Converging the world’s emerging new powers

Now, a single program gives you the opportunity to learn about the four emerging powers that

account for over half of the world’s growth

The BRICs on BRICs program was a real eye-opener into the develop-ment of business in BRIC countries. The program provided unparalleled insights into the impact of history and culture on the business environment in each country. Each of these countries offered huge opportunities within its unique business environment. Besides the access to relevant information about each country, the program presented the opportunity to discuss real business issues with exceptional local faculty as well as senior execu-tives who have led business in these countries for many years. Overall this course helped me to critically analyze our operations in specific BRIC countries and immediately influence our business with relevant tactics and strategies.

Mel Parker Vice President and General Manager - Consumer, Small Office and Member Loyalty - North AmericaDell

The BRICs on BRICs program was a great leap in my actual knowledge on emerging economies. We had a complete panorama of each country and of the group of countries. The horizontal approach has allowed me to understand the economy, the culture, the management style and the historical process of the countries. The in-depth vertical approach has allowed me to understand the most important issues in the business environment. Addition-ally, we made visits to both "companies and households" that helped in drawing a complete picture of each society. I highly recommend this Program, which has made a difference in my career and my contribution to Petrobras.

Gilberto Ribeiro de CarvalhoStrategic Planning ManagerPetrobras

The BRICs on BRICs program was a solid opportunity to revise and expand our own horizons, as we got to know and compare the economies of Brazil, Russia, India and China. Although they were really different, they had a lot of common features, such as the strategic effort to accelerate economic develop-ment, combining it with social inclusion and a new model of environmental management. Sharing of our diverse experiences and visions, would surely generate a new development model.

Windson Vieira PazDirector for QualityFiat/Chrysler Latin America

Participants’ Testimonials

The BRICs Today

The BRICs Promise

Represent 42% of the

world population

Account for 18% of global GDP

Will represent 39%

of people on

this planet

in 2030

Will account for 47% of

global GDP by 2030

Are you ready to tap this opportunity?

Future-proof Your BRICs StrategyWHY BRICs?

Even amidst the slowdown of developed economies, the growth of Brazil, Russia, India and China (BRIC) has been explosive over the last 10 years. Forecasts suggest that they will continue to be the main drivers of global growth in the coming decades. Even the recent global financial crisis has had relatively little impact on their economies.

Companies are increasingly turning their attention to these countries. From being providers of natural resources and labor, these countries now have large and affluent middle-class consumer markets. They are also emerging as a source of innovation.

Despite the fact that the BRICs hold immense potential, they are certainly not the countries that are easy to understand or operate in. The average consumer in the BRIC countries is very different from those in the developed economies. The laws governing business are different as is the business envi-ronment. Differences also exist in the role played by govern-ment, economic systems, availability of natural resources and population demographics.

THE BRICs ON BRICs PROGRAM at a GLANCE

The BRICs on BRICs program is the result of a unique part-nership between four top-league business schools in Brazil, Russia, India and China. Fundação Dom Cabral (FDC) from Brazil, the Moscow School of Management SKOLKOVO from Russia, the Indian Institute of Management Ahmedabad (IIMA) from India and the Cheung Kong Graduate School of Business (CKGSB) from China – are the top business schools in their respective countries and well-known globally. Most of their faculty are recognized as top scholars and have published in leading journals worldwide. They have a deep understanding of the issues impacting business and economy in the BRIC countries.

Each of these four schools brings to the table an insider’s perspective of their respective countries in a curriculum that has been jointly designed by them. Participants benefit from interactions with professors with deep knowledge of these markets, industry leaders who have a real-world perspective on leading business in these countries, and company and households visits.

The BRICs on BRICs program provides global companies with the knowledge, skills, and insights to successfully invest and operate in the BRIC countries. The program addresses both the macro perspectives of each of the BRIC economies as well as micro-level details of operational excellence in those countries.

The BRICs on BRICs Program AdvantagesWHY BRICs ON BRICs

As the BRIC countries continue to gain global prominence, it has become imperative for companies to understand them better. The potential and opportunities are immense, but success is mainly dependent on the solutions to the following questions:

— What market and industry segments in BRIC countries present the biggest opportunities for global companies?

— How do we adapt global business models to compete successfully in BRIC countries?

— How does one access valuable talent in BRIC countries?

— What are the best ways to build local partnerships and how to benefit from them?

— What are the competitive threats coming from the so-called emerging giants (like Huawei and Haier from China, Tata Group from India, Embraer from Brazil, Lukoil from Russia, etc.) and how your company can deal with them?

— What is the role of the governments in these countries and how can companies work effectively with the authorities?

— What is the role of state-owned enterprises and public sector units? Is it going to change in future?

— What has contributed to the outstanding success of some industries in the BRIC countries, such as extractive industries, manufacturing and IT services?

KEY TAKEAWAYS FROM THE PROGRAM

By attending the program, participants will be able to posi-tion their companies for a profitable growth. They will be able to:

— Make more informed decisions to take advantage of the market and value chain opportunities in each of the BRIC countries

— Leverage opportunities presented by the rise of BRIC countries for developing their company’s global strategy

— Understand how to adapt global business models to compete successfully in BRIC countries

— Analyze and take advantage of the differences in management practices in each of the BRIC countries

— Build networks with key influencers in the government and the private sector within each of the four countries, as well as with their peers in the program

— Contrast and combine investment opportunities across the four BRIC countries

— Participants will become alumni of the four leading business schools of the BRIC countries

The BRICs on BRICs program is the only executive program in the world that focuses on all four countries and offers a deep immersion experience in each of them. Participants of the BRICs on BRICs Program spend 5 - 6 days in each country over four modules spread across nine months. They learn from professors who have a deep knowledge of the economic and business environments of their countries. Senior business leaders and important government officials also deliver lectures in the program. The participants visit both households and leading companies, and get first-hand experience of ground-level issues.

Program DesignPEDAGOGY

The program pedagogy will be based mainly on experiential learning including:

— Live cases

— Companies and households visits

— Interactions with top level speakers from the industry and government

WHO SHOuLD ATTEND

The BRICs on BRICs program is aimed at:

— CEOs and heads of business units of companies with business interests in BRIC countries

— Executives from multinational companies in charge of global strategy and business development

— Executives from BRIC countries who are keen to evalu-ate new markets and build networks and partnerships

— Investment professionals interested in BRIC countries

— Executives who plan to work in or with BRIC countries

— Government officials interested in understanding the BRIC economies and business environments

All modules will analyze each of the BRIC countries from three perspectives:

Markets (Business-to-Business and Business-to-Consumer)

Sources of efficiencies across value chains

Management practices that are effective in those countries

The country modules have the same basic curriculum to enable the participants to compare and synthesize their experiences across the countries

The first module starts in Brazil with a broad perspective of emerging economies and the BRIC countries

The last day of the final module in China will be dedicated to the comparison and contrast of what participants have acquired in each of the BRIC countries visited

Teaching is done by the local faculty with deep knowledge of the local environment

Active participation of leading executives and government officials give participants a real-world perspective

PROGRAM DATES

Where When

Brazil – Belo Horizonte and São Paulo October 14 to 19, 2012

Russia – Moscow December 03 to 07, 2012

India – Ahmedabad March 04 to 08, 2013

China – Beijing May 20 to 25, 2013

A TYPICAL PROGRAM MODuLE

Time Monday Tuesday Wednesday Thursday Friday

Session 1

Module Introduction

General Information about the Country

Debrief of the previous day

Country history and culture: How they shape people’s behavior

Debrief of the previous day

Country market analysis

Debrief of the previous day

Value chain analysis and challenges of supplying and distributing in the country

Debrief of the previous day

Country challenges of growth: government official as a guest speaker

Session 2 Country Economic Outlook

Country history and culture: How they shape people’s behavior

Country market analysis

Value chain analysis and challenges of supplying and distributing in the country

Country specific theme

Lunch Wrap up and module closure

Session 3 Country Economic Outlook

Challenges of leadership and talent management in the country

Consumer understanding: preparation to visit households

Company visit Lunch

Session 4

Country Competitiveness: Difficulties and enablers of developing business in the country

Challenges of leadership and talent management in the country

Consumer understanding: Visit to households

Company visit

Session 5Developing business in the country: Executive panel

Leading a company in the country: Debate with foreign executives

Consumer understanding: Visit to households

Company visit

Evening Opening cocktail and dinner

Free evening Free evening Cultural activity

Faculty

Program DirectorProf Antonio BatistaDean for Executive Education at Fundação Dom Cabral (FDC)

Prof Antonio Batista is responsible for Customized and Open-Enrollment Programs. He is also a Professor of Strategy and teaches Competitive Strategy and Strategic Alliances courses in FDC MBA and executive programs. He has carried out work in organizational development projects for several domestic and international private companies. He is a Doctor in Management, Fundação Getulio Vargas/EAESP, and has published several articles in congresses and journals

Brazil Module – Fundação Dom Cabral (FDC)Prof Aldemir DrummondProfessor of Strategy and OrganizationsDirector of the Center for Strategy and Emerging Economies at FDCPhD in Management Studies from Judge Business School, Cambridge University Prof Aldemir Drummond's areas of expertise are strategy process, strategy implementa-tion and strategies of multinational corporations.He teaches in both open enrolment and customized programs at FDC. In customized programs, he has worked with companies like ABB, Arcelor Mittal, British American Tobacco, Bosch, Bunge, EADS, Embraer, NEC, Novartis, Pirelli, Syngenta, Vale, Votoran-tim and VW.

Russia Module – Moscow School of Management SKOLKOVOProf Elizabeth SadovaAcademic Director of Executive Education ProgrammeMoscow School of Management SKOLKOVO

Prof Elizabeth Sadova is SKOLKOVO Professor of Leadership and Organizational Behav-ior. Her areas of expertise include Leadership, Organizational development, Change management, Performance and Talent management. She created several unique multi-module program on Leadership for HR directors and Top Executives of Russian and multinational companies. She successfully combines her professional management and international experience with her expertise in business education. For over 10 years, she worked for CBSD/Thunderbird. Her clients include companies like Boeing, Caterpillar, Coca Cola, Danone, ExxonMobil, ТНК-BP, Hewlett Packard, Unilever, and Сorning. Her research interests lie in the Russian business model and its influence on organizational development.

The Program faculty includes a mix of senior academics, industry experts, and government officials. The academicians will provide the content framework for the program and the conceptual underpinning of the discussions, while experts from industry will provide rich perspectives on each of the BRIC countries. Senior executives from companies and governments will address the participants both in the classroom as well as during company visits.

PROGRAM DIRECTORS

India Module – Indian Institute of Management AhmedabadProf Tathagata BandyopadhyayProfessor, IIM Ahmedabad PhD, University of Calcutta

Prof Tathagata Bandyopadhyay is a Professor in Production & Quantitative Methods area and has been teaching in regular as well as executive programs of the Institute. He has published more than thirty articles in peer reviewed journals. He is in the edito-rial board of several research journals. He has been a Visiting Professor at Michigan State University, US (2010), Birmingham University, UK (2009), University of Umeå, Sweden (2009), Iowa State University, US (2003, 2005, 2007), University of Georgia, US (2003, 2005), Visiting Associate Professor at University of Nebraska, US (1999-2000), Uni versity of Connecticut, US (2001), Visting Scientist at University of Windsor, Canada (1995, 1999, 2000, 2005, 2012), National University of Singapore, Singapore (2002, 2007).

Prof Atanu Ghosh Dean (Alumni and External Relationships) of IIM AhmedbadProfessor in Business Policy area at IIMA

Prof Atanu Ghosh is a Professor in Business Policy area, IIM Ahmedbad (on lien) and Professor at the School of Management, IIT Bombay. He currently teaches and research-es in the areas of Strategy, Leadership and Marketing. His major areas of interest are Business Strategy, Growth Strategy, Industry analysis, Leadership and Innovation. He has presented papers and delivered invited talks at many national and international conferences/seminars/workshops and also at many institutions in India and abroad. He has more than 12 years of experience as an academic and more than 18 years of senior- level corporate experience with many textile and apparel organizations in India and abroad; he has also worked on many consultancy assignments.He has conceptualized a new way of learning about the leadership from the leaders of various walks of life and implemented it successfully. He has been the Project Leader of a worldwide study of Internet uses by the business sectors in India and has also led the Indian team of a collaborative research project between four Indian institutes and five UK universities to address various issues of Next Generation Global Supply Chain. He has been an elected member of the Management Council of AIMA (All India Man-agement Association) since 2009. He is also currently the Dean (Alumni and External Relationships) of IIM Ahmedbad.

China Module – Cheung Kong Graduate School of Business Prof. Bingsheng TENGAssociate Dean, Associate Professor of Strategic Management PhD, City University of New York

Prof Teng Bingsheng is Associate Dean responsible for the CKGSB MBA program. He is also an Associate Professor of Strategic Management at CKGSB and a tenured Profes-sor of Strategic Management at George Washington University (GWU). He serves as a doctoral advisor and lead professor of the departmental doctoral program at GWU. He has published over 20 articles in academic journals including the Academy of Manage-ment Review and Organization Science. His research is included in most of the textbooks on strategic management. An authority on strategic alliances, he has been interviewed by media such as The Wall Street Journal and The Washington Post. He is a member of the Academy of Management and serves on the editorial board of International Entre-preneurship and Management Journal. He has received many rewards for his research, including the Wendell and Louis Crain Research Scholar at the GWU School of Busi-ness. His biography appears in Who's Who in America and Who's Who in American Higher Education.

How to apply?

Contacts

PARTNER SCHOOLS:

BrazilFundação Dom Cabral (FDC)Denis Garcia, Executive Education Program Managerdenis@fdc.org.brCustomer services: +55 31 3589 7300

RussiaMoscow School of Management SKOLKOVOOlga Mironenko, Executive Education Program ManagerOlga_Mironenko@skolkovo.ru+7 916 555 1892

IndiaIndian Institute of Management Ahmedabad (IIMA)Manager, Management Development Programs mdp@iimahd.ernet.in, mdpmngr@iimahd.ernet.inVastrapur, Ahmedabad – 380 015+91-79-6632 4071-7/6544 9057

China Cheung Kong Graduate School of Business (CKGSB)Legend LIN, Executive Education Program manager tlin@ckgsb.edu.cn+86 137 8890 4152 (Beijing), +1 212 782 3997 (New York), +44 207 104 2380 (London)

To apply for admission to the program, visit www.bricsonbrics.org

For general enquiries, please send an email to contact@bricsonbrics.org

ContactsFor general enquiries, please send an email to contact@bricsonbrics.org

For me, the BRICs on BRICs program has opened the cultural boundaries of the world's largest emerging economies. It has allowed me to both look beyond the stereotypes and have information directly from those who are actually involved with day-to-day business at the top level. It has also provided me with an assessment of the economic environment of the countries we visited. That was combined with a convenient schedule, appropriate accommodation and educational facili-ties, and excellent faculty.

Kirill LyubopytovDeputy CEOMECHEL CARBON AG

The BRICs on BRICs program was very important because we received a lot of information and reliable data about each of the BRIC countries. Highly qualified academics and businessmen delivered lectures. Another strong point of the program was the visits to the leading companies in the segments these businessmen serve. With this Program executives of companies that are interested in developing business in the BRIC countries get relevant insights into those countries.

Ruben A. BisiDiretor of Strategy and Development Marcopolo S.A.

The BRICs on BRICs program was indeed a valuable experience of intercultural and managerial exper-tise exchange on economy, business mentality, prospects and opportunities of growth across the worlds’ most important emerging markets. It was a good idea to combine various aspects of doing business with interviews, site visits, interactive exercises just in several modules convenient to fit the usually tight executives’ schedules. In many respects, it is on par with a mini MBA course. Establishing networks across industries and countries and going into the details of local business environment are essential benefits of the program. Collaboration of the lead-ing business schools from each of the four BRIC countries particularly led to very fruitful results.

Nikita Mazein Vice President for International Business DevelopmentOJSC Atomenergomash, Rosatom Group Company

Participants’ Testimonials

www.bricsonbrics.org

About the SchoolsFundação Dom Cabral – FDC

Fundação Dom Cabral (FDC) is an autonomous, non-profit institution of Brazil. Created in 1976, FDC designs educational solutions for business that help executives modernize their corporate structures, improve their business environments, achieve sustainable economic growth and promote the development of society. For more than 35 years, FDC has interacted with leaders from numerous organizations, and has attracted more than 20,000 executives to attend its programs every year. As an international center aligned with the most current management practices, FDC is engaged in strategic alliances and agreements with world-renowned schools from Europe, Asia, the United States and Latin America. In Brazil FDC has its main campus in Belo Horizonte and an office and educational facility in São Paulo. For the past six years, FDC has been ranked among the best business schools in the world by the Financial Times Executive Education ranking, and it stands in 5th place in 2011. Accreditations such as EQUIS and AMBA also attest to the quality of FDC programs. The educational solutions offered by FDC include open-enrolment and customized programs; business partnerships; specialization and executive MBA.

Moscow School of Management SKOLKOVO

The Moscow School of Management SKOLKOVO is a joint project between the major Russian and international business leaders. SKOLKOVO is a dynamically developing international business school with a vision based on a unique mix of three dimensions: entrepreneurial leadership, emerging markets and experiential learning. SKOLKOVO focuses on developing a new type of manager – leaders who will be in demand in the 21st century, the age of human resources and the age of rapidly changing global markets. Created in partnership with the government of the Russian Federation, SKOLKOVO is a part of the national priority projects program. Dmitry Medvedev, the former President of the Russian Federation is the Chairman of the SKOLKOVO International Advisory Board. Since 2006 SKOLKOVO runs Executive Education Programs. Executive MBA, the school’s first degree program, was launched in January 2009, while the full-time MBA started in September 2009.

Indian Institute of Management Ahmedabad (IIMA)

IIMA was set up by the Government of India in collaboration with the Government of Gujarat and the Indian industry as an autonomous institution in 1961. It quickly assumed leadership in management education in India and has maintained it ever since. The Institute provides education, training, consulting, and research facilities in management. IIMA’s vision is to be a global institution that influences managerial and administrative practices by creating new frontiers of knowledge and developing entrepreneurial and socially sensitive leader-managers committed to excellence and ethical standards. Being the institute that has set benchmark in management education in the country, it attracts the crème de la crème of students and faculty. Governments and leading companies in both the private and public sectors seek its advice on a wide range of issues. In the Asia-Pacific region, IIMA has been repeatedly ranked among the top five business schools. In global rankings, it has consistently found itself among the top 100 business schools. In 2008, IIMA became the first business school in India to receive the EQUIS accreditation which has subsequently been renewed in 2012. In 2001, the Financial Times ranked IIMA’s Two Year Post Graduate Program at 7th globally among Masters in Management Programs that do not insist on work experience for admission. The One Year Post Graduate Program for Executives was ranked 11th globally among MBA programs by the same agency.

Cheung Kong Graduate School of Business (CKGSB)

CKGSB generates and disseminates global business and economic insights with an emphasis on China and emerging markets. It is China’s first independent, faculty-governed, not-for-profit business school. Founded in Beijing in 2002, CKGSB has grown to become a global business school with satellite campuses in Shanghai and Shenzhen and a network of overseas offices in Hong Kong, New York and London. Through its innovative educational programs, CKGSB is fostering the next generation of socially responsible business leaders. The school’s emphasis on research and knowledge creation has opened a unique bridge between the East and the West. Faculty research insights, though international in nature, are characterized by the growing influence of China and emerging markets. Domestically, CKGSB alumni are some of the most entrepreneurial and influential businesspeople in China. CKGSB was founded through the generous financial support of the Li Ka Shing Foundation. The Foundation is the charitable project of Li Ka-shing, Asia’s most successful entrepreneur.