Brian Bollen White Paper Twitter by 50 people in Bank Finance Insurance

Download Brian Bollen  White Paper Twitter by 50 people in Bank Finance Insurance

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Brian Bollen White Paper Twitter by 50 people in Bank Finance Insurance

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  • 1. Prface du livre blancTwitter cont par 50 personnalits de la Banque Financ AssurancAvecBrian Bollen (@brianbollen)Ralis par Alban JARRYLivre Blanc Twitter cont par 50 personnalits de la Banque Finance Assurance 1

2. 2Livre Blanc Twitter cont par 50 personnalits de la Banque FinanceAssuranceI will restrict myself to writing a very short piece (in thebest Twitter tradition). Livre Blanc Twitter cont par 50 personnalits de la Banque Finance Assurance 3. 3Livre Blanc Twitter cont par 50 personnalits de la Banque FinanceAssuranceI will restrict myself to writing a very short piece (in the best Twitter tradition). As what the British call an'old fogey' [I draw the technological line in music at the CD and do not possess an iPod or an iPad] I dontreally understand Twitter, or see the point of it. But I feel that I should have my foot in the water, and sothe opening words of any posts I make to my own blog (www.brianbollen.com) are automaticallyTweeted, as, it seems, are posts I make on Facebook (I don't understand that either, but it has beeninstrumental in rebuilding links with old friends and family). I am very gradually building up a Twitter fanbase, which is in itself very eclectic, ranging from someone claiming to be Stormborn Daenerys Targaryento Alban Jarry, one of my latest recruits.Although I am a financial journalist, I post musings on other subjects as they tickle my fancy (for example,on the naming of Wayne Rooney as the new captain of the England football team in August 2014:Wayne Rooney as England football team captain? For me, that encapsulates the decline inEnglish football over the... fb.me/6LXiDNuto03:55 PM - 28 Aug 14Livre Blanc Twitter cont par 50 personnalits de la Banque Finance Assurance 4. 4Livre Blanc Twitter cont par 50 personnalits de la Banque FinanceAssuranceI find the weekly summary of my Twitter activity oddly interesting. This morning, for instance (September5 2014) I find that I have 520 total views, three new followers and three link visits. All without anyadditional effort on my part beyond the writing and the posting. I have even had the occasional responseto Tweets and seen the even more occasional response ReTweeted, which is flattering, demonstratingthat now and again some people do read what I spend my days writing.However, I am a professional writer, and this is where I see Twitter at its least impressive. For people whowrite for fun, the 'exposure' it offers is possibly flattering. As one who pays his bills through his writing,though, Twitter and LinkedIn and Facebook and other 'social media' leave me stone cold. To date, none ofthose has generated a penny of income for me in terms of attracting business. To me, that is the stepforward that Twitter must take, if it is not to remain largely a sprawling collection of inanities.Brian Bollen MA (Hons), Fellow of ifs University CollegeFreelance Journalist: Writer, Editor, Media Consultant & Media TrainerOwner, Author and Editor of Brian Bollen's Blog (www.brianbollen.com)Consultant Editor, AssetMan Executive Briefing www.assetman.net/EBlatest(writing, editing, copywriting, ghost-writing and coaching assignments currently being undertakenhttp://www.brianbollen.comLivre Blanc Twitter cont par 50 personnalits de la Banque Finance Assurance 5. 5Les 75 participants du livre Blanc :Herv Alexandre, Jean-Yves Archer, Pierre Auberger, MichelAudeban, David Audran, Delphine Asseraf, Fadhila Brahimi,Cleopatre Bastet, Sabine Baudin, Guillaume Bayre, MatthieuBebear, Gideon Benari, Patrice Bernard, Charlotte Binche, CyrilBladier, Brian Bollen, Frederique Cintrat, Jonathan Chan, MarcCogrel, Cyril Colleatte, Yann Cormant, Raphael Cretinon, AnthonyCros, Romain Dion, Jean-Philippe Dubosc, Pierre-AntoineDusoulier, Vincent Dutot, Fabrice Epelboin, Judith Evans, AurlieFardeau, Loc Fery, Dolores Fraguela, Bertrand Gibeau, OlivierGonzalez, Thierry Gouby, Jonathan Herscovici, Cyril Jarnias,Herv Kabla, Daniel Karyotis, Raphael Krivine, Alexandre deLamarzelle, Laetitia Langeix, Marie-Christine Lanne, AntoineLarigaudrie, Karine Lazimi, Marie-Batrix Le Coz, JuliaLemarchand, Ronan Le Moal, Francois Limoge, Eric Lombard,Audrey Mangin, Grard de Maupeou, Julie Maxence, AndrMorandi, Isabelle Mufraggi, Muriel Nicou, Jean-Marc Ouvr,Claudia Pereira, Dominique Pignot, Tupac Pointu, RejaneReibaud, Thomas Renault, Florian Rey, Jacques Richier, AntoineRoger, Emmanuel Schafroth, Marie-Helne Seguy, Robert Sojic,Audrey Spy, Cedric Teissier, Mireille Weinberg, Jean-PierreWiedmer, Hans Willert, Nathalie Wolff, Axelle ZandvlietLivre Blanc Twitter cont par 50 personnalits de la Banque Finance Assurance 6. 6Livre Blanc ralis parAlban JARRYContactTwitter : @Alban_JarryBlog : http://albanjarry.wordpress.comLinkedin : http://fr.linkedin.com/in/albanjarry/Scoop.it ! Google+ SlideShareDogFinance CultureBanqueLe Cercle Les Echos Communauts Agefi LePlusNouvelObsYoutube Facebook TechTocTVDoYoubuzz Vizify InstitInvestTVLivre Blanc Twitter cont par 50 personnalits de la Banque Finance Assurance 7. 6Livre Blanc ralis parAlban JARRYContactTwitter : @Alban_JarryBlog : http://albanjarry.wordpress.comLinkedin : http://fr.linkedin.com/in/albanjarry/Scoop.it ! Google+ SlideShareDogFinance CultureBanqueLe Cercle Les Echos Communauts Agefi LePlusNouvelObsYoutube Facebook TechTocTVDoYoubuzz Vizify InstitInvestTVLivre Blanc Twitter cont par 50 personnalits de la Banque Finance Assurance