The highlights of Social Media Business Integration

This brief presentation is the highlights of the articleBrian Solis wrote on the topic. @BrianSolis is a principal at FutureWorks a new media PR agency.

He is globally recognized as one of most prominent thought leaders in new media.

The 10 Stages of Social Media Business IntegrationBrian Solis (@BrianSolis) is a principal at FutureWorks a new media PR agency.

He is globally recognized as one of most prominent thought leaders in new media.

Stage 1: Observe and Report- Listening- Reporting

Stage 2: Setting the Stage + Dress Rehearsal- Presence- Analysis

Stage 3: Socializing Media- Conversation- Rapid Response- Metrics

Stage 4: Finding a Voice and a Sense of Purpose- Research- Strategic Visibility-Relevance

Stage 5: Turning Words Into Actions- Empathy- Purpose

Stage 6: Humanizing the Brand and Defining the Experience- The Humanization of the Brand- Experience

Stage 7: Community- Community Building / Recruitment

Stage 8: Social Darwinism- Adaptation- Organizational Transformation

Stage 9: The Socialization of Business Processes- Social CRM (sCRM)

Stage 10: Business Performance Metrics- ROI