Brian Solis: What's the Future of Business

Download Brian Solis: What's the Future of Business

Post on 15-Sep-2014

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Presentation from Brian Solis, Principle Analyst and Author, given at an exclusive Q&A and book signing hosted by Adobe in London on 12 July 2013. During his talk, Brian examined: - The rise of the connected customer - How leadership can survive Digital Darwinism - The Four Moments of Truth through navigating the evolving landscape of new consumerism - How to align user experience with innovation and leadership in order to improve business performance and engagement

TRANSCRIPT

@BrianSolisprincipal analyst & authorDigital DarwinismThe evolution of consumer behavior when society & technology evolve faster than your ability to adaptThe Experience DivideWhether we like it or not, customers contribute to the state of our brand simply by sharing their experiences. Whether we like it or not, customers contribute to the state of our brand simply by sharing their experiences. The Rise of the Connected Customer Generation C The Rise of the Connected Customer Generation C! Source: Whats the Future of Business Brian Solis & @gapingvoid How people connect, communicate, share and discover is changing. This is only the beginning of a much larger movementand its forcing businesses to adapt.!The Human Algorithm is the confluence of data science and digital anthropology MEET GENERATION-C You are now marketing to an audience with an audience of audiences Creative must engage and trigger a social effect You are now competing for ATTENTION AND RELEVANCE Your business is structured around a different breed of consumerism. Going social, mobile and local get you closer, but not close enough to reach your connected customer StimulusZero Momentof TruthFirst Momentof TruthSecond Momentof TruthUltimate Momentof TruthAwareness SocialDiscoveryConsiderationto Purchase ExperienceSharedExperienceUMOT -> ZMOT: Shared expressions form trusted impressionsShared experiences affect every moment of truthAltimeter's Dynamic Customer JourneyInfluence LoopAwarenessConsiderationEvaluationPurchaseAdvocateExperienceLoyaltyBorn Digital Experiences, services, and supporting systems that align with expectations and behaviors of Generation Cconsistently, seamlessly, across every screen in every scenario. Brian Solis!brian@altimetergroup.com briansolis.com Twitter: @briansolis For more information & to buy the books, please visit: http://bit.ly/WTFBook http://bit.ly/EndofBusiness http://bit.ly/engage2