Old Navy �#FlipFlopHooray

Vending machines located around NYC and LA enable users to “Tweet for their feet,” prompting them to share favorite summer pastimes in flip-flops for a free pair in their size.

Urban Hilton Weiner �#urbanselfie

This was a great example of a flash campaign, for one day only Urban customers

could get $10 off their purchase by simply taking a

selfie in the fitting room, share it with @urbanselfie

and #urbanselfie. The most Retweeted image received an Urban wardrobe worth

$1,000

Marc Jacobs "#MJDaisyChain

During Fashion Week 2014 Marc Jacobs opened a pop-

up shop, “Marc Jacobs Tweet Shop” where social

currency could be exchanged for goods.

Customers could post a photo on Twitter, Instagram

or Facebook with the #MJDaisyChain to purchase

fragrances, small accessories and the chance

to win some bigger ticket items.

Kellogg’s �#tweetshop

Similar to Marc Jacobs, Kellogg’s opened a pop-up shop (in London) where you could go in, tweet using #tweetshop, to receive a free sample of their Kellogg’s Special K Crackers.

Radio Shack �#kindofabigdeal

To celebrate the launch of Verizon Wireless in September 2011, Radio Shack placed

Verizon phones a table and set to vibrate every time someone tweeted with the hashtag #kindofabigdeal.

Whoever sent the last tweet before a phone fell off the table was awarded the phone. Radio Shack got

80,000 mentions from this campaign alone.