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Bread and Butter July 2011Trend Report on “Denim”

A report by Stylesight – Leaders in Trend Reporting Worldwide

CHEAT SHEET

50s LeisureA new feeling has emerged for S/S 12,as 50s vacation wear drives new items,fits and styling. The Hawaiian short sleeve shirt inchambray, higher-waisted 501 fits in rigid indigo and clean vacation shorts.

MaritimeThe macro trend that’s dominated denim for the past few seasons is morphing— workwear looks move to the dockyard for an update Royal blue indigo and ecru color palettes, wide-leg pants and Naval military detailing update traditional worker styling.

Tokyo PrairiePrairie themes continue to effect Women’s denim, with long-line, Tokyo inspired silhouettes moving the trend forward Full- length skirts and long-line culottes emerge for S/S 12

Cool Items

Grafter ShirtThe railroad jacket has saturated the Menʼs market, and new weights update the item for S/S 12.

Grafter Shirt8-11 oz weight denims and chambrays / Shirts with squared-off hems and large pockets / Shawl collars offer a maritime spin / Bright red-cast indigos are reminiscent of Chinese chore coats .

Gang JacketsChannel your inner rebel with these customized Westerns.

Gang JacketsGang, rebel and biker-inspired / Studded back patches and felt appliqués / Skulls, monsters and horse heads / Torn-off back patches reveal dark indigo beneath.

Lightweight Leisure PantsThe looser, casual pant continues to trend for both guys and girls.

Lightweight Leisure PantsLightweight fabrications like TENCEL® mixes and jersey denims / Strong active direction with elasticized waistbands and hems / Loose and relaxed cargo styling / Dropped or elongated flies and seats / Roomy throughhips with tapered hems

Maritime JacketsNew denim styling re-invents the jacket for S/S 12.

Maritime JacketsLightweight denims and chambrays / Coated and water-proof surfaces / Longer jackets with drawstring waists / Half- placket popover tops / Nautical detailing such as lace-up necks and contrast white drawstrings / Saturated deep and bright indigos.

Flared Sailor PantThe flare gets a nautical makeover, taking it into Summer 2012.Wide-leg flares in saturated indigos / Sailor pant-inspired stitch-down front pockets / Clean or glossy finishes /Slash trouser pockets and tie-waist details

Guys Smart N Loose !Lightweight denims and chambrays / Coated and water-proof surfaces / Longer jackets with drawstring waists / Half- placket popover tops / Nautical detailing such as lace-up necks and contrast white drawstrings / Saturated deep and bright indigos.

Prepster ShortGuy’s shorts smarten up with refined, mid-thigh inseams and trouser styling.

Prepster ShortLightweight and relaxed Summer item / Straight cut and worn neat on the hips / Stitch-through front pockets or trouser slashes / Satorialist, tab-front fly / The selvedge chambray trouser-short is a key item for S/S 12.

Styling

Naval StylingNaval influences drive the workwear trend forward for next Summer.Key items include the sailor pant with stitch-through front pockets and the double breasted peacoat / FishermanAnd..

Sartorial WorkerButton-down collars and bow ties / The railroad jacket is given a tailored update / 40s Land Girl references /Fitted chore coats / Neckerchiefs complete this 40s look.

Sartorial WorkerThe workwear trend continues, but new tailored styling updates this classic jeanswear theme.

Tokyo PrairieThe prairie trend drives new, long silhouettes into the Women’s market.

Tokyo PrairieThe full-length prairie skirt emerges as a new item / Exposed button flies and slash or patch pockets / Full, A-lineculotte shapes / Draped dresses with prairie styling / Zip-front skirts at Tiger of Sweden are a modern take .

Naval Stylingcontd… sailor, button-front details / Indigo and white color palette / Railroad or hickory stripes / Lace-up front openings / Anchor motifs on buttons and coin pockets.

Azure IndigoRoyal blue has hit the saturation point for S/S 12.

Azure IndigoFashion-forward shade is reminiscent of Chinese worker jackets / Glossy and raw in vibrant tones / Lightweight fabrics are key for this Summer fashion shade / Over-dyeing accentuates vibrancy / Yarn-dyed warps and weft.

Fabric Trends

Salt n Pepper ConstructionsThe return to durable worker fabrications leads to salt n pepper constructions.

Salt n Pepper ConstructionsTwisted threads include indigo and ecru, grey, brown and white / Marled and flecked effects / Salt nʼ pepper wefts for a more subtle texture reverse / Shirting weights / Rigid workwear looks / Traditional twisted yarn techniques for added strength..

Indigo PatternTrending for a few seasons, railroad stripes are joined with dots and micro repeats for S/S 12.

Indigo PatternRailroad, ticking and hickory stripes / Wabash spots and “Stifel” inspired prints / Modernized bandanna andneckerchief prints in indigo and ecru / Multi-layered and colored stripes at Leviʼs Made and Crafted.

Neppy ChambrayThe overwhelming trend for chambray in the marketplace leads to textured fabric updates.

Neppy ChambraySlubby and neppy yarns offer rustic character to basic weaves / Sky-blue indigo shades / Basic chambray shirtsare re-invented / Quilted surfaces at Lee add to surface texture

Print + Pattern

Grain Stack StampsClassic rubber stamped workwear branding is joined by Americana slogans and updates.

Grain Stack StampsSolid black on indigo or ecru / Branded symbols and logos / Nautical and workwear references / Destroyed andworn finishes / Cornelli and chain stitches / Mechanic’s coverall looks

Design Details

Ladies UtilityClean, minimal styling drives new Women’s tops and dresses.

Ladies UtilitySimple scoop neck shapes and loose, relaxed silhouettes / Half-placket button-fronts / Popover styles in bleached-out lightweights / Drapey TENCEL® blends or ultra-lightweight denim / Clean and simple, utilitarian pockets

Graphic PatchLast seasonʼs patch-and-repair looks are stylized and re-worked for Summer 2012.

Multi-patched tonal indigos / Graphic and geometric placements / Clean seam detailing / Contrast pockets,collars, internal linings and front plackets

Graphic PatchLast season’s patch-and-repair looks are stylized and re-worked for Summer 2012.

Multi-patched tonal indigos / Graphic and geometric placements / Clean seam detailing / Contrast pockets,collars, internal linings and front plackets

Wash + Color

Clinical EcruEcru takes prominence as the Summer shade of choice for denim.

Clinical EcruClinical lab coats and Western jackets look fresh in the color / Unrefined and unbleached cottons / New Summerwhite alternative / Predominantly for Menswear

Color RangesRecent color palettes are given a quirky update for next season.

Color RangesClassic primary colors / Off-beat or muted tones / Burgundy and salmon hues both at Lee and Tiger of Sweden / Sun-bleached mustards, acid washed brown and burnt orange / Saturated hues..

Special thanks to Stylesight for sharing this trend report from

Bread and Butter .

Denimsandjeans.com

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