brand storytelling infographic 2015

Download Brand Storytelling Infographic 2015

Post on 04-Aug-2015




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1. 0 POWER . BRAND STORYTELLING-- 2015 -EIGHT OUT OF TEN PEOPLE WANT BRANDS TO TELL STORIES BUT 85% CAN'T REMEMBER A GOOD ONEMost UK adults couldn't give an example of aN O memorable storytold by a brand. 85% $8/N Can you give an example of a u memorable story told by a brand? I x)The vast majority of UK adults think it's a good idea for brands to tell stories as part of their marketing and customer communications.i Age :RememberGroupCan't remember WHAT PEOPLE MOST WANT TO SEE AND HEAR ARE STORIES ABOUT REGULAR PEOPLEWhich options do you think would make the best story from a brand? The story of the brand's customers -38%The story of celebritiesThe story of the brand's employees 19% - 10%The story of the brand's CEO/ Founder36% 64% What genre do you think makes for a great brand story? 57% 52% 43% 37% 28% 27% 26% 27% 14% 13% 14% 23% 15% 17% 13% 11% 12% 12% 11% 12% I 5% ' 4% I 6% l 8% I 8% 5+18-24 25-34 35-44 45-54 5-Humorous I Inspirational Dramatic I Informative SurprisingCUSTOMER ADVOCACY SHOULD BE AT THE CORE OF ALL CONTENT MARKETING AND STORYTELLING CAMPAIGNS As for what people are likely to do if they really love a brand story,55% are more likely to buy the product in the future,a third (44%) will share the story and 15% will buy the product immediately. vs 'Isf Consider buying in the future-55%Like the brand's Facebook page-45%Share it 44%Follow the brand on social mediaBuy the brand immediately2 15%If you really love a story from a brand,what are you likely to do? The most preferred channels generally for consumers to receive brand stories is owned media - websites,blogs and emails. IF PEOPLE THINK YOUR BRAND I TELLS GREAT,MEMORABLE STORIES,I .THEY'RE MORE LIKELY TO BUY FROM YOU . spoke with more than 2,000 UK adults. The Brand Storytelling Report 2015 aimed to identify consumer feeling towards 0 brand stories on digital channels.The survey was conducted in May 2015 and0Source:Headstream,content marketing specialists www. headstream. com @Headstream