briggs hillier
DESCRIPTION
Retail DesignTRANSCRIPT
Copyright Briggs Hillier 2011
Briggs Hillier are a UK based, award winning creative retail design agency who have been delivering highly successful, strategic retail projects for leading brands and retailers around the globe for over a decade.
Our services at a glance:
STORE REVIEWS, COMPETITOR RESEARCH, CUSTOMER REVIEW & ANALYSIS
BRAND POSITIONING, MESSAGING HIERARCHY, CATEGORY MANAGEMENT, SHOPPER NAVIGATION
RETAIL INTERIORS, SHOP IN SHOP, IN-STORE COMMUNICATIONS, IN-STORE GRAPHICS
DESIGN DEVELOPMENT & VALUE ENGINEERING, STORE ROLL-OUT, DESIGN MANAGEMENT, PROJECT MANAGEMENT AND RETAIL GUIDELINES
Copyright Briggs Hillier 2011
Below is a summary of our clients, who range from fashion and technology brands through to multi-channel retailers and supermarkets.
• JD is the leading UK multiple retailer of branded and own brand sports fashion with over 350 stores across Europe
• Core target market are sports fashion conscious men and women aged 15-24 with brands stocked including Nike, Adidas, Lacoste, Converse, Reebok, PUMA and Timberland
• The following images are of the JD flagship store in Cardiff for which we won the Retail Week Interior Awards 'UK Retail Interior of the Year' and 'Fashion Retail Interior of the Year' in 2010
Copyright Briggs Hillier 2011
Copyright Briggs Hillier 2011
Copyright Briggs Hillier 2011
• The first Nike Running store in the UK has opened as a joint venture between Nike and running specialist Sweatshop
• As a specialist running store, in addition to providing a striking environment to display the extensive Nike Running product range, the store also acts as a community focused base for local runners and running clubs
• The following images are of the Nike Running Store in Exeter, UK
Copyright Briggs Hillier 2011
Copyright Briggs Hillier 2011
Copyright Briggs Hillier 2011
Copyright Briggs Hillier 2011
• After working for HP for several years, we were asked to create a comprehensive brief, strategic direction and concept design for HP brand stores to be rolled-out across Europe, Middle East and Africa
• We applied the concept design and managed the implementation to the first 6 pilot stores in Romania, Spain, Kazakhstan, Croatia, Serbia and the Czech Republic and are now continuing with the roll-out
• The following images are of the first HP store in Bucharest, Romania
Copyright Briggs Hillier 2011
Copyright Briggs Hillier 2011
Copyright Briggs Hillier 2011
• Schuh are one of the UK’s leading retailers of branded and own-brand footwear
• Working with the Schuh team for over a decade we have continually developed the store concept to improve store operations and align with current fashion trends
• The following images are of the new concept Schuh store in Meadowhall, UK
Copyright Briggs Hillier 2011
Copyright Briggs Hillier 2011
Copyright Briggs Hillier 2011
• Bank are a multiple retailer of men’s and women’s branded and own brand fashion with over 70 stores in the UK
• Targeted at 16-24 year men and women, brands include Gio-Goi, Superdry, Ugg, Adidas Originals and Jack & Jones The following images are of the Bank flagship store in Manchester, UK
Copyright Briggs Hillier 2011
Copyright Briggs Hillier 2011
Copyright Briggs Hillier 2011
• Etihad Atheeb Telecom appointed us to create a flagship store concept for their new telecoms brand GO
• The flagship store was to bring the many benefits of GO broadband services to life, featuring clearly defined in-store zones, designed to take shoppers on a journey of discovery
• The following images are of the flagship store in Jeddah, Saudi Arabia
T: +44 (0)1455 221919 E. [email protected] W. www.briggshillier.com