifestreamincolor.comLifestream / blog

About Your Presenter

Founded in 2004 Focuses on helping entrepreneurs build

profitable, successful and efficient businesses

A team of fifteen from the US, Canada and the UK

Focusing on internet marketing, website and blog design, virtual assistance and graphic design

Have serviced over 300 entrepreneurs in 5 years

BSETC Overview

We work 100% virtually. We use Basecamp, e-mail and telephone to

communicate to our clients. We use a team based model but we also

have a project manager who reviews Basecamp regularly to ensure things do not get missed.

Most clients work with one team member who helps keep their projects moving and organized and other team members come in to help.

How Do You Work?

I work with my clients in a higher level, big picture, strategy sort of way.

I help our clients break down projects into easily digested chunks and understand what needs to go into each project.

I provide internet marketing strategy and tips on the tools and resources they’ll need to implement and use.

What is Your Role?

Internet Marketing Web Design Blog Design Graphic Design Social Networking Info-Product Development Scheduling/Customer

Support Online Video Copywriting/Proofreading

What Sort of Projects Do You Do?

Internet Marketing involves all things related to growing and building an online business.

Graphic Design covers graphical elements for use on and offline.

What’s the Difference?

Web/Blog Design covers all things related to the design, creation and maintenance of a web presence.

Virtual Assistance is all of the admin-based tasks like scheduling, customer support and basic document processing.

What’s the Difference?

Start with one, tiny project.

Meet with virtual assistant to discuss:◦ Breakdown of the specific task◦ Information the VA needs to complete task◦ Strategies or advice around the project◦ The end result of the project Important!

How Do I Know What to Delegate?

The BIG Question! Our rates for web/blog design, graphic

design and internet marketing are:◦ $240 for 5 hours◦ $460 for 10 hours◦ $880 for 20 hours

Our rates for virtual assistance are:◦ $145 for 5 hours◦ $280 for 10 hours◦ $540 for 20 hours

How Much Do You Charge?

The hourly packages roll over month to month. They act much like a pre-paid phone card.

Hours stay on file for six months.

All time is tracked using a punch clock system and reports are given whenever requested of time and detail.

Are These Retainers?

Yes – Proposals are drawn up for the project-based work that we do.

Most common project-based work:◦ Website development◦ Blog development◦ Sales page creation◦ Info-product creation

Quoting allows us to be more specific.

Are There Project-Based Rates?

Sales Page / Opt-in Page / Thank You Page◦ On average, this process takes 3-4 hours. It could

take up to 5 if custom graphics and proofreading is also required.

Submitting an Article◦ We generally submit one article to 40-50 places in

one hour. Creating an E-book

◦ Depending on size, this can take 2-3 hours or longer. Generally, smaller ebooks are done in 1-3 hours including custom graphics.

How Much Time Does...

Setting Up a Social Networking Profile◦ Most profiles are setup in 30-60 minutes.

Installing, Designing and Customizing a Blog Site◦ This process can take anywhere from 10-15 hours

or longer depending on custom graphics and inclusion of shopping carts, etc.

Shopping Cart Setup◦ Initial setup (not including hundreds of products)

generally takes 1-1.5 hours.

How Much Time Does...

Determine needs and the best project to start with – one project to avoid overwhelm on both sides.

Setup a project inside of Basecamp.

Deirdre (PM) posts welcome messages.

Task and phone call notes are posted in BC. Form related to task is also posted to client.

First project is completed and the next one is then laid out / decided.

What is The New Client Process?

All project processes start immediately.

Most new projects are completed within 24-48 hours depending on size of the project.

Information is gathered from the clients to make the future easier.

Processes are documented for all team members and tasks.

How Soon After YES?

A walk-thru of Basecamp

Posting to-dos Posting milestones

A Look at a Process: New Client

Information on BSETC (same as first ½ of call)

A Look at a Process: Newsletter Template Creation and System for Sending◦ Template creation◦ Calendar for regular submissions◦ Content creation

Next Week’s Info-Session

First time clients can save 10% off of their first invoice!

Just use FIRSTTIMER at checkout.

Specially for You!

Post questions via the webinar software.

Come live to the call◦ *7 on your telephone to unmute◦ *6 on your telephone to mute

Post questions after the call◦ Use hashtag #bsetclive on Twitter to tag

questions◦ Email erin.blaskie@gmail.com

Questions?