brng power point final
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BRNG PowerPoint on Social Media, Electronic Newsletters and Web sites. By Sheila CarmodyTRANSCRIPT
SHEILA CARMODYCONTENT SPECIALIST
Be Social
Content-Driven PR & Marketing Professional
Social Media Electronic Newsletters
Web sites
Guaranteed Press
In the 90s, newspaper circulation number started dropping and journalism changed. Journalists were instructed to write news that provided readers with information they could use.
I was one of those journalists.In that regard, social media is the journalism of the
21st century.
Social Media
Top 4 Social Media Sites for Business
FacebookTwitter
LinkedInYouTube
Facebook will hit the 1 billion users mark in August.
Rules of Engagement
1. How often should we post? 2. What type of posts will drive fan
engagement? 3. When should we publish our wall
updates?
Build fan base.
Publish on Wednesdays and Sundays to improve engagement.
Posting once or twice a day produces higher engagement.
Fill-in-the-blank posts receive 9 times as many comments than other posts.
Financial services slowly, cautiously embrace social media
Join a group in your industry.Post an interesting article from one of your
industry sites.Upload a photo for your profile. Create a group in your industry and become
an expert.
Twitter the fastest growing Social Media website - 300,000 new users every day. 500% more people view Twitter today than they did 3 months ago
Customer Service: JetBlue, Comcast and H&R Block use instant status updates to address concerns on the spot in front of audiences.
Conversations with target audience. Reach out to like-minded groups and groups you want to influence.
Google+
•100 million plus users•69% male (so if you’re looking for a
date)•Circles are your secret weapon.
Organize your contacts into groups; target your messages separately.
Increase your fanbase.
Add social media icons to your email signature.
Get serious about a monthly newsletter.Follow 25 new people a week on Twitter.
My Favorite: The Newsletter
The Constant Contact newsletter.
Aging Concerns Unite Us 3.0
Consistency
Social Media schedule
Twice a day: Check your LinkedIn profile and visit some of the groups you’re in.
Once a week: Schedule tweets and status updates for the next week.
Note: Handout
Blogs
Blogs on company sites result in 55% more visitors.
How do you stand out in the crowd.
Google Insights
What are your industry’s keywords?
The Future
So.cl
(pronounced “social”)
When something new comes up, especially from a big company like Microsoft, tie it into
your overall marketing plan.
Build profiles on:
FacebookTwitterYouTubeLinkedInGoogle BuzzGoogle ProfileGoogle (maps)Google PlusYahoo LocalBing LocalSpokeKonnects
Monster.com CareerbuilderYahoo – hotjobsSquidooSavorthesuccess.comMylife.comEcademyCare 2PlaxoFlikrYp.com (Yellow Pages)
Build Business Profile on Social Media Sites
