BRAZIL

• Developing country

• 8.514.876,599 km

• 27 states

• 5564 cities

• 190 000 000 inhabitants

• 75% of the population is catholic

• GNP aprox . 2 trillion dollars

BRAZIL OVERVIEW

Young Industry Family Business Funeral Industry earns US$ 4 Bi/year No formal education needed Funeral arrangements start just after death The viewing takes on average 12 hours Usually the viewing rooms are located inside

the cemeteries facilities

FUNERAL INDUSTRY

Average costs:• Funeral service: USD 1,500• Casket: USD 800• Flower spray: USD 300• Burial: USD 1,500• Grave USD 4,000• Cremation: USD 1,500

Within 3 years the body can be exhumed and the grave can be re used

Graves are built with bricks and concrete

EXHUMATION

Maintenance taxes are charged each 6 months, once the cemetery is 50% sold this income becomes the most important (average USD 150/ semester)

Usually the viewing rooms are located inside cemeteries facilities

Average cost exhumation: USD 300

• Cremations is a new culture

• 93% burial vs 7% cremation

• Aprox. 50 crematoriums only one is government

owned

• Average cost for cremation: USD 1,500

• Average cost for burial: USD 1,500 (not including

the grave)

• Different ceremonies for cremation comparing

to burials (music, prayers, speeches)

• Master of ceremony

CREMATION

Assumptions:

All the crematoriums located inside cemeteries

facilities

The business must be related to funeral industry

Cremation services have tributes and ceremonies

The average price must be high due to its value

proposition

Competitors must be focused on the quality of the

services not on price

CREMATION

INTERNATIONALIZATION

Exchange of information

Successful experiences and

failures of other markets

Bring innovation

Best practices

Opportunity to take the right

track

By consequence, more

sustainable segment

THANK YOUGisela Ddg. Adissi

gisela@primaveras.com.br

primaveras.com.br

sincep.com.br