brian kelsey, maximizing your ceds: aligning your ceds process with other planning initiatives
TRANSCRIPT
Maximizing Your CEDS: Aligning Your CEDS Process with Other Planning Initiatives
ANNUAL TRAINING CONFERENCE NEW ORLEANS, LA OCTOBER 24, 2015
Maximizing Your CEDS
What does economic development mean to your communities?
How will implementing your CEDS measurably improve your region?
Collective impact – EDD alone is not responsible for achieving goals.
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“Vehicle for collaboration”
“Roadmap for prosperity”
“Flexible framework for coordinated planning”
“Our value proposition”
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CEDS CONTENT GUIDELINES
http://www.eda.gov/ceds
CEDS: Suggested Framework
Vision Statement Call to Action SMART Goals Strategies Actions
Why
What
How
Summary background & SWOT analysis
Evaluation framework
Strategic direction & action plan
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How we train planners to think
How normal people think
EDA CEDS Requirements
Why SMART goals?
Specific Measurable Achievable Relevant Time-bound
Every goal in your CEDS should meet
these criteria.
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CEDS should clearly communicate ROI to implementation – how will region be better?
SMART Goals http://seveds.com/wp-content/uploads/2012/08/FINALCEDSReport.2013.pdf
CEDS Hedging Hall of Fame
“Foster the development of…”
“Encourage the growth of…”
“Facilitate the promotion of…”
“Support the creation of…”
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http://eda.gov/ceds/content/evaluation-framework.htm
Practicing SMART Goals 9
Hold 4 small business workshops this year
Maintain the region’s quality of life
Support workforce development
Is this a SMART goal?
Why or why not?
What changes would you make to it?
Challenges 10
We don’t control the economy.
Of course not. But difficult to defend value of planning for better future if we can’t articulate what that is.
Challenges 11
We don’t control decisions of other organizations that
impact region.
Leadership starts with a vision and buy-in is achieved through meeting shared goals and adding value.
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CEDS CONTENT GUIDELINES
http://www.eda.gov/ceds
You now have the flexibility that you’ve been asking for – formula for EDD board & CEDS committee gone, creative use of media and presentation is encouraged, and collaboration across regions and integrated planning are explicitly supported as best practices.
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http://www.sustainableplacesproject.com
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http://eapdd.com
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http://eapdd.com
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http://floridarpcscorecard.com
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19 http://www.sovaeconomy.com South Hill, VA
Lynchburg, VA http://region2000dashboard.org
Region 2000 Partnership
Economic Dev Council
Local Govt Council
Technology Council
Workforce Board
Adv Research Center
Young Professionals
21 http://www.swfrpc.org/content/Economic_Development/CEDS/09-03-2015_SWFRPC_CEDS_Resiliency_chapter_rev.pdf
22 http://www.swfrpc.org/content/Economic_Development/CEDS/09-03-2015_SWFRPC_CEDS_Resiliency_chapter_rev.pdf
National Association of Development Organizations (NADO)
and the NADO Research Foundation
400 North Capitol Street, NW | Suite 390 | Washington, DC 20001
202.624.7806 | [email protected]
NADO.org
Regional Strategies. Solutions. Partnerships.