BSchool 3.0 - agenda

• talk about content

• situation & trends

• BSchool model/s

• challenges

• suggestions - judgment and rhetorical skills

• Bschool 3.0 as agent of change

November 13 2 of 23

discussed / under-discussed

• marketing issues

• student catchment

• statistics

• narrow / broad communication / presentation

• curriculum / educational content

• delivery modes (on-line etc.)

• BSchool management

• strategy / mission (alignment)

November 13 3 of 23

situation & trends

November 13 4 of 23

November 13 5 of 23

Current slowdown in applications to full-time two-year MBA programs in Asia-Pacific region occurred as rate of economic growth in the region slowed, most notably in China. Will it pick up ?

Majority of full-time one-year MBA programs in Asia-Pacific region (53%) continue to report increases; a slower rate of growth compared with 2012, when 77% of programs reported growth.

November 13 6 of 23

Percentage of Full-Time One-Year MBA Programs Reporting Increases by World Region 2013 vs. 2012

Decline in applications reported by MBA programs serving working professionals— part-time, executive, flexible, and online MBA. One-quarter of part-time and online MBA programs reported receiving fewer applications for the 2013–2014 incoming class than seats available

November 13 7 of 23

Asian MBA boom set to accelerate in 2014. The real story is the continued astounding appetite of Asian employers for MBAs. Asian employers reported another bumper year, with 20% growth in MBA demand in 2013.

November 13 8 of 23

onwards and upwards ?

boosters versus naysayers & critics

November 13 9 of 23

challenges

• saturating/skimming the market ?

• elite US / EU schools globalizing• threaten local suppliers - two tier market ?

• product standardization - US determined / advantage ?

• faculty shortage/s• media & IT skills

• research as professional preparation

• doctoral programs

• MOOCs• economies of scale in production & grading

• flipped teaching

• techno-pedagogical progress

November 13 10 of 23

unbundling the 2nd tier MBA

November 13 11 of 23

BSchool 3.0 what can it mean ? ➔

OOPS! - do we really understand how BSchool 1.0 & 2.0 worked

and why our industry has been so insanely successful - so far ?

November 13 12 of 23

with apologies

BSchool Model - student view

November 13 13 of 23

faculty

selection

stretch

employability

• academic• social• self-management

BSchool Model - faculty view

November 13 14 of 23

qualification

research

curriculum

ranking ?

• research funding• teaching release• publications• doctoral program

• curriculum committees

BSchool Model - administration view

November 13 15 of 23

employers /recruiters

recruit and teach students

create and sell value-

proposition

reputation

BSchool – as a business

November 13 16 of 23

placement

student self-selection

valueproposition

reputation/brand

• accreditation• ranking mgt• media mgt• financial aid• alum mgt• fund raising• facilities• faculty

school reputation

cost

best students are the least expensive to teach and place - and they hire the best in the next cohorts

• best reputation attracts best students

• facilitates fund raising

• little concern with curriculum (standardized/ accredited)

strong feedback winner-take-all model - ➔1. up to capacity limits

2. regional demand

top 5 / 25 / 100 ?

BSchool ‘trade secrets’

November 13 17 of 23

BSchool 2.1 Model

• improved value-proposition - global / regional, o’seas visits, ‘blended’ / flipped, student-oriented interaction

• add-ons to the standard US curriculum - business ethics, not-for-profit, CSR, sustainability, etc.

• practice - local consulting, internships - credit hours

• dominant model - continuous improvement but no radical change/s in the near future

November 13 18 of 23

• business as usual, a bit faster

• value-proposition / student debt

• a ‘bubble’ ?

BSchool 3.0

• serving business or student centered ?

• MBA - corporate lackey - or SME-based agent of economic and social change ?

• management science does not work as advertised

• practice demands constant innovation /entrepreneurship

• value - laden

• students ‘marked’ - carry their school’s ‘genes’ / thumbprint forever

November 13 19 of 23

routes to BSchool 3.0

• “astounding appetite for MBAs” ?

• compare BSchools to other ‘professional schools’

• critique - relevance to practice, accreditation basis / metrics

• what is missing from BSchool 2.0 ?

• what is a firm ?

• what is management practice ?

• what should MBAs know ?

• what should Indian MBAs know ?

November 13 20 of 23

theory of the managed firm (TMF)

• facts & uncertainty (knowledge-absences)

• analysis & decision-making complemented by judgment

• casework - immersion in facts and absences - no right answer - students engage uncertainty

• integrated reasoning - synthesize results of analysis

• management’s judgment contributions are fundamental

November 13 21 of 23

• managerial art to complement science

• synthesis - essence of BSchool 3.0

BSchool leadership

• Herb Simon (1967) “Business School: Problem in Organizational Design”

• tensions between disciplines, methods, and practices

• leadership = ongoing persuasive synthesizing

• students must learn to bridge/synthesize what faculty do not

• BSchool 3.0 - implement Simon’s vision as a start

November 13 22 of 23

two final points

public sector

November 13 23 of 23

a tale of two schools, orhow actions have consequences

- but not in India

• agent of change - grown up from BSchool 2.1

• contextualized NOT standardized

• judgment supported by analysis - art form like cricket

• private sector intertwined with public service

• training in rhetorical skills, harnessing others’ passion

• persuasion is everything - customers, investors, partners, employees, competitors, regulators

• purpose - a world bettered

Business School 3.0 - summary

November 13 24 of 23

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