brookes union media guide

Want to reach in excess of 18,000 Oxford Brookes Students?With a combined spending power of £15 billion and an average individual spend of £6,500 per year, students form a highly lucrative market.

MEDIAG U I D E

2 To book call 01865 484 613 or email [email protected]

SPONSORSHIPIs your business looking to increase exposure and brand awareness to Oxford Brookes students?

Are you looking for a large promotional push for your product or service?

Would you like to be associated with the Students’ Union’s successes such as the Safety Bus or Freshers Fair?

Brookes Union has a wide variety of sponsorship packages available, ranging from staff t-shirts to full blown branding on our famous Safety Buses. These packages are on a first come, first served basis, and normally require booking at least one month before the start of the academic year. If you would like to discuss these opportunities in more detail please contact our Sales and Advertising Coordinator on 01865 484613 (9am to 3pm) or at [email protected]

Living away from home, students are deciding which brands to buy, use and trust for the first time. That’s why attracting them to your product or service has huge potential for generating long-term brand loyalty. It’s also why they’re the most profitable group in the 18 to 24 age bracket.

Our range of advertising options gives you the opportunity to reach our students directly, in a format that suits you and your budget.

FRESHERS FAIR SPONSORSHIP

See our Freshers Media Pack or contact us for

further details

To book call 01865 484 613 or email [email protected] 3

The pride of Oxford Brookes and the envy of many a Students’ Union, our Safety Bus Service carries more than 26,000 students every year, clocking up in excess of 5,000 miles.

Prices are based on one academic year (September to May) unless agreed otherwise. Vinyl costs are additional and will be confirmed on a job by job basis.

STAFF UNIFORMS

SAFETY BUS

Student Volunteers / Staff Uniform Sponsorship for 1 year

Put your logo on the back of every student staff t-shirt.

The Students’ Union uses 40 staff uniforms. These are worn by our Student staff team at our Freshers Fair and by students participating in SU volunteering initiatives throughout the academic year.

CostStaff Uniform Sponsorship:£400

CostsFull Sides and Rear Wrap:£1,000 (2 available)Pair of Front Doors:£600 (2 available)Pair of Centre Sides:£800 (2 available)Pair of Rear Sides:£400 (2 available)Back Door:£100 (2 available)


LEAFLET RACKS

Do you have a menu, special offer leaflet or company flyer that you want readily available to students?

Do you have a special event coming up but only a limited budget?

The Students’ Union leaflet racks are a perfect way to distribute menus, leaflets and flyers directly to students without the hassle of finding people to hand them out or post them through letter boxes.

Our leaflet racks are located in our entrance area, in the John Henry Brookes Building, the main entrance to the Helena Kennedy Students Centre, outside the Express Shop (next to a computer bay and eating area) and along the wall leading to the delicatessen and coffee bar (where students eat their lunch, work and socialise). We check our leaflet racks regularly, making sure your leaflets are stocked up and visible at all times.

Whether booked for a week or a year, this is an extremely cost-effective way of reaching out to our student body with minimum effort or your part.

If your leaflet is relevant to accommodation, we can offer you the opportunity to display your leaflets in the Brookes Accommodation Office.

CostLeaflet Racks:£10 per week(Discounts available for multiple week bookings)

FLYERING

Is your marketing time critical?

Do you want to engage directly with our student body?

Put your information straight in to the hands of our students…

If you and your staff are pressed for time, why not let us do the hard work for you? We can organise some of our student staff to hand out your flyers for you.

CostsFlyering - Full day£100 + £109 for staff*

Flyering - Half day£50 + £54.50 for staff*

*this covers 2 members of staff for 7 hours (full day) and 3 hours, 30 minutes (half day).

LEAFLETS

NEW


POSTERSPOSTER SITES

Would you like to have an on-going presence on campus?

Have you got an event you wish to publicise?

Do you want to raise awareness of your company profile?

We have secure poster frames in key positions in the halls of residence and on campus, guaranteeing maximum exposure and visibility for your money. Furthermore, our stringent poster policy ensures only authorised posters are displayed.

CostsPoster Sites: 6 x A3: Local company rate: £60 per month National rate: £120 per month

4 x A2 (individual frames): £120 per month

GIANT POSTER SITES

Do you want to invest in the most visible poster sites available on the university campus?

Do you want to raise your company profile or raise product awareness, while ensuring maximum visual exposure?

The large poster frames, measuring 1 meter wide by 1.5 metres high, are positioned on our campuses in high visibility areas. Book for a single week or an entire year. Whatever your choice, you will be getting a superb price for some of the most sought after advertising positions at Oxford Brookes.

CostsRockbox (B0) sites:1 Site: £50 per week2 Sites: £85 per week3 Sites: £110 per week2 x A0 Sites: £50 per week

NEW

DID YOU KNOW

We can get giant posters designed for

you for only £200, and printed for only £50

per poster.


DIGITAL SCREENS(available for local business advertising)

Situated in high footfall areas of the Helena Kennedy Student Centre and Gipsy Lane Campus, these screens with moving images can’t be missed.

CostsFreshers Week and Week 1 £350 per fortnight

Week 2 and Week 3 £300 per fortnight£200 per fortnight there after

VINYL OR MESH BANNERS

Would you like to remind our student body of your service or product constantly throughout the academic year?

We have three high visibility vinyl banner locations to choose from: outside the Brookes Sports Centre, outside the Helena Kennedy Student Centre and in the heart of our largest student accommodation complex.

CostVinyl or Mesh Banner:2.4m x 1m (width x height): £600 per yearVinyl Banners are to be provided by the client at the client’s own expense. If required, we can supply details of where to have banners made.

SCREENS AND BANNERS


VINYL ADS ON THE BACK OF TOILET DOORS

Place your advert in front of a captive audience. We have 27 cubicles near or in our Union Lounge and Union Studio (this includes 2 disabled).

Costs

£75 plus VAT for 15 A4 per month (plus the cost of the vinyl)

£125 per month for 27 A4 per month (plus the cost of the vinyl)

MINI SIGNS

Perfect for making “a big splash”, these mini signs will create a stir and give your communication to our students maximum impact. The signs will be staked into the grass outside the Helena Kennedy Student Centre near to the path and road. Please supply your art work as A3 landscape.

Costs

£20 for 4 signs per day (plus the cost of the having the signs made)

£60 for 4 signs per week (plus the cost of the having the signs made)

BEER MATS

Grab the attention of students frequenting our stylish bars by placing your beer mats on our tables and surfaces.

Whether students wish to socialise, discuss their studies or relax, they can always find a moment of respite in our bars. Our state of the art Union Bar is situated in the architecturally award winning John Henry Brookes building on our Gipsy Lane Campus has a capacity for 100 covers, while our recently refurbished Westminster Square complex has a capacity for 150 covers.

Cost

£250 per month (includes both bars)

GUERILLA MEDIANEW


PROMOTIONAL STALLSDo you have a product to sell?

Do you want to sign students up to a mailing list or simply discuss your products and services with students on a face to face basis?

Book a promotional stall at Brookes Union and you know you’ll be getting to the heart of the Brookes student. Face to face is one of the strongest means of communication known to marketeers. This option represents a unique opportunity to interact directly with our student body.

Our purpose built stall space is surrounded by balconies on three sides so that it can been seen from the floor above as well as the floor it’s on. It can also be reached quickly by stairs leading from the balcony, giving your stall great accessibility as well as maximum visibility. The space measures slightly over 8m by 12m.

If you send us two sentences describing your stall, we will list your stall on our Social Media.

We can offer you an outside area for your stall/event.

EXTRAS

We will put up 10 A4 posters advertising your stall one week before your stall date for £10. (Client must supply the posters).

You can hand out flyers advertising your stall on the day for £15. This does not include general flyers advertising your business – general flyers are charged at the normal flyering rate. Please see the section on Leaflets for further information.

CostsGipsy Lane: John Henry Brookes Building

Local Rate £162.50 National Rate £325 Market Stall Rate £95** Space for Farmers’ Markets or Vintage Clothing Markets can be available upon application. The price will be agreed according to the size of the market.

DID YOU KNOW

We can supply student staff to hand out your

flyers for £6.50 per person per hour.


HOUSING FAIR ATTENDANCE

(beginning of Semester 2)

Would your business benefit from meeting students who are looking for new accommodation? With the need for accommodation comes a whole range of other needs and desires, whether it be local taxis numbers, bus timetables, take-aways and restaurants, hair or beauty salons, electrical appliances and homeware, Insurance, contract TV or a whole host of other activities and services. A new and very successful event on the student calendar, our Housing Fair is the place to let our students know who and where you are.

Costs

Local Rate: £150National Rate: £300

GOODY BAG ITEMS FOR NEW STARTERS IN SEMESTER 2

Oxford Brookes has between 500 and 1000 new students who start at the beginning of Semester 2. We will be welcoming them and presenting them each with a goody bag. Why not insert a branded highlighter, mug, tea towel or pen into our goody bags so that students can be reminded of your product or service throughout the rest of their time at Brookes…

Costs

£150 (for a leaflet)£100 (for an item of value)


WEBSITEDo you want to market to over 5,500 unique visitors a month?*

Do you want to raise brand awareness and direct students to your website?

Our website, www.brookesunion.org.uk, is the means for students to access all kinds of information on our Societies, Events, Safety Buses, Achievements, Advice and even Student Discounts. Information is constantly updated and every advert posted is offered a click through option directing students to your own website or specially designed page.

*Webstat from August 2013

CostsLeader Board Advert738 x 90px (width x height)£195 per month£1450 per year

www.brookesunion.org.uk

EMAILA Solus Email is the ideal option if exclusivity is key to your campaign. The email remains undiluted by potentially unrelated information. A Solus Email may be sent either to all registered students or to a selected demographic within our student body, such as first years or male/female students.

Cost

£0.10 per student emailed


CO-BRANDING INTERACTIVE PROMOTIONWith students’ events and campaigns happening throughout the academic year, there are numerous opportunities for distributing cobranded items.

Place your logo alongside ours on a useful item and you will not only boost awareness of your brand, but will earn the good opinion and gratitude of our students.

The beauty of this opportunity is that Students will be reminded of your brand every time they use the cobranded item.

For example you could cobrand:

• A Piggy Bank to be given out in Freshers week during our Budgeting Talks, or in Feburary during National Student Money Saving week.

• A Pedometer to be given out in September/October during our Stay Healthy campaign

• A notepad to be given out (to 400+ student course reps) in October during the Reps Conference

• A Highlighter or Sticky Notes to be given out in October during Study Week.

• A Key Ring to be given out in October during our ‘Don’t Rent Yet’ campaign, or in February during our ‘Rant Smart’ campaign.

• A Rubber Duck, a USB Stick, Headphones or a Headphone Tidy in February during our Refresh Week.

• A Reusable Water Bottle (to save money on buying water) to be given out in February during National Student Money Saving week.

• A Stress Toy (there are numerous designs) to be given out in December or in April during the lead up to exams.

• A Pen, Pencil, Pencil Sharpener or a Rubber to be given out in December or in May before exams.

CostPrices will depend on the nature of the item to be cobranded and on how many items are required. Please contact Molly Storey for further information and/or a price quote.

Trial your service/activity here at Brookes.

For the ultimate promotional activities, you can come in to Brookes Union and trial your service on site. Whether you be a hairdresser, a masseur, a nail technician, a guitar teacher or a cafe, we can offer you a 8m by 12m space which is surrounded by balconies on three sides for extra visibility to showcase your expertise.

Cost

£95 per day** If we believe your activity is of benefit to students we may accept a lower fee.


EVENT SPONSORSHIPSPONSORSHIP OF OUR END OF YEAR BALL

Our end of year ball is a highlight of the student calendar and an essential part of the student experience. Catering for up 1,200 students, it boasts headline acts, a casino and dodgems.

Whether you’re looking to boost your PR amongst our student body, or to utilize the custom of 1000+ students who are attending the event, this is a highly prestigious opportunity which delights and enthrals a wide reaching diversity of Brookes students.

The sponsorship package includes:

• Sponsor’s ad on the back of all tickets issued

• ‘Sponsored by…’ plus logo on ball posters, flyers, social media postings

• ‘Sponsored by…’ plus logo and link on our ball web ad

• Sponsor’s lozenge ad and link on our dedicated web page

• A presence, either a promotional stall or an operational area, at the ball

• 2 free tickets to attend the ball (with a possible upgrade to VIP –TBC)

• A vinyl banner in each of the main areas of ball (banners to be supplied by sponsor)

• Sponsor’s ad or ‘Sponsored by…’ plus logo on ball programme/map (TBC)

• ‘Sponsored by…’ plus logo on digital screen ball ads

If you book this by the 25th July in the year preceding the Ball, you can benefit by having ‘Sponsored by…’ plus your logo on our Ball advert in our renowned Welcome to Oxford Guide.

Cost

£1,950

NEW


SPONSORSHIP OF OUR STUDENT LED TEACHING AWARDS

Why not give your product/service/brand a lift and associate it with our students most valued members of teaching and support staff?

These awards are about empowering students to nominate those members of staff who they feel deserve recognition from the student body for their contribution to the student experience here at Brookes.

The Award categories are:

• Most Inspirational Lecturer

• Best Single Learning Experience

• Best Taught Module

• Most Effective Feedback

• Best Support Staff Member

• Best Academic Adviser

• Best Use Of Technology

• Above and Beyond the Call of Duty

The sponsorship package includes:

• ‘Sponsored by...’ plus logo and a link to your website on our dedicated web page

• ‘Sponsored by...’ plus logo on 40 Pre-award A3 posters

• ‘Sponsored by...’ plus logo on 40 Awards Announcement A3 posters

• ‘Sponsored by...’ plus logo on the Awards ceremony menu

Cost

£300


SPONSORSHIP OF OUR STUDENT AWARDS DINNER

Coveted awards for all students who play an active part in supporting other students through Brookes Union activities.

Would you like to raise your company’s profile and boost your PR by being the official sponsor for a glamorous and much loved event? Every March the Students’ Union holds an awards dinner. Our students vote for one another for their efforts getting involved in the Union and supporting their fellow students. We celebrate at one of Oxford’s most prestigious hotels to recognise and reward the winners. The price includes attendance for two at the dinner.

Alternatively, if sponsorship has already been taken but you’d like to support the event, you could donate a prize for each of the winners. Normally we have about 11 different categories to be won – categories range from ‘Best New Society’ to ‘Outstanding Contribution’. On your 11 prizes, we can note that each was kindly donated to the student by your company/organisation.

Cost

£500


PACKAGE 1 INCLUDES ALL OF THE ITEMS BELOW:

Sponsorship of Societies area of thesu.com for one yearValue = £750

Sponsorship of 200 generic Society posters Value = £250

Dedicated section under Societies Resources section of thesu.com Value = £500

2 x direct emails (1 per semester) Value = £450

2 x social media campaigns (recommendation on Social Media) Value = £200

NUS Extra local discount (n.b. you must offer a student discount) Value = £30

Plus your choice of ONE of the following:

Leaflets in our leaflet racks for 1 year Value = £340

Rockbox Poster Campaign: 2 Rockbox frames for 1 month Value = £340

2,500 leaflets to be handed out with our NUS Extra cardsValue = £300

PACKAGE 2 INCLUDES ALL OF THE ABOVE ITEMS

SOCIETIESPut your brand at the forefront of the Oxford Brookes student experience by sponsoring our Societies. The Students’ Union is home to approximately 90 Student Societies each year. From Social to Course-based to Cultural to Religious and Campaigning to Performing and Creative Arts to Sports-based, there is something for every student.

CostsPackage 1£1,950 Total Value = £3,160Saving = £1,210

Package 2£2,520 or £2,480Total Value = £2,520 or £2,480Saving = £820 or £780


Please read the terms & conditions before you complete the booking form

GENERAL 1.1 We reserve the right to refuse distribution of any material or to support any activity that we deem to be unsuitable. This includes, but is not limited to material that contravenes our Equal Opportunities policy, which is available on request. Our decision is final.

1.2 If you are unsure about the suitability of your promotion or any material, please send a copy of the material or an outline of the promotion to: Molly Storey, Brookes Union, John Henry Brookes Building, Gipsy Lane, Headington Campus, Oxford OX3 0BP.

1.3 If you have booked advertising and your material is deemed unsuitable for distribution, no refunds will be given.

1.4 Clients may only promote their own products or services. If a client promotes a third party, we reserve the right to terminate their activity in accordance with our cancellation policy as outlined in 3.2.

1.5 Brookes Union take no responsibility for the content of any advertisements or promotions, and will not be held liable for any transactions that may be completed as a result of the promotion or advertisement at Brookes Union. PAYMENT 2.1 New companies are required to make payment upfront. Once an account has been established, future orders will be invoiced within 30 days of the activity taking place.

2.2 All Freshers orders must be paid by the end of the first week in September.

2.3 Payments should be made payable to The SU.com Trading Ltd.

CANCELLATION3.1 All cancellations must be in writing to: Molly Storey, Brookes Union, John Henry Brookes Building, Gipsy Lane, Headington Campus, Oxford OX3 0BP.

3.2 Where a cancellation is made more than 60 days prior to the publication or event date, there will be no charge. Where a cancellation is made more than 45 days prior to the publication or event date, 50% of the agreed fee will be payable.

Where a cancellation is made more than 30 days prior to the publication or event date, 75% of the agreed fee will be payable.

Where a cancellation is made less than 30 days prior to the publication or event date, 100% of the agreed fee will be payable.

LIABILITY4.1 In the event that for any reason Brookes Union shall cancel all or any part of a publication, or be unable to perform their obligation under this agreement, the liability of Brookes Union shall be limited to the refund of any payments made by the exhibitor to the students’ Union under this agreement.

4.2 Brookes Union shall accept no liability with regards to attendance figures to any event.

FRESHERS PRE-ARRIVALS MAILER5.1 Due to the fact that we use the Universities mailing list, all mailings will be subject to the approval of Oxford Brookes University.

FRESHERS WELCOME BOX6.1 Brookes Union take no responsibility for any inserts, leaflets and/or posters. You accept full responsibility for the quality and safety of any product we insert into our Welcome Boxes on your behalf.

TERMS AND CONDITIONSTHANK YOU

We’re here to make sure our students love their time at Oxford Brookes. Your advertising helps us achieve this. This is because your money is used to support services like our student advice centre, our student societies, our academic support and our safety buses.

CONTACT US

To find out more about any of our advertising opportunities or to discuss more bespoke opportunities, please contact Molly Storey.

Email: [email protected]

Tel: 01865 484613

Fax: 01865 484799

All prices are subject to VAT


6.2 Maximum size and weight per leaflet insert into our Freshers Welcome Box is A5 for and 30g.

6.3 Freshers Welcome Box inserts must be delivered to us by 10th August.

6.4 Please ensure that any inserts sent to Brookes Union are clearly marked for the attention of Tom Killick, Communications Manager, and sent to the following address: Tom Killick, Communications Manager, Brookes Union, John Henry Brookes Building, Gipsy Lane, Headington Campus, Oxford OX3 0BP. Brookes Union cannot accept responsibility for the loss or delay of any delivery that is not clearly marked. 100% of the invoice amount will still be chargeable if inserts are not included due to a delay caused by an incorrectly addressed delivery.

FRESHERS FAIR 7.1 Exhibitors may only promote their own products or services. Any stall holder found promoting a third party will be asked to leave and be escorted from the premises if required.

7.2 Exhibitors must only promote products and services from the immediate vicinity of their stall. Anyone seen distributing promotional material or collecting data elsewhere on the premises will be asked to leave.

7.3 Exhibitors are responsible for the security and safety of their property. Brookes Union cannot be held responsible for damage or theft unless caused by gross negligence on the part of the Brookes Union. Any equipment or product stored overnight at Brookes Union is at the entire risk of the exhibitor.

7.4 Any damage caused by an exhibitor to backing boards, walls, ceiling or flooring including any cleaning costs, will be recharged.

7.5 All aspects of an exhibitors stall, including the promotional material and staff, must comply with Brookes Union’s Equal Opportunities policy.

7.6 We can accommodate one parking space per commercial rate booking. You may use our loading bay to unload materials, but you must take your vehicle off the premises afterwards if you don’t have an allocated parking space for it.

7.7 For environmental reasons, exhibitors are not permitted to distribute plastic bags at the Fair.

ARTWORK 8.1 If you are supplying your own artwork you can send it to us in digital format by post, email [email protected], or in person. Artwork for print should be print resolution (300ppi), CMYK, fonts outlined, and submitted as pdf, jpeg or tif. Allow 3mm bleed and add trim marks if possible.

8.2 Artwork for web or email should be screen resolution (72ppi), optimised for the web, and saved as png, jpeg or gif. Website artwork should be supplied with a URL for the web ad to link through to.

INDEMNITY9.1 You shall indemnify us against all loss, actions, costs, claims, demands, expenses and liabilities whatsoever which we may incur either at common law or by statute in respect of personal injury to or death of any person or in respect of any loss or destruction of damage to property (other than as a result of any default or neglect of ourselves or of any person for whom we are responsible) which shall have occurred in connection with any work executed by you under this contract.

SIGNATORY 10.1 Where a signatory does not have the necessary authority to make purchase orders and has signed this order, Brookes Union reserves the right to pursue any claim for outstanding monies from the signatory themselves.

ADVERTS & ADVERTISING 11.1 Brookes Union reserves the right to refuse any unsuitable copy.

11.2 Brookes Union does not accept responsibility for any loss or damage resulting from error, late publication, non publication, or failure of any cause.

11.3 Photographs, artwork etc. can be returned if requested. However, Brookes Union does not accept any responsibility for loss or damage, and is not an insurer for such articles.

11.4 Advertisers must warrant that the information in their entry(ies) is accurate and not a breach of the Trade Descriptions Act (1968) or any subsequent Acts. Brookes Union does not take any responsibility for inaccurate or misleading information.

11.5 Corrections, changes and amendments must always be confirmed in writing.

DATA PROTECTION 12.1 Any company that collects data whilst promoting at Brookes Union must be compliant under the Data Protection Act 1998.

LAW 13.1 This contract shall be subject to English law and the jurisdiction of the English Courts.

PLEASE NOTE

Opportunities booked for Week 0, 1 and 2 will be charged at double

price to cover the Freshers/beginning of

the year period


SOME OF OUR SATISFIED CUSTOMERSEACH MONTH OXFORD BROOKES STUDENTS…

Spend more than £312 on films, movies and music

Spend more than£2 million on food

Spend more than £150,000 on clothes (27% spend their spare time shopping)

Spend more than £500,000 on their mobile phone (on average spending 52 text messages and making 22 calls each week)

Visit Oxford pubs (40% of Oxford Brookes students enjoy visiting the pub in their spare time – per month that’s more than 7,000)

(All information is taken from MORI/Unite Student Experience Report 2006)

FACT SHEET

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BOOKING FORM

Please return this form to:

Comm

unications Departm

ent, Brookes U

nion, JHBB,

Gipsy Lane Cam

pus, O

xford OX3 0BP

Email: su.m

[email protected]

Fax: 01865 484799

Tel: 01865 484 613 / 484 736

Please Note:

Our stalls com

prise of one trestle table (approx. 180 x 80cm

), two chairs and, if requested, one backing board

(approx. 2m high x 1m

wide). If you w

ish to bring your ow

n backing board, please check that it will fit into

this space. If you have any concerns about this please contact us. W

e can accomm

odate one parking space per booking. You m

ay use our loading bay to unload your materials,

but you must take your vehicle off

the premises after

unloading, if you don’t have a valid parking permit for it.

Each stall holder will be issued w

ith one parking permit

(if requested) before the fair. This must be presented to

the security guard at the Fair entrance.§

Contact Nam

e

Company N

ame

Address

Postcode

Email

Telephone

Fax

Please find enclosed a cheque made payable to The SU

.com Trading Ltd.

Please invoice us, our official purchase order num

ber/code is

By signing this form I accept the Term

s & Conditions as detailed on page 7.

Sign

Print

brookes union media guide

Documents

oxford brookes students

students union leaflet

students unions successes

helena kennedy students

brookes union

academic year

staff tshirts

pride of oxford brookes