Brandwatch - How to Plan and Manage Your Social Media Monitoring

Download Brandwatch - How to Plan and Manage Your Social Media Monitoring

Post on 10-May-2015

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<ul><li>1.How to Plan and Manage Your Social Media Monitoring Giles Palmer CEO, Brandwatch giles@brandwatch.com Tel: +44 (0)1273 234 293 2010 Brandwatch | www.brandwatch.com </li></ul> <p>2. Some Stats Social media marketing growing at 35% per annum $14bn industry in 3 years &gt;60% Comms professionals say Social Media monitoring is one of their biggest challenges Number of tool options &gt;200 2010 Brandwatch | www.brandwatch.com 3 3. 40% of companies looking at SMM in 09, doubling from 08 16% were using paid for tools in 09 Social data (excluding private) increased by 250% in 2010 Facebook now more valuable than Ebay 2010 Brandwatch | www.brandwatch.com 4 4. So how are Companies doing it? 2010 Brandwatch | www.brandwatch.com 5 5. Watch Twitter only Who: Lots of people such as ASDA, First Direct How: Free stuff - Twitterfall, tweetdeck, hootsuite, How good: Good for engaging, less so for reporting Issues No analysis Big picture / little picture 2010 Brandwatch | www.brandwatch.com 6 6. Add Google alerts Quoted everywhere as a good way to monitor the web BUT Coverage is</p>