brief_philippines_mei and dave final silver
DESCRIPTION
Brief Philippines Mei and Dave FINAL SilverTRANSCRIPT
Hope and Op*mism
Hope and Op*mism
PovertyIlliteracyUnemployment
Conversa*on and Inspirevolu*on
Monday, 19 July 2010
Seeme
Hearme
Listento me
Monday, 19 July 2010
I decide what happens.I have the power.
Monday, 19 July 2010
Ask Think Hope
Answer
BelieveAct
Power
Monday, 19 July 2010
Build a virtual country where each person is President
The Brief
What would you do if you were President? What cause would you priori*ze?
The New Debate
Monday, 19 July 2010
Build a virtual country where each person is President
The Brief
What would you do if you were President? What cause would you priori*ze?
The New Debate
Who takes the stage?
Monday, 19 July 2010
Monday, 19 July 2010
give a damn.
everywhere who
Filipinos
Monday, 19 July 2010
give a damn.
everywhere who
Filipinos
The Cause? Theirs.Monday, 19 July 2010
Monday, 19 July 2010
Communica*on + Brand StrategyLeverage on online media as the main plaIorm of their voice.
Your challengeInspire an online country of op*mists.Make it about their cause.Online par*cipa*on will be the basis of which cause/s will be funded and supported.
Monday, 19 July 2010
Communica*on + Brand StrategyLeverage on online media as the main plaIorm of their voice.
Your challengeInspire an online country of op*mists.Make it about their cause.Online par*cipa*on will be the basis of which cause/s will be funded and supported.
Take advantage of...Funding for the cause will come from Bayan and the par*cipants.
Filipinos worldwide, Banking on the monetary power of the overseas Filipino workers.
Mileage from our sister‐companies in media.
Monday, 19 July 2010
Monday, 19 July 2010
MANDATORIES Bayan corporate branding must be apparent as the driver this campaign. Requirement: Pre‐launch and Launch campaign using mainly Digital, supplemented PR, and Events Campaign Name & Logo: Play with the key insight, “I want to decide. I have the power.”
Monday, 19 July 2010
MANDATORIES Bayan corporate branding must be apparent as the driver this campaign. Requirement: Pre‐launch and Launch campaign using mainly Digital, supplemented PR, and Events Campaign Name & Logo: Play with the key insight, “I want to decide. I have the power.”
Budget: P10M for the campaign
Support:
Media coverage sponsored by ABS‐CBN (No.1 TV Network) and SkyCable (No. 1 Cable Network)Funding:P5M from BayanP__M for the cause – fund raised by par*cipants & supporters.
Monday, 19 July 2010
MANDATORIES Bayan corporate branding must be apparent as the driver this campaign. Requirement: Pre‐launch and Launch campaign using mainly Digital, supplemented PR, and Events Campaign Name & Logo: Play with the key insight, “I want to decide. I have the power.”
Deadliest deadline: Your 3 concepts, 2 weeks from today. Start the campaign by Sept 30, 2010,Signifying the first 100 days of Noynoy Aquino’s Presidency.
Budget: P10M for the campaign
Support:
Media coverage sponsored by ABS‐CBN (No.1 TV Network) and SkyCable (No. 1 Cable Network)Funding:P5M from BayanP__M for the cause – fund raised by par*cipants & supporters.
Monday, 19 July 2010