Bringing High Touch Experience at Scale to

Global Digital Retail

Russ MooreheadSenior Vice President Global Digital Operations and StrategyEste Lauder Companies

Contact Me:RMOOREHE@ESTEE.COM

AgendaWho we areWhat we doHow we do it

WHOWE ARE

Founded in 1946 $11 Billion in sales In over 150 Countries

Channels of Distribution: Department Stores Perfumeries Retail Stores Salons and Spas E-Commerce

About Este Lauder Companies

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WHAT WE DO

600+ SITES IN OVER50 COUNTRIES

Beautiful Complexity

Whats New?

Devices

Language

Payment Types

Delivery

Privacy & Legal

Search

add renren

Social Media

China

CONNECT THE DOTS

ITS A STORE,

Not an IT project.

The future is in your hand

MOBILEMOBILE MOBILE

(held)

TRAFFICTRAFFICTRAFFIC

CONVERSION RATEMAKE IT EASY TO BUY

DONT BE AFRAID TO FAIL AND MOVE ON.

TEST AND TRY,

MEASURE THEIMPORTANT THINGS:USE ANALYTICS AND DATA

ITS ALL ABOUT THE TEAM,NOT THE MACHINES

THANK YOU

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Slide Number 1Russ MooreheadSenior Vice President Global Digital Operations and StrategyEste Lauder CompaniesContact Me:RMOOREHE@ESTEE.COMSlide Number 3WHOWE ARESlide Number 5Evolving High TouchEvolving High TouchEvolving High TouchEvolving High TouchEvolving High TouchSlide Number 11Slide Number 12Slide Number 13Slide Number 14Slide Number 15WHAT WE DOSlide Number 17Slide Number 18Beautiful ComplexityWhats New?Slide Number 21Slide Number 22Slide Number 23Slide Number 24Slide Number 25Slide Number 26Slide Number 27Slide Number 28Slide Number 29Slide Number 30Slide Number 31Slide Number 32Slide Number 33Slide Number 34Slide Number 35Slide Number 36Slide Number 37Slide Number 38Slide Number 39Slide Number 40Slide Number 41Enter to Win