Webinar Playbook:

Bring your Ideal Customer Journey to Life

WEBINAR DETAILS

Topic: Steps to help bring the customer journey to life

Hosted by: Enghouse Interactive

Date/Time: Thursday, March 24 at 2 pm ET / 11 am PT

Speakers:

Kai Kaufmann, Sr. Director, Technology Strategy, Enghouse Interactive John De Los Reyes, Sr. VP of Sales, Americas, Enghouse Interactive Description:

Today’s consumers have higher expectations and more preferences than ever before. As a result, the new norm is channel hopping, which requires contact centers to map out and support the entire customer journey from end-to-end to enable a holistic customer experience. Easier said than done, right? Whether you’ve already mapped out an extensive customer journey and are looking to fine tune or you’re still puzzled on where to begin and how to execute, this webinar will highlight the essentials to help your contact center bring the customer journey to life. Join us as we dive into the nuts and bolts of building a foolproof customer journey that not only connects previous interactions, but provides a complete journey map that supports any future interaction(s) as well.

During the webinar, you’ll learn:

How to successfully create, view, and support an omni-channel customer journey

Ways to move between channels for a higher first contact resolution

Methods to leverage quality management to capture the customer experience

Real-life examples from your peers

DEMAND MARKETING STRATEGY

Registration Link:

http://info.enghouseinteractive.com/CustomerJourneyRegistration.html?utm_source=Sales

In-House

• Email blasts to our database

o Customers, Prospects, and Partners

• Email to Contact Center Pipeline’s database

• Pushing the invite to your audience

• Social media (Linkedin/Twitter)

PROMOTIONAL MATERIALS FOR SALES/NON-SALES

LinkedIn Posts:

Learn how customer journey mapping can improve the customer experience. Join our webinar on Thursday, March 24: http://ow.ly/Z59Vm

Experts highlight the essential steps to help your contact center bring the customer journey to life. Join us March 24: http://ow.ly/Z5a03

Learn how to successfully create, view, and support an omni-channel customer journey. Join our webinar on March 24: http://ow.ly/ZbvaV

Twitter Posts:

Learn how to successfully create, view, and support an omni-channel customer journey. #Webinar March 24: http://ow.ly/Z58nv #cctr

Find out how to bring your ideal customer journey to life. Join the #webinar on March 24: http://ow.ly/Z58s3 #custexp #cctr

Discover how to exceed customer expectations by mapping the #customerjourney. Join the #webinar March 24: http://ow.ly/Z58ZC

FOLLOW UP COMMUNICATION PLAN

1. Following the webinar, we will receive a list of the registrants and attendees.

2. A series of follow-up emails will be sent by the SDRs.

3. SDR Outcall Campaign

Follow-up Script

Hi <Lead’s Name>, it's <your name from Enghouse Interactive>.

Thanks for your interest in the webinar on ways to ‘Bring your Ideal Customer Journey to Life’.

What is it that brought the discussion surrounding the customer journey to your attention?

Can you tell me about your role at <XYZ Company>?

My contact information is …

Thanks again.