broadcasting yesterday today and tomorrow

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a look at the effects of the internet, satellite communication and digital technology. written for sixth form general studies class. Jan 2011

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Page 1: Broadcasting yesterday today and tomorrow

Broadcasting & Broadcasting & MediaMedia

Page 2: Broadcasting yesterday today and tomorrow

What did these men What did these men achieve?achieve?

Sir Arthur C Clarke Sir Tim Berners-Lee

Page 3: Broadcasting yesterday today and tomorrow
Page 4: Broadcasting yesterday today and tomorrow

Cable alternative to satelliteCable alternative to satellite

SEA-ME-WE 3 or South-East Asia - Middle East - Western Europe 3 is an optical submarine telecommunications cable linking those regions and is the longest in the world. It is 39,000 km (24,000 miles) in length.

Page 5: Broadcasting yesterday today and tomorrow
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Internet penetration & Internet penetration & accessaccess

United KingdomUnited Kingdom

Total population June 2010: 62.3m. Total population June 2010: 62.3m.

Internet users 51.4m. Percent of pop 82.5 %Internet users 51.4m. Percent of pop 82.5 %

United StatesUnited States

Total population June 2010: 310.2mTotal population June 2010: 310.2m

Internet users 239.8m. Percent of pop 77.3%Internet users 239.8m. Percent of pop 77.3%

The continent of AfricaThe continent of Africa

Total population 1.01 billionTotal population 1.01 billion

Internet users 110.9 million. Percent of pop 10.9%Internet users 110.9 million. Percent of pop 10.9%

Page 10: Broadcasting yesterday today and tomorrow

From analogue to digital From analogue to digital technology; a Nokia Mobile in technology; a Nokia Mobile in

2000 2000

Functions:Functions:

•TelephoneTelephone

• TextText

• one game one game (snakes)(snakes)

• er….that’s iter….that’s it

Page 11: Broadcasting yesterday today and tomorrow

Is it a phone, a computer or what? Convergent Is it a phone, a computer or what? Convergent technology and your mobile phone in 2011 technology and your mobile phone in 2011

• TelephoneTelephone

• TextingTexting

• InternetInternet

• GSMGSM

• CameraCamera

• Video CamcorderVideo Camcorder

• RadioRadio

• GamesGames

• MusicMusic

Page 12: Broadcasting yesterday today and tomorrow

Mobile phone 2011 Mobile phone 2011 functions functions cont’d..cont’d..

• CompassCompass

• LightLight

• CalculatorCalculator

• ClockClock

• Alarm clockAlarm clock

• StopwatchStopwatch

• CalendarCalendar

• Appointments diaryAppointments diary

• 100’s of Apps100’s of Apps

Page 13: Broadcasting yesterday today and tomorrow

Digital technologyDigital technology

• Video recording and editingVideo recording and editing

• Music and video streamingMusic and video streaming

• Game playingGame playing

• Web designWeb design

• Search engines e.g. GoogleSearch engines e.g. Google

• Digital publishing and Digital publishing and broadcasting e.g. YouTubebroadcasting e.g. YouTube

• Accessibility to information Accessibility to information and archives worldwideand archives worldwide

Page 14: Broadcasting yesterday today and tomorrow

Digital technologyDigital technology

Ways of knowing and ways of doing are being deeply impacted by digital Ways of knowing and ways of doing are being deeply impacted by digital technology from the perspective of individuals, institutions, societies and technology from the perspective of individuals, institutions, societies and global communities.global communities.

The way in which we view ourselves, and create images of self, are too The way in which we view ourselves, and create images of self, are too mirrored through visual culture and expressed and influenced by digital mirrored through visual culture and expressed and influenced by digital communication and knowledge transfer. communication and knowledge transfer.

For information professionals and scientists, this means research in human For information professionals and scientists, this means research in human computer interaction, information design and interaction, technology in computer interaction, information design and interaction, technology in education and learning, and importantly, the conveyance of meaning through education and learning, and importantly, the conveyance of meaning through digital media. digital media.

As cultural heritage is digitized at increasing rates and being made accessible As cultural heritage is digitized at increasing rates and being made accessible broadly, the past converges or perhaps collides with the present causing broadly, the past converges or perhaps collides with the present causing unprecedented juxtapositions of diverse cultures in a sea of mass unprecedented juxtapositions of diverse cultures in a sea of mass communication and world cultures across an unbounded digital universe.communication and world cultures across an unbounded digital universe.

Page 15: Broadcasting yesterday today and tomorrow

Web consumers & Web Web consumers & Web producers Web 1.0 vs Web 2.0producers Web 1.0 vs Web 2.0

Page 16: Broadcasting yesterday today and tomorrow

Digital Technology: Digital Technology: Good or Bad?Good or Bad?

• Digital information streams allow citizens to Digital information streams allow citizens to access information…BUTaccess information…BUT

• It also enables governments to monitor the It also enables governments to monitor the activities of their citizensactivities of their citizens

Page 17: Broadcasting yesterday today and tomorrow

Digital Technology:Digital Technology:Good or Bad?Good or Bad?

• Digital Technology allows surgeons to operate Digital Technology allows surgeons to operate remotely thousands of miles from their remotely thousands of miles from their patients…BUTpatients…BUT

• The same technology allows unmanned The same technology allows unmanned aircraft to attack remote targets in aircraft to attack remote targets in Afghanistan while being flown from control Afghanistan while being flown from control centres in the USAcentres in the USA

Page 18: Broadcasting yesterday today and tomorrow

Experiencing our world Experiencing our world through imagesthrough images

Page 19: Broadcasting yesterday today and tomorrow

Understanding our Understanding our history through imageshistory through images

Page 20: Broadcasting yesterday today and tomorrow

Responding to need Responding to need through images….or through images….or

not?not?

Compassion fatigue….have we become hardened?

Page 21: Broadcasting yesterday today and tomorrow

Brief history of Brief history of BroadcastingBroadcasting

1922 British Broadcasting Company was formed

1927 Company became British Broadcasting Corporation. 3 radio channels

1932 First Television broadcasts from Alexandra Palace

1939 TV suspended during WWII

1945 TV restarts after the war (Single TV channel)

1955 ITV (commercial television supported by adverts) is launched

Page 22: Broadcasting yesterday today and tomorrow

Brief history of Broadcasting Brief history of Broadcasting cont’dcont’d

1982 Channel 4 launched: an “alternative” public service broadcaster catering for minority tastes

1989 Satellite broadcasting began in UK with launch of satellite Astra 1a

1990 Sky Television and British Satellite Broadcasting merge to become BSkyB Today 100’s of channels available

2010 News Corp, (Rupert Murdoch) who already control 39% of BSkyB launch takeover bid for remaining 61%.

2011 Government decision imminent. Many groups and people concerned about the monopoly it would create.

Page 23: Broadcasting yesterday today and tomorrow

BBC Mission & ValuesBBC Mission & ValuesThe BBC’s purposes:The BBC’s purposes:

•Sustaining citizenship and civil societySustaining citizenship and civil society

•Promoting education and learningPromoting education and learning

•Stimulating creativity and cultural Stimulating creativity and cultural excellenceexcellence

•Representing the UK, its nations, regions Representing the UK, its nations, regions and communitiesand communities

•Bringing the UK to the world and the Bringing the UK to the world and the world to the UKworld to the UK

•Delivering to the public the benefit of Delivering to the public the benefit of emerging communications technologies emerging communications technologies and servicesand services

Page 24: Broadcasting yesterday today and tomorrow

BBC Mission & ValuesBBC Mission & Values

The BBC’s Mission:To enrich people's lives with

programmes and services thatinform, educate and

entertain.

Page 25: Broadcasting yesterday today and tomorrow

Inform, Educate, Inform, Educate, Entertain?Entertain?