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What are we looking for when we travel? Brandon Presser www.brandonpresser.com

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What are we looking for when we travel?

Brandon Presser

www.brandonpresser.com

Part 1 Writer’s workshop

Hotel 1

Hotel 2

Sensorial

Going beyond what you see...

Story

Going beyond what you sense…

...and focusing on the experience.

Part 2

Understanding experiential travel

Case Study: Fogo Island Inn

Story!

Authenticity → Serendipity

The quest for authenticity is the search for serendipity.