brochure colombia 2016

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COLOMBIA ‘The new Latin American promise’ Economics and Business Faculty association INTERNATIONAL BUSINESS RESEARCH

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WHAT WE OFFER

IBR Colombia offers your company tailor-made, professional research at cost price. We have the capabilities to investigate organizations and markets in an objective manner and provide you with specific knowledge about Colombia. The research will be performed in close collaboration with contracting companies to make sure it will be customized to your needs.

COLOMBIA‘The new Latin American promise’

Economics and Business Faculty association

INTERNATIONAL BUSINESS RESEARCH

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RDINTRODUCING INTERNATIONAL BUSINESS RESEARCH

In an increasingly globalizing world, it is important for companies to look beyond the borders of their own country. In fact, Dutch companies have to keep expanding their scope even outside of Europe in order to attain and sustain growth.

International Business Research is the perfect way for companies to gain knowledge about upcoming economies. During the last 27 years, the Inter-national Business Research initiative has helped a large amount of compa-nies, from small and medium-sized enterprises to multinationals, to expand their knowledge of new emerging markets. The strength of International Business Research comes from the fact that it offers tailor-made market research at cost price carried out by thoroughly selected students. These students are supervised by two senior professors. Furthermore, IBR is guided by a carefully selected advisory board.

International Business Research is the perfect opportunity to gain knowledge of the promising Colombian market.

From left to right: Romy Niels (PR and Travel Coordinator), Joep Breurkens (Chairman), Anneke Damhuis (Vice-Chairman and Treasurer), Bart Schooten (External Relations) and Sam Brands (External Relations).

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PWHAT WE OFFER

IBR Colombia offers your company tailor-made, professional research at cost price. We have the capabilities to investigate organizations and markets in an objective manner and provide you with specific knowledge about Colombia. The research will be performed in close collaboration with contracting companies to make sure it will be customized to your needs.

OUR STRENGTHS• Tailor-made, professional research at

cost price. • Over 27 years of research experience.

• Four months of intensive preparation by

25 high quality students.

• Supervised by two senior professors of the University of Groningen and our advi-sory board.

• Opportunity to get into contact with high quality students.

RESEARCH OPPORTUNITIES• Commercial Activities • Competitor Analysis• Consumer Behavior• Distribution Analysis• Feasibility Research• Import- and Export Analysis• Sector Analysis• Outsourcing

On request, other research proposals can be offered.

GENERALPREPARATION PHASE

SPECIFIC RESEARCH PHASE

REPORTING PHASE

In this phase, students’ knowledge of Colombia, market research and their methodological expertise will be improved.

During this phase, the specific needs of your company will be thoroughly examined. Also, the set-up of the research, the preliminary research and the field research in Colombia will be executed.

The last phase will consist of completing the research. Results will be presented to your company in a final research report. All results will be handled confidentially.

OPPO

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RSWHY COLOMBIA?

In the last decade, “the fastest-growing economy of Latin America” has developed itself as an attractive country for foreign investment. Explanations are its diverse econ-omy combined with its convenient geographic location, Colombia’s aggressive promo-tion of Free Trade Agreements and a continuous and stable economic growth of more than 4% annually over the last four years. Not surprisingly, the Dutch government has declared Colombia a ‘transition country’, which eases trade between both countries. Additionally, Colombia has a rapidly expanding middle class, relatively young population and a more stable political situation. These are important ingredients for sustainable economic growth. Forecasts show that Colombia will continue this growing trend, leading to Colombia being the ultimate investment opportunity for your company in Latin America.

OIL AND GAS The newly enacted and stable legal system surrounding the Colombian oil and gas industry creates a favorable business environment, with Bogotá as its center. The many opportunities created here, as a result of new recovery technologies and unconventional crude oil projects, present a strongcontrast to the global context of the difficult and changing oil and gas sector.WATERMANAGEMENT The Netherlands is a worldwide expert in watermanagement. The Holland Colombia Water Platform (HCWP) and the Dutch government organized various business trips to Colombia to enlarge the export of Dutch knowledge and p r o d -ucts. The close links between Colombia and the Netherlands on watermanagement will make opportunities in this sector even stronger for Dutch firms in the future. AGRIBUSINESS This sector offers many opportunities for agricultural and farming investments, as Colombia has a strategic geographical position. Colombia experiences strong sunlight all year round and its enormous opportunities for investments can improve agribusiness practices in Colombia to reach its full potential. In addition, the government stimulates this sectors through tax cuts and free trade agreements with the European Union.

OTHER SECTORS WITH HIGH POTENTIAL IN COLOMBIA

• Automotive • Textile and clothing • Biotechnology

• Software and IT Services• Infrastructure • Medical supplies

• Sustainable energy • Food processing• Mining

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Y“On several occasions IBR has proven to us that the research conducted for our company was detailed and of a very high standard. Every report helped us to make a final decision to enter a market or to refrain from making further investments. The students conducting the research have always been very focused and several found their first job in our company afterwards.”C.D. Schut - Commercial Manager AkzoNobel Functional Chemical Salt Specialties

“On behalf of EA Broekema, I can warmly recommend the International Business Research (IBR) initiative. Their reports provided us with valuable intelligence about the market of conveyor belts in these countries, which are key to our growth strategy. It was a great pleasure to work with these highly enthusiastic students, who came well prepared and were very committed to the task. The young and dedicated teams brought this special energy that added fun to the work. I strongly suggest that entrepreneurs consider IBR when exploring opportunities in emerging markets.”J. Huisman - General DirectorEA Broekema

“It is with pleasure that I endorse the International Business Research initiative. In a more globalized world it is also for the Faculty of Economics and Business of the University of Groningen important to have an increasing international scope. Furthermore, the FEB continues to increase the connection between students and businesses. International Business Research is the perfect combination of academic training and real life market research. With International Business Research, companies have the chance to get in contact with carefully selected and highly motivated students.”Prof. dr. J.H. Garretsen - Dean of Faculty of Economics and BusinessUniversity of Groningen

OVER THE YEARS IBR HAS CONDUCTED RESEARCH FOR OVER 170 ORGANIZATIONS, INCLUDING:

ABN Amro Bank N.V.Acquion AEGON AkzoNobelAlphatron Capgemini Nederland Coram International Deloitte Douwe Egberts

DSM Elsevier EVD Fair Trade Organization FGMFMO Friesland Foods Fugro Havenbedrijf Rotterdam

Heineken IHC HollandIMD ING Group Kleyn International NefitPeijnenburg GroupPrescanRabobank

Randstad Royal Philips ElectronicsRoyal P&O NedlloydRoyal VopakSBM Smit InternationaleSHV Holdings Stop Aids Now Tal-ent&Pro

ADVI

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DCommercial DirectorEA Broekema B.V.

Project Officer InternationalNetherlands Water Partner-ship

Managing DirectorTop Latin ExportLatin America Business Ex-port Consultant

Chairman / Senior Consul-tantCoöporatie Agrimaco U.A.

Manager Business Develop-ment Port4Growth, Programma Groeiversneller

Lecturer Business MarketingFaculty of Economics and BusinessUniversity of Groningen

Manager Marketing and CommunicationFenedex

Senior EconomistAtradius

Senior Vice-President, General Manager Business Lamp ElectronicsPhilips Lighting

Area Manager Latin AmericaNederlands Centrum voor Handelsbevordering

Managing Director / Director OperationsPropulsion System ServicesWärtsilä Netherlands B.V

Associate ProfessorFaculty of Economics and BusinessUniversity of Groningen

Marketing Manager MCA, Industrial Chemi-calsAkzoNobel

Senior Programme Manager Latin AmericaCentre for the Promotion of Imports from Developing Countries

ChairmanIBR Chile 2015

Regional Manager South AmericaBoskalis International B.V.

Managing DirectorAntea Group

Relationship Manager FIEM AmericasRabobank

Managing DirectorIRO

Manager International RelationsKoninklijke Metaalunie

Managing Director / OwnerHorticonsult Global Partners B.V.

Former Director Economics province Gronin-genVNO-NCW-Noord

Head of High Growth MarketsKPMG

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President DirectorShell Netherlands B.V.

CEORoyal Boskalis Westminster N.V.

CEORandstad Holding N.V.

CEO & Chairman of the Board of Man-agement and the Executive CommitteeAkzoNobel

PManaging Director Risk & RegulatoryDeloitte Accountants B.V.

Chairman of the Executive BoardAchmea B.V.

President DirectorKLM Royal Dutch Airlines

Ambassador of the Kingdom of the Neth-erlandsto the Republic of ColombiaMinistry of Foreign Affairs, the Nether-lands

CEON.V. Nederlandse Gasunie

Dean Faculty of Economics and BusinessUniversity of Groningen

Chairman of the Executive Board & CEORoyal Vopak N.V.

President & CEORoyal Philips N.V.

Business Line DirectorRoyal HaskoningDHV

CEORoyal FrieslandCampina

PresidentDe Nederlandsche Bank N.V.

CEOGasTerra B.V.

Member of the Executive BoardRabobank

MajorCity of Groningen

CEO & Chairman Managing BoardRoyal DSM

Rector Magnificus University of Groningen

ChairmanRoyal Association MKB-Nederland

Ambassador of the Kingdom of the Netherlands to IndonesiaMinistry of Foreign Affairs, the Netherlands

CFO ORTEC B.V. Part-time Professor Business Econometrics University Amsterdam

CEORoyal BAM Groep N.V.

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International Business Research Colombia 2016

Faculty of Economics and BusinessUniversity of Groningen

Nettelbosje 29747 AE Groningen

The Netherlands

T: +31 (0)50 363 9488E: [email protected]

For further information please visit our website:www.ibr-groningen.nl