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Cannes Lions 2014 Awarded Campaigns in Category "Branded Content & Entertainment"

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Page 1: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns
Page 2: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

GOLD

Page 3: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: AmiaAgency: Ogilvy, Buenos Aires

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Argentina

Executive Creative Director: MaximilianoMaddalena, Javier MentastiCreative Director: Juan PabloCarrizo, Patricio ElfiCopywriter: Lucas Antunes, Federico DíazArt Director: Lucas Antunes, DanielCorreal, Federico Díaz, Tomás DuhaldeDirector: Ariel Winograd

Watch the videoAMIA BOOTH

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Page 4: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: VolkswagenAgency: BBDO, Sao Paulo

Industry: Automotive & ServicesMedia: Promotion & EventMarket: Brazil

Chief Creative Officer: Luiz SanchesCreative Director: André Kassu, MarcosMedeirosCopywriter: Marcelo Nogueira, MarceloPignatariArt Director: Marcelo Tolentino, BenjaminYung Jr.Director: Fernando Grostein De Andrade

Watch the videoKOMBI LAST WISHES

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Page 6: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: SamsungAgency: 72andSunny, Los Angeles

Industry: Electronics & Audio-VisualMedia: Promotion & EventMarket: United States

Executive Creative Director: JasonNorcross, Al Patton, Bryan RowlesCreative Director: Barton Corley, GalenGraham, Qian Qian

Watch the videoOSCARS SELFIE

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Page 8: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: HondaAgency: RPA, Los Angeles

Industry: Automotive & ServicesMedia: Promotion & EventMarket: United States

Chief Creative Officer: Joe BaratelliExecutive Creative Director: Jason SperlingCreative Director: Zachary RichterCopywriter: Brenna Humphreys, TylynneMcCauleyArt Director: Abraham Cortes, BryanEvans, Brian FarkasDirector: Mark Tripp

Watch the videoPROJECT DRIVE-IN

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Page 9: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: ChipotleAgency: Creative Artists Agency, Los Angeles

Industry: FoodMedia: CyberMarket: United StatesLanguage: English

Art Director: Joe BluhmDirector: Limbert Fabian, BrandonOldenburg

Watch the videoTHE SCARECROW

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Page 10: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

SILVER

Page 12: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: CornettoAgency: Mimofilm, London

Industry: Confectionery & SnacksMedia: Promotion & EventMarket: United Kingdom

Chief Creative Officer: David AlbertsDirector: Christian H. Clark, JamesCopeman, Raúl B Fernández, Lloyd LeeChoi, Jamie Muir, Mark Nunneley, FranTorres, Angela Trevino

Watch the videoCORNETTO CUPIDITY

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Page 13: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: Cancer CouncilAgency: JWT, Sydney

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Australia

Executive Creative Director: MarkHarricks, Simon LangleyCopywriter: Sylvianne Heim, Sinead RoartyArt Director: Alexandra AntoniouDirector: Daniel Askill, Lorin Askill, JoelPront

Watch the videoI TOUCH MYSELF

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Page 14: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: adidasAgency: TBWA, London

Industry: Culture, Recreation & SportMedia: Promotion & EventMarket: United Kingdom

Chief Creative Officer: Peter SouterExecutive Creative Director: AndréLaurentinoCreative Director: Nick Tidball, Steve TidballCopywriter: Steve TidballArt Director: Nick TidballPhotography: Adam HintonDirector: Walter Campbell

Watch the videoD ROSE JUMP STORE

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Page 15: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: 350 ActionAgency: Barton F. Graf 9000, New York

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: United States

Chief Creative Officer: Gerry GrafExecutive Creative Director: EricKallman, Brandon MugarCreative Director: Dave Canning, DanTreichelCopywriter: Dave CanningArt Director: Dan TreichelDirector: Ted Pauly

Watch the videoCLIMATE NAME CHANGE

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Page 16: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: IBMAgency: Ogilvy, New York

Industry: Professional & Public servicesMedia: Promotion & EventMarket: United States

Chief Creative Officer: Steve SimpsonExecutive Creative Director: Susan WestreCreative Director: Ryan Blank, AnneDavidson, Mike Hahn, Sam MazurDirector: Gloria Hall

Watch the videoIBM FRACTAL FEST

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Page 17: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: World Humanitarian DayAgency: Leo Burnett, New York

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: United States

Chief Creative Officer: Jay BenjaminExecutive Creative Director: KieranAntill, Michael Canning, DavidSkinner, Darren WrightCreative Director: Andy FergusonCopywriter: Lea Egan, DavidSkinner, Darren WrightArt Director: Kieran Antill, AndreGidoin, Marcus Johnston

Watch the video#THEWORLDNEEDSMORE

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Page 18: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: AllianzAgency: Ogilvy, Paris

Industry: Financial & Legal servicesMedia: Promotion & EventMarket: France

Chief Creative Officer: Chris GarbuttCreative Director: Baptiste Clinet, NicolasLautierCopywriter: Salomé Jestin, AndrewJolliffe, Charles Henry JoyautArt Director: Salomé Jestin, Charles HenryJoyaut

Watch the videoREAL LIFE

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Page 19: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: GRAACCAgency: Ogilvy, Sao Paulo

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Brazil

Executive Creative Director: PacoConde, Roberto FernandezCreative Director: Marcos Ribeiro, FabioSeidlCopywriter: Camila Kintzel, Carol SaraivaArt Director: Fabio Natan, Fernando Passos

Watch the videoBALD CARTOONS

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Page 20: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: HondaAgency: Dentsu, Tokyo

Industry: Automotive & ServicesMedia: TV & CinemaMarket: Japan

Creative Director: Kaoru SuganoCopywriter: Nadya Kirillova, SotaroYasumochiArt Director: Orai YuPhotography: Senzo UenoDirector: TACKOM, MunechikaInudo, Toshiyuki Nagashima, TaejiSawai, Kosai Sekine, Tadashi Tsushima

Watch the videoSound of Honda / Ayrton Senna 1989

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Page 21: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: States United To Prevent Gun ViolenceAgency: Grey, New York

Industry: Public interest & Non-profitMedia: Promotion & Event

Chief Creative Officer: Tor Myhren, PerPedersenExecutive Creative Director: RobLenois, Rob PerilloCreative Director: Jordan Buntain, TyronneSchafferDirector: Cameron Fertitta, Floyd Russ

Watch the videoUNLOAD YOUR 401K

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Page 23: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: Mimi FoundationAgency: Leo Burnett, Paris

Industry: Public interest & Non-profitMedia: Design & BrandingPublished: Nov., 2012Market: FranceLanguage: French

Executive Creative Director: XavierBeauregardCopywriter: Stéphane GaubertArt Director: Stephanie ThomassonPhotography: Vincent DixonDirector: Coban Beutelstetter

Watch the videoIF ONLY FOR A SECOND

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Page 24: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: Musée de la Grande GuerreAgency: DDB, Paris

Industry: Culture, Recreation & SportMedia: CyberMarket: France

Executive Creative Director: AlexandreHervéCopywriter: Jean-François BouchetArt Director: Emmanuel Courteau, AliceLabau

Watch the videoFACEBOOK 1914

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Page 25: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: Nashville Convention and VisitorsCorporationAgency: VML, Inc., Kansas City

Industry: Transport & TourismMedia: Promotion & EventMarket: United States

Chief Creative Officer: Debbi VandevenExecutive Creative Director: John GodseyCreative Director: Ryan SimonetPhotography: Lyndon WadeDirector: Zach Merck

Watch the videoFOR THE LOVE OF MUSIC

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Page 26: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: AT&TAgency: BBDO, New York

Industry: Professional & Public servicesMedia: Promotion & EventMarket: United States

Chief Creative Officer: David LubarsExecutive Creative Director: ErikFahrenkopf, Lp TremblayCreative Director: Peter Albores, HunterFineCopywriter: Peter AlboresArt Director: Hunter FineDirector: Werner Herzog

Watch the videoFROM ONE SECOND TO THE NEXT

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Page 27: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: BNP ParibasAgency: Sid Lee, Paris

Industry: Financial & Legal servicesMedia: TV & CinemaMarket: France

Executive Creative Director: SylvainThiracheCopywriter: Landa, Celine Mornet, ClementMornetArt Director: Stéphane SoussanPhotography: Greg White

Watch the video40 years BNP Paribas - Roland Garros /We were there

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Page 28: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: SamsungAgency: 72andSunny, Los Angeles

Industry: Electronics & Audio-VisualMedia: Promotion & EventMarket: United States

Executive Creative Director: Jason NorcrossCreative Director: Jay Kamath, PeterNovoselDirector: Mark Romanek

Watch the videoTHE NEXT BIG THING IS HERE WITHSAMSUNG + JAY Z

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Page 29: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

BRONZE

Page 30: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: Inakadate VillageAgency: Hakuhodo, Tokyo

Industry: Transport & TourismMedia: Promotion & EventMarket: Japan

Executive Creative Director: KazuhiroSuda, Airo TakanohashiCreative Director: Takahiro EguchiCopywriter: Kei Nakamura, Masako ShimizuArt Director: Keita Kojima

Watch the videoRICE-CODE

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Page 31: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: FiatAgency: Leo Burnett, Sao Paulo

Industry: Automotive & ServicesMedia: Promotion & EventMarket: Brazil

Chief Creative Officer: Marcelo ReisCreative Director: Joáo CaetanoBrasil, Alexandre PaganoCopywriter: Juliana Bartorilla, Adriano MatosArt Director: Murilo MeloDirector: Butchers, JulianaBartorilla, Adriano Matos, MuriloMelo, Marcelo Presotto

Watch the videoSTREET TALES

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Page 32: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: GRAACCAgency: Ogilvy, Sao Paulo

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Brazil

Executive Creative Director: PacoConde, Roberto FernandezCreative Director: Marcos Ribeiro, FabioSeidlCopywriter: Camila Kintzel, Carol SaraivaArt Director: Fabio Natan, Fernando Passos

Watch the videoBALD CARTOONS

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Page 34: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: Sainsbury'sAgency: BBDO

Industry: Retail & DistributionMedia: Promotion & EventLanguage: English

Executive Creative Director: Paul BrazierCreative Director: Mike Durban, Tony StrongCopywriter: Michael Jones, Adam WhitakerArt Director: Michael Jones, Adam WhitakerDirector: Kevin Macdonald

Watch the videoCHRISTMAS IN A DAY FILM

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Page 35: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: Axe/LynxAgency: BBH, London

Industry: Beauty & HealthMedia: Promotion & EventMarket: United Kingdom

Executive Creative Director: David KolbuszCopywriter: Wesley HawesArt Director: Gary McCreadie

Watch the videoGENERATION ASTRONAUT

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Page 36: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: Guy CottenAgency: BBDO, Boulogne-Billancourt

Industry: Culture, Recreation & SportMedia: Promotion & EventMarket: France

Executive Creative Director: MatthieuElkaïm, Olivier Lefebvre, Benjamin MarchalCreative Director: Eric PierreCopywriter: Charles Dessaux, EmileMartin, Cécile PimontArt Director: Charles Dessaux, Emile MartinDirector: Ben Strebel

Watch the videoA TRIP OUT TO SEA

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Page 37: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: ChipotleAgency: PIRO, New York

Industry: FoodMedia: Promotion & EventMarket: United States

Copywriter: Mark Crumpacker, MikeDieffenbach, Jeremy Pikser, TimPiper, Daniel M. RosenbergDirector: Tim Piper

Watch the videoFARMED AND DANGEROUS FICTIONENTRY

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Page 39: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: ExpediaAgency: Ogilvy, London

Industry: Transport & TourismMedia: Promotion & EventMarket: United Kingdom

Chief Creative Officer: Gerry HumanExecutive Creative Director: Gerry HumanCreative Director: Ivan PolsCopywriter: Simon Lotze, Jon MorganArt Director: Miguel Nunes, Mike Watson

Watch the videoTRAVEL YOUR TWEET INTERESTING

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Page 40: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: States United To Prevent Gun ViolenceAgency: Grey, New York

Industry: Public interest & Non-profitMedia: Promotion & Event

Chief Creative Officer: Tor Myhren, PerPedersenExecutive Creative Director: RobLenois, Rob PerilloCreative Director: Jordan Buntain, TyronneSchafferDirector: Cameron Fertitta, Floyd Russ

Watch the videoUNLOAD YOUR 401K

Click for full credits Click for all Cannes Lions winners

Page 42: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: NescaféAgency: Publicis, Paris

Industry: Non-alcoholic drinksMedia: Promotion & EventMarket: France

Chief Creative Officer: Olivier AltmannCreative Director: Fabrice Delacourt, OlivierDesmettreCopywriter: Martin RocaboyArt Director: Cédric Auzannet

Watch the videoFACE TO FRIENDS

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Page 43: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: SmartLife FoundationAgency: Fortune Promoseven (FP7), Dubai

Industry: Public interest & Non-profitMedia: Promotion & EventPublished: Dec., 2013Language: English

Executive Creative Director: Paul BanhamCreative Director: Nayaab Rais, JosephineYounesCopywriter: Paul Banham, NayaabRais, Tahaab Rais, Josephine YounesArt Director: Paul Banham, NayaabRais, Josephine YounesDirector: Arun Kumar Krishnan

Watch the videoBuilding dreams

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Page 44: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: Procter & Gamble (P&G)Agency: Wieden+Kennedy, Portland

Industry: House, Garden & PetsMedia: Promotion & EventMarket: United States

Executive Creative Director: SusanHoffman, Joe StaplesCreative Director: Kevin JonesCopywriter: Sally DesipioDirector: Jen Lane, Dan Partland

Watch the videoHOW TO RAISE AN OLYMPIAN

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Page 45: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: UnileverAgency: Lowe, Mumbai

Industry: House, Garden & PetsMedia: Promotion & EventMarket: India

Executive Creative Director: AnaheetaGoenka, Chacho PueblaCreative Director: Francisco Cassis, AnkushPande, Rajesh Sutar, Meenu Tiwari

Watch the videoTHE KAN KHAJURA STATION

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Page 46: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: CNAAgency: DraftFCB, Sao Paulo

Industry: EducationMedia: CyberMarket: Brazil

Executive Creative Director: MaxGeraldo, Joanna MonteiroCopywriter: Mauricio Bina, ViniciusFernandesArt Director: Daniel Gonçalves, BrunoMazzoti

Watch the videoSPEAKING EXCHANGE

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Page 47: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: FordAgency: Ogilvy, Paris

Industry: Automotive & ServicesMedia: Promotion & EventMarket: France

Chief Creative Officer: Chris GarbuttCreative Director: Baptiste Clinet, NicolasLautierCopywriter: Charles Henry JoyautArt Director: Salomé JestinDirector: Jean François Julian

Watch the videoFORD ON THE ROAD AGAIN

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Page 49: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: LogitechAgency: GreenLight Media & Marketing, LosAngeles

Industry: Electronics & Audio-VisualMedia: Promotion & EventMarket: United States

Executive Creative Director: Nick DavidgeCopywriter: Sara Shelton, Marc SingerArt Director: Jamie Kiersted

Watch the videoTHE SOCIAL MUSIC EXPERIMENT

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Page 50: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: XboxAgency: Y&R, Bogota

Industry: Toys & GamesMedia: TV & CinemaPublished: Sep., 2013Market: ColombiaLanguage: English

Chief Creative Officer: Mauricio RochaExecutive Creative Director: JuanAlvarado, Tito ChamorroCreative Director: Julián AndrésNúñez, Juan Carlos Sosa, DiegoSuarez, Ricardo Uribe, Germán ZúñigaCopywriter: Sebastián Cuevas, AndrésLuque, Juan Pablo Maldonado, JorgeEliecer Pinto, Jairo RubianoArt Director: Irene Cruz, Juan SebastiánPortilla, Juan Manuel Prieto

FIFA 14 now has the colombian

Watch the videoFIFA 14

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Page 51: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: GuinnessAgency: BBDO, London

Industry: Alcoholic drinksMedia: Promotion & EventMarket: United Kingdom

Executive Creative Director: Paul BrazierCreative Director: Dave BuchananCopywriter: Nicholas HulleyArt Director: Nadja LossgottDirector: Hector Mediavilla

Watch the videoSAPEURS DOCUMENTARY

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Page 55: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: Nashville Convention and VisitorsCorporationAgency: VML, Inc., Kansas City

Industry: Transport & TourismMedia: Promotion & EventMarket: United States

Chief Creative Officer: Debbi VandevenExecutive Creative Director: John GodseyCreative Director: Ryan SimonetPhotography: Lyndon WadeDirector: Zach Merck

Watch the videoFOR THE LOVE OF MUSIC

Click for full credits Click for all Cannes Lions winners

Page 56: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: TramontinaAgency: JWT, Sao Paulo

Industry: FoodMedia: Promotion & EventMarket: Brazil

Chief Creative Officer: Ricardo JohnCreative Director: Erick Rosa, DiegoWortmannCopywriter: Fernando Duarte, SleymanKhodor, Patrick Matzenbacher, LucasTristãoArt Director: Lucas ReisPhotography: Regis Fernandez

Watch the videoTHE BARBECUE BIBLE

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Page 57: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: SkypeAgency: Pereira & O'Dell, San Francisco

Industry: Internet sites & ServicesMedia: TV & CinemaMarket: United States

Chief Creative Officer: PJ PereiraExecutive Creative Director: JaimeRobinsonCreative Director: Jonathan WoytekCopywriter: Katie Brinkworth, Chris RyanArt Director: Brett Beaty, Arnau Bosch, TimDelgerDirector: Nat Johnson, Gregory Mitnick

Watch the videoThe Born Friends Family Portrait

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Page 58: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: UnileverAgency: David, Buenos Aires

Industry: House, Garden & PetsMedia: Promotion & EventMarket: Argentina

Executive Creative Director: JoaquínCubría, Ignacio FerioliCreative Director: Ramiro RodríguezGamallo, Matias LafallaDirector: Errol Morris

Watch the videoWHY BRING A CHILD INTO THISWORLD?

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Page 59: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: ToshibaAgency: Pereira & O'Dell, San Francisco

Industry: Electronics & Audio-VisualMedia: CyberMarket: United States

Chief Creative Officer: Andrew O'dell, PJPereiraExecutive Creative Director: JaimeRobinsonCreative Director: Jason ApaliskiCopywriter: Ross Cavin, Neil RamananArt Director: Chris Adams, Brett BeatyDirector: Josh Gordon, Will Speck

Watch the videoTHE POWER INSIDE

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Page 60: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: Casa De La AmistadAgency: Ogilvy, Mexico City

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Mexico

Creative Director: David Sánchez ZacaríasCopywriter: Osiel Díaz, Luis AlbertoGuerra, Manuel Vega, David SánchezZacaríasArt Director: Edson Gonzalez, Luis AlbertoGuerraDirector: Hernán Almar

Watch the videoTHE HAIR FEST

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Page 61: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: Iraq Veterans Against The War (IVAW)Agency: THE CYRANOS McCANNWORLDGROUP EUROPE, Barcelona

Industry: Public interest & Non-profitMedia: Promotion & EventMarket: Spain

Executive Creative Director: PabloColonneseCreative Director: Joaquin Espagnol, DavidFernández, Jon LavínCopywriter: Jaume RufachArt Director: Eduard Cubel

Watch the videoVIDEO GAME VETERANS

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Page 62: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns

Brand: BNP ParibasAgency: Sid Lee, Paris

Industry: Financial & Legal servicesMedia: TV & CinemaMarket: France

Executive Creative Director: SylvainThiracheCopywriter: Landa, Celine Mornet, ClementMornetArt Director: Stéphane SoussanPhotography: Greg White

Watch the video40 years BNP Paribas - Roland Garros /We were there

Click for full credits Click for all Cannes Lions winners

Page 63: Branded Content & Entertainment - Cannes Lions 2014 Awarded Campaigns