bryan daniel ux portfolio
Post on 27-Jan-2015
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DESCRIPTIONAs a UX Practitioner, this is my portfolio and personal presentation deck. Examples of my deliverables, wireframes, process flows, personas, usability analysis, and overall value proposition of what I can bring to the table. I bring the value add of 30 years in business, actual Business Analyst and Project Management experience for major brands and companies like AT&T Mobility, Verizon, Verizon FiOS TV, GameStop, Hewlett-Packard, Wal-Mart, United Health Group, Microsoft, Copart, DAI, Eli Lilly, Verizon, First Choice Power, Nissan, Jackson Hewitt, Pep Boys, Miami Dolphins, Friendlys Ice Cream, PepsiCo, Dennys, BMW, Terminix, Sauza, Frito-Lay, Proctor & Gamble, Sabre, Worldspan, De Beers, Nestle, IBM and FEMAs National Flood Insurance Program.
- 1. Bryan Daniel
2. For a successful customer experience (emerging device, enterprise application, web marketing or web app project), you need someone who can Collaborate closely in an Agile Definition team and with a Delivery team to ensure that the desired user experience is delivered! Effectively translate the ask and requirements of the Business to IT & Creative Elicit and elaborate the user stories: needs, tasks and goals of the user Guide and collaborate with the Agile team stakeholders with the Business owners utilizing best practices and thought leadership Define the user experience with user stories, wireframes, mockups, prototypes, style guides & supporting documentation Im that someone Bridging the Gap Systematically research the users needs and become their advocate 2 3. Contents Overview of Experience Case Studies & Work Product GameStop Customer Experience Architect Mobile & Web Nissan Landing Pages UX Architect & Program Mgr Eli Lilly Sharepoint Application UX Design Lead ULEnvironment.com User Research UX Lead & Researcher First Choice Power eCommerce site Information Architect CDE Site Discovery & Recommendations UX Lead, Business Analyst United Heath Group Salesforce.com Usability Audit & Recommendations Usability Lead, Business Analyst Capabilities Typical Deliverables 3 4. Why Bryan? 25+ years Sales, Marketing & Advertising 20+ years business development Leading & supported new business opportunities 15+ years Digital/Online experience developing advanced and highly interactive web/technology interfaces 13 years End User-focused design leveraging User- centered design, Usability, Information architecture, Interactive design, Content strategy, Mobile delivery, Usability testing and Web best practices 4 5. Why Bryan? Major contributor to a culture of innovation and collaboration across large teams Proven experience in discovering, establishing and championing the client vision in developing user- centered design, business analysis, technical writing, creative and content strategy Bachelor of Science in Mass Communication from Florida State University Collaborating with technical and cross- functional teams: IT/IS, Creative, Marketing, Sales and Business 5 6. Experience B2C EXPERIENCE Nissan AT&T Mobility Cheetos.com GameStop Wal-Mart Xtra Online Corp Pepboys.com Friendlys.com Firstchoicepower.com Floodsmart.gov B2B EXPERIENCE Verizon Floodsmart.gov United Health Group Eli Lilly Wal-Mart Hewlett-Packard Proctor & Gamble Pharma Worldspan Sabre 6 7. Case Studies and Work Product 8. GameStop Case Study and Work Product 8 9. GameStop Challenge As Customer Experience Architect, in a retail corporate culture, not fully aligned around customer experience, researched best practices to redesign/improve the customer experience for Help/Customer Service Mobile Checkout Web Checkout Gift Cards Introducing new products through personalization and Loyalty program Increased renewals for paid loyalty program Omni Channel integration PayPal integration Profile consolidation Store Locator 9 10. Goal Produce improved customer experience recommendations driven by Competitive research & best practices Statistical and Metrics Analysis GameStop 10 11. Deliverables GameStop UX Business Analysis User Stories Functional requirements development Competitive Research Mobile application Web browser Written recommendations with screen captures Customer experience design Wireframes Web browser Mobile web Mobile application Mockups Prototypes Written recommendations 11 12. New Mobile Checkout process Redesign user experience for accessing HELP on home page and actual help page Based on best practices Competitive research Statistical analysis GameStop 12 13. GameStop Gift cards Redesign user experience for accessing and validating "Gift Cards from home page and actual Gift Cards Based on best practices Competitive research 13 14. GameStop PUR PRO Renewal Redesign user experience for paid loyalty program to increase renewals Based on best practices Competitive research 14 15. GameStop Store Locator Redesign user experience for Find a Store Extensive Competitive research Based on best online retail practices Collaborated with Creative Director High fidelity prototypes 15 16. GameStop Profile Consolidation 16 Prototypes for customer experience redesign for Enterprise Profile Consolidation across all GameStop properties Exceptionally Complex Prototypes Multi-state changes on screen Write user stories developed from process flows 17. GameStop 17 Help/Customer Service Redesign user experience for accessing HELP on home page and actual help page: Based on best practices Competitive research Statistical analysis 18. GameStop Help/Customer Service Redesign HELP driven by actual help page and call center metrics Conducted in-depth statistical analysis 18 19. Nissan Case Study and Work Product 19 20. Nissan Landing Pages Challenge As User Experience Architect and Program Manager Overcome subterfuge of incumbent agency of record that had originally produced corporate site and woefully inadequate initial version of landing pages Lead the geo-dispersed, multi-discipline team to redesign the user experience from the ground up Leverage a User-centered design approach in a retail environment Bring a production partner to the table before budget was approved Conduct best practices and competitive research Optimize landing pages for search engines The Nissan landing pages had to be brought up to be competitive with other major automotive OEMs who had previously deployed sophisticated online shopping environments 20 21. Nissan Landing Pages Goal Produce a vastly improved user experience that is best practices-driven Integrating a wide range of stakeholder input Drive consumers further down the buying funnel Increase online leads Increase online lead conversion 21 22. Nissan Landing Pages Results Significant increases in performance of the landing pages for Fiscal Year 2009 over FY08 Lead requests up 307% in FY08 22 23. Nissan Landing Pages Results Lead Requests +307.59% Actions +110.60% CPA + 5.56% Impressions +110.24% Clicks +214.99% Click-through rate +49.83% 23 24. Nissan Landing Pages Challenge Existing user experience was exceptionally poor Retail shopping suspects and prospects were not being moved further down the buying funnel Users needs, tasks and goals were highly neglected 24 25. Nissan Landing Pages On behalf of our Zimmerman Nissan Division, I want to THANK YOU for your dedication and relentless hard work to see this project come to life. From initial responses, it is our understanding that Nissan is very pleased. I think that in coming days and weeks we will hear more and I am confident we will get nothing but positive feedback. I have been building websites and technical applications for 15 years and this is, hands down, the smoothest, under pressure project I have been part of. Brandon Rowe - Interactive Account Director Nissan Division, Zimmerman Advertising Impressions +110.24% Clicks +214.99% Click-through rate +49.83% Lead Requests +307.59% Clients post-launch comment: 25 26. Deliverables User experience design Initial user experience and interaction design Landing page user experience best practices research Collaboration with Zimmerman Creative Director and Copywriter Direction and coaching with Zimmerman Creative Director and Copywriter Interaction Design Recommendations for Nissan landing pages design of user experience Default page Segment level Product level Hispanic Initial Information architecture and site map Mockups Working wireframes development Preparation of wireframes and recommendations for client review Collaboration for formalization of wireframes and IA User scenarios and user flows Evaluation of final wireframes Nissan Landing Pages Business Analyst Business requirements development Functional requirements development Writing & PowerPoint development for initial presentation to VP of Strategy at Zimmerman (Francisco) Presentation to VP of Strategy at Zimmerman Writing & PowerPoint development for initial presentation to Nissan client: Sr. Manager, Regional Marketing Competitive research and documentation Presentation and interview content writing & PowerPoint development to Nissan stakeholders Presentation and interview content writing & PowerPoint development to Omnicom and vendor partner stakeholders Conduct interviews with Nissan corporate stakeholders Conduct interviews with Nissan Regional and field marketing stakeholders Conduct interviews with Nissan vendor partner and agency stakeholders Collate and analyze interview responses Final interview responses report 26 27. Nissan Landing Pages Deliverables Program Manager Charged with management-level decisions for entire project Embedded (as a contractor) on Account Management team as Producer for the project Championed new focus on user experience for redesign Conceptualization for information architecture for redesign pages Direct client-facing responsibilities: in-person, on the phone and email Direction and management of vendor partners project managers Project planning and management of Master project plan across four vendors and Zimmerman team members Executive-level communication and correspondence Coordination and communication with team members across a wide geography and 4 time zones: Los Angeles, Minneapolis, Chicago, Austin, Dallas, New York City, Nashville, Raleigh, NC, Washington, DC, Ft. Lauderdale Discovery and coordination of issues driving Online Media planning Discovery and coordination of issues/decisions driving Zip code processing application Recommendation of Production partner for engagement Information architecture (finalized) Red