branding elements // logos - boston children's … elements // logos these logos are all...

9
BRANDING ELEMENTS // LOGOS These logos are all important branding elements and need to appear on all advertisements and announcements for this exhibit both in print and online. These logos can be found under BRANDING ELEMENTS // LOGOS. The credit line, “Created by Boston Children’s Museum in collaboration with Boston Symphony Orchestra.” must appear on every printed piece. created by Boston Childrens Museum in collaboration with Boston Symphony Orchestra MUSIC_logo.eps MUSIC_2color.eps MUSIC 1color.eps MUSIC_logo.eps created by Boston Childrens Museum in collaboration with Boston Symphony Orchestra MUSIC_2color.eps created by Boston Childrens Museum in collaboration with Boston Symphony Orchestra MUSIC 1color.eps created by Boston Childrens Museum in collaboration with Boston Symphony Orchestra created by Boston Childrens Museum in collaboration with Boston Symphony Orchestra created by Boston Childrens Museum in collaboration with Boston Symphony Orchestra

Upload: duongmien

Post on 28-Mar-2018

230 views

Category:

Documents


4 download

TRANSCRIPT

Page 1: BRANDING ELEMENTS // LOGOS - Boston Children's … ELEMENTS // LOGOS These logos are all important branding elements and need to appear on all advertisements and announcements for

BRANDING ELEMENTS // LOGOS

These logos are all important branding elements and need to appear on all advertisements

and announcements for this exhibit both in print and online. These logos can be found under

BRANDING ELEMENTS // LOGOS. The credit line, “Created by Boston Children’s Museum in

collaboration with Boston Symphony Orchestra.” must appear on every printed piece.

created by Boston Children’s Museum in collaboration with Boston Symphony Orchestra

MUSIC_logo.eps

MUSIC_2color.eps

MUSIC_1color.eps

MUSIC_logo.eps

created by Boston Children’s Museum in collaboration with Boston Symphony Orchestra

MUSIC_2color.eps

created by Boston Children’s Museum in collaboration with Boston Symphony Orchestra

MUSIC_1color.eps

created by Boston Children’s Museum in collaboration with Boston Symphony Orchestra

created by Boston Children’s Museum in collaboration with Boston Symphony Orchestra

created by Boston Children’s Museum in collaboration with Boston Symphony Orchestra

Page 2: BRANDING ELEMENTS // LOGOS - Boston Children's … ELEMENTS // LOGOS These logos are all important branding elements and need to appear on all advertisements and announcements for

The subtitle “Rhythm, Roots & Rhyme” can be omitted to communicate other messaging

(see samples). These example logos can be found under BRANDING ELEMENTS // LOGOS.

The credit line, “Created by Boston Children’s Museum in collaboration with Boston Sym-

phony Orchestra.” must appear on every printed piece.

BRANDING ELEMENTS // LOGOS

created by Boston Children’s Museum in collaboration with Boston Symphony Orchestra.

MUSIC_logoSE.eps

MUSIC_logoSNEAK.eps

created by Boston Children’s Museum in collaboration with Boston Symphony Orchestra

Page 3: BRANDING ELEMENTS // LOGOS - Boston Children's … ELEMENTS // LOGOS These logos are all important branding elements and need to appear on all advertisements and announcements for

The MAKING AMERICA’S MUSIC exhibit brand uses specifi c Pantone and Process colors:

PMS: 2748

BRANDING ELEMENTS // COLORS

PMS: 1805

PMS: 123

C: 100M: 76Y: Y: Y 0K: 18

C: 0M: 91Y: Y: Y 100K: 23

C: 0M: 30Y: Y: Y 94K: 0

Page 4: BRANDING ELEMENTS // LOGOS - Boston Children's … ELEMENTS // LOGOS These logos are all important branding elements and need to appear on all advertisements and announcements for

These graphics or “clip art” can be used to add another dimension to your design and com-

plete the brand of this exhibit. These can be found in BRANDING ELEMENTS // GRAPHICS.

BRANDING ELEMENTS // GRAPHICS

musicelements.eps

Page 5: BRANDING ELEMENTS // LOGOS - Boston Children's … ELEMENTS // LOGOS These logos are all important branding elements and need to appear on all advertisements and announcements for

BRANDING ELEMENTS // GRAPHICS

These graphics or “clip art” can be used to add another dimension to your design and com-

plete the brand of this exhibit. These can be found in BRANDING ELEMENTS // GRAPHICS.

music_arches.eps

music_archesS&S.eps

Page 6: BRANDING ELEMENTS // LOGOS - Boston Children's … ELEMENTS // LOGOS These logos are all important branding elements and need to appear on all advertisements and announcements for

BRANDING ELEMENTS // TYPOGRAPHY

The font used for this exhibit is the Univers Family. Tip for creating dynamic headlines that

pop off of vibrant backgrounds: In Adobe Illustrator, create your headline text. Put a thick

stroke around that text. Copy that text and paste it on top. Change the fi ll color and delete

the stroke. Align the top text with the bottom text to achieve the desired result. The fonts

and sample typography can be found in BRANDING ELEMENTS // TYPOGRAPHY.

UNIVERS - 55 Roman 30pt.ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()

sampleheading.eps

UNIVERS - 65 Bold 30pt.ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$%^&*()

NOW OPEN!NOW OPEN!

Page 7: BRANDING ELEMENTS // LOGOS - Boston Children's … ELEMENTS // LOGOS These logos are all important branding elements and need to appear on all advertisements and announcements for

BRANDING ELEMENTS // TEMPLATES

These ads/promos are working EPS documents. They are templates for creative promotion.

These ads/promos also show relationshops between logos/sponsors, photographs and other

branding elements and graphics. These samples can be foun under BRANDING ELEMENTS

// ADS/PROMOS.

created by Boston Children’s Museum in collaboration with Boston Symphony Orchestra.

YOUR LOGO HERE.

YOUR SPONSOR

HERE.

MORE SPONSORS

NOW OPEN!NOW OPEN!

musban1.eps

created by Boston Children’s Museum in collaboration with Boston Symphony Orchestra

THURSDAYJUNE 26, 20045:30-8pmYour MuseumMain Street, City

This exhibition is made possible, in part, by the generosity of

To RSVP or for more information, please contact

Your Museum

invite you and your family to the

SNEAK PREVIEW PARTY for

THURSDAY, JUNE 26, 2004SEE INSIDE for details & R.S.V.P. info!

KID PICTURE

HERE

YOURLOGOHERE

KID PICTURE

HERE

musicinviteCD.eps

created by Boston Children’s Museum in collaboration with Boston Symphony Orchestra

Sing, Dance, Jam & even Conduct!

Open daily 10 am - 5 pm,plus Fridays until 9 pmMain Street,downtown

South Station telephone #website

This exhibition is made possible, in part,

KIDPICTURE

HERE

KIDPICTURE

HERE

YOURMUSEUM!

YOURLOGOHERE

rackcard.eps

Page 8: BRANDING ELEMENTS // LOGOS - Boston Children's … ELEMENTS // LOGOS These logos are all important branding elements and need to appear on all advertisements and announcements for

BRANDING ELEMENTS // PHOTOGRAPHS

The children in these photos can be clipped out of their environment (see drumgirl.eps) or

seen in their environment (pictured here other). These photos (and others not pictured) can

be found under BRANDING ELEMENTS // Photos.

dumgirl.eps musicentrance.jpg

country1.jpg gym1b.jpg

jazz1b.jpg musicmuse.jpg

Page 9: BRANDING ELEMENTS // LOGOS - Boston Children's … ELEMENTS // LOGOS These logos are all important branding elements and need to appear on all advertisements and announcements for

BRANDING ELEMENTS // PHOTOGRAPHS

The children in these photos can be clipped out of their environment (see drumgirl.eps) or

seen in their environment (pictured here other). These photos (and others not pictured) can

be found under BRANDING ELEMENTS // Photos.

drum1b.jpg musfence1b.jpg

symphony1b.jpg