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building successful brand & film partnerships Featuring Jodie Fullagar Thursday, 28 October 2010

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Page 1: Brands on FIlm - M&C Saatchi Sport & Entertainment

building successful brand & film partnerships

Featuring

Jodie Fullagar

Thursday, 28 October 2010

Page 2: Brands on FIlm - M&C Saatchi Sport & Entertainment

cinema is as popular as ever

Thursday, 28 October 2010

Page 3: Brands on FIlm - M&C Saatchi Sport & Entertainment

ENGAGING CONSUMERS GETTING HARDER AND

HARDER

Thursday, 28 October 2010

Page 4: Brands on FIlm - M&C Saatchi Sport & Entertainment

CINEMA DOESN’T HAVE TO BEGIN AND END IN

THE AUDITORIUM

Thursday, 28 October 2010

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engagING FILM lovers IN NEW & EXCITING

WAYS

Thursday, 28 October 2010

Page 6: Brands on FIlm - M&C Saatchi Sport & Entertainment

6 rules of engagement

Thursday, 28 October 2010

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Thursday, 28 October 2010

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Thursday, 28 October 2010

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understand the legalities

Thursday, 28 October 2010

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28 www.timeout.com/london XXXXX – XXXXX 2010

‘Taxi Driver’ is the perfect movie fora Jameson Cult Film Club night out.It has become part of the fabric ofpopular culture, its influencesresonating far beyond the screen –and at a Jameson Cult Film Clubsession it’s not only a great scriptand stunning performances that arecelebrated but the very texture of aclassic movie that is at the heart ofthe experience.

What is it about ‘Taxi Driver’ thatmakes it so mesmerising and troubling, over three decades sinceMartin Scorsese shot it in 1975?

Right from the opening credits, withayellow cab emerging from a cloudof steam, and the eyes of TravisBickle, Robert De Niro’s disturbedcab driver, reflected in the rear-viewmirror, we know we’re in hellish territory. We’re in someone’s darkworld, and yet we don’t know whothis guy is, what he’s up to, and why,or even if, he’s someone we want tospend five seconds with, let alonealmost two hours of a film in whichhe appears in almost every shot?

From a screening of‘Trainspotting’ in a disusedwarehouse in the depths ofEast London, to thehaunting ‘Halloween Chillsin the Chapel’ series,Jameson Cult Film Club’slast season didn’t fail toimpress. Cult classics werebrought to life and fans were transported into aworld of garlic-yieldingdraculas, acrobaticastronauts and even aSpinal Tap tribute band.

If you want to completelydefy the traditional cinemaexperience, and enjoy allthis for free pluscomplimentary Jamesoncocktails then this is thetime to get in the know.Because this year’s seasonis only just beginning. Each Jameson Cult Film

Club event is tailor-made toenhance every movie-goersnight out, breaking outbeyond the walls of acinema and taking some ofthe greatest films evermade ‘on location’. At‘Halloween Chills’, forexample, horror fansscreamed their way through‘Dracula’, ‘Halloween’ and‘American Werewolf inLondon’ within the spookedatmosphere of Islington’s

Time Out has beenreviewing films for over40 years. Here DaveCalhoun, editor of ourrevered film section,gives us a modern takeon a cult classic.

Bickle, as written by PaulSchrader, is an endless surprise.He’s a walking, talking experimentin male alienation and loneliness: a ticking bomb of rage and disappointment. One minute, wemight sympathise with his feelingsabout drugs and crime, but the next,he says something racist or doessomethingdisturbing and werecoil. We mightthink he is volatileand dangerous,especially aroundwomen, yet whenwe watch him sitting in a caféwith Iris (Jodie Foster), the youngprostitute who,according to herpimp, Sport(Harvey Keitel), isjust 12 years old, Bickle appears less

TaxiDriverTime Out and Jameson Irish whiskey are excited to announce the new

season of the Jameson Cult Film Club, giving film fans the chance to catchfree screenings of cult classics in amazing locations

XXXXX – XXXXX 2010 www.timeout.com/london 29

THIS WEEK...

vile and more caring than thegangsters and pushers who inhabither world.

Partly, of course, it’s De Niro’sperformance that gives the film anextra level of energy and menacethat has carried it across the decades,and his stardom that has propelledonto thousands of walls the posterimage of Bickle walking down aNew York street. Without De Niro,there would have been no ‘Youtalkin’ to me?’ speech. Schradernever wrotethose lines. He gaveBickle the inner thoughts we hear asvoiceover, but it was De Niro who

improvised thoselines. The scriptdirection simplyread: ‘Travis talksto himself in themirror.’

And what ofNew York City, theunbilled star of thefilm, the placeBickle calls an ‘opensewer’ (a cityrecreated as thesetting for thisspecial Jameson

Cult Film Club evening)? Scorsesegives us documentary-style

Time Out archiveAugust 27 1976‘Utilising, especially, BernardHerrmann’s most menacingscore since “Psycho”, Scorsesehas set about recreating thelandscape of the city in a waythat constitutes a truly originaland terrifying Gothic canvas.But, much more than that, ‘TaxiDriver’ is also, thanks partly toDe Niro’s extreme implosiveperformance, the first film since“Alphaville” to set about a reallyintelligent appraisal of thefundamental ingredients ofcontemporary insanity.’ DavePirie

snatches of city dwellers goingabouttheir business, but wealways see the place through thefilter of Bickle’s paranoia:prostitutes, kids throwing rocksat cabs, a guy holding up agrocery store at gunpoint. ForBickle, New York is purgatory.Watching ‘Taxi Driver’ todayyou see a city that has sincechanged beyond recognition.Bickle prophesied that ‘some dayareal rain’ll come and wash allthis scum off the streets.’ In

reality, though, that ‘rain’ wasrising property prices and MayorGiuliani’s ‘zero tolerance’campaign.

It’s 34 years since Scorsesemade ‘Taxi Driver’, and the NewYork-born director continues todominate American cinema.‘Taxi Driver’ was nominated forfour Oscars but won none, eventhough the Cannes FilmFestival gave it the Palme d’Or.But the film’s status is safe andit’s a worthy Jameson Cult FilmClub movie: it’s not just one ofScorsese’s best films. It’s one ofthe most important Americanfilms of the past 50 years.

Time Out archiveJuly 1 1983Scorsese: ‘It’s a cliché, you know,people say: “It’s lonely at the top”,but it’s certainly true… I can’t lieabout it… I come home a lot of thetime and I’m basically alone.’ Chris Peachment

Time Out archiveMay 22 1991‘Meeting De Niro is a mixture ofapprehension and overwhelmingexcitement; rather like going to adentist in Tahiti. His rareinterviews are notorious for theirperils ; recently he walked out onBarry Norman simply becauseBazza asked him if Tom Hankshad beaten him to the central rolein ‘Big’ , as was rumoured. As itwas he turned up 20 minutes late,but he looked fit and well, andsmiled a lot.’ Steve Grant

‘Without De Niro,there would havebeen no “Youtalkin’ to me?”’

‘And what ofNew York City…the place Bicklecalls an “opensewer”?’

Be part of a uniquemovieexperience

Enjoy Jameson responsibly

Union Chapel, hosted by acouple of lost hikers, the oddzombie and Michael Myers.The Clapham Grand got a glam-rock makeover for its showing

TICKETSof ‘This Is Spinal Tap’,complete with a pre-screeninggig rocking with all those Tapclassics, a replica ofStonehenge and a debauchedafter-party. The RoyalInstitution – more usuallyassociated with scientificstudy and analysis than arocking good party – went allsci-fi for its screening of‘Moon’. Think spacesuits, anastronaut floating above thecrowd, and the film’s cast andcrew in attendance.

Expect nothing less as thisyear’s Jameson Cult Film Clubgets under way on September23 with a special Soho

screening of Scorsese’sseminal classic, ‘Taxi Driver’,accompanied by a garage barand ’70s NYC disco event.

The venue is Brewer StreetCar Park, which will be turnedinto a dramatic set for thenight – like someone hasgouged a corner of seedy1970s New York City out of theground and flung it down inW1. Neon lights glare, a lonesax plays Bernard Herrman’sevocative score, diary notesare strewn all around and thescent of hot dogs fills the air asTravis Bickle’s world becomesthis unique cinema space forone night only…

COMPETITIONFor a chance to win a trip for two to The Jameson Dublin International Film Festival go towww.timeout.com/jameson and answer a simple question.

Competition closes at 23.59pm on SundayXXXX XX 2010. Full terms and conditions online

SupportingpartnerIMAGES: COPYRIGHT © 1976, RENEWED 2004 COLUMBIA PICTURES INDUSTRIES, INC. ALL RIGHTS RESERVED.

WWW.JAMESONCULTFILMCLUB.COM

For your chance to get involved inJameson’s cult film club experience go to

To apply for ticketsjoin the club atwww.jamesoncultfilmclub.com.The website featuresheaps about cultcinema along withexclusive film prizesand vibrantdiscussions aboutgreat movies.Members willautomatically beentered intomonthly drawsto win filmgoodies,including copiesof the huge Time Out Filmguide.

Promotional feature

Thursday, 28 October 2010

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IT’S NOT ALWAYS ABOUT THE £

Thursday, 28 October 2010

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Thursday, 28 October 2010

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Thursday, 28 October 2010

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Thursday, 28 October 2010

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MAKE A STATEMENT

Thursday, 28 October 2010

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Thursday, 28 October 2010

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Thursday, 28 October 2010

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MAKE IT IMMERSIVE

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Thursday, 28 October 2010

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THINK GLOBAL

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Thursday, 28 October 2010

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nurture your community

Thursday, 28 October 2010

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1. understand the legalities

Thursday, 28 October 2010

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1. understand the legalities2. it’s not always about the £

Thursday, 28 October 2010

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1. understand the legalities2. it’s not always about the £

3. MAKE A take STATEMENT

Thursday, 28 October 2010

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1. understand the legalities2. it’s not always about the £

3. MAKE A take STATEMENT4. make it immersive

Thursday, 28 October 2010

Page 37: Brands on FIlm - M&C Saatchi Sport & Entertainment

1. understand the legalities2. it’s not always about the £

3. MAKE A take STATEMENT4. make it immersive

5. think global

Thursday, 28 October 2010

Page 38: Brands on FIlm - M&C Saatchi Sport & Entertainment

1. understand the legalities2. it’s not always about the £

3. MAKE A take STATEMENT4. make it immersive

5. think global6. nurture your community

Thursday, 28 October 2010

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Thursday, 28 October 2010

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7. speak to the right people!

[email protected]

Thursday, 28 October 2010

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Thank You

Thursday, 28 October 2010