brand relations presentation

intelligent marketing + product developmentBRAND RELATIONS

Welcome to the home of the brand specialists.

With 30 years of knowledge and experience in marketing and branding spanning three continents, we can make a real difference to your brand. We offer a bespoke service to perfectly suit your needs and objectives: providing brand development, production and manufacturing as well as B2B multi-channel campaigns and brand management. What makes us different to

other agencies is our combination of industry knowledge and extensive contacts with marketing, branding and production expertise – all under one roof.

OUR SERVICES

ABOUT BRAND DEVELOPMENT PRODUCT DEVELOPMENT MARKET LAUNCH CASE STUDIES CONTACT

We develop, plan, execute and evaluate multi-channel

B2B marketing campaigns to reach key decision makers and

build awareness through online and offline mediums.

From recipe development and packaging and label design to

packaging production and development, a cohesive

product and brand is essential for success.

A brand is one of the most valuable fixed assets of a business, and it must be

carefully crafted to ensure it properly represents your

business values.

BRAND DEVELOPMENT PRODUCT DEVELOPMENT MARKET LAUNCH


1. Your brand is your most valuable asset.


Our involvement, extensive knowledge and contacts ensure we can create a marketable product with a long lifecycle and a strong brand salience. Our branding strategy is totally integrated to ensure the packaging, brand story and marketing materials are consistent

and complimentary to each other.

BRAND DEVELOPMENT+ MARKET RESEARCH In order to develop a successful brand and commercially viable product, it is necessary to fully understand the

market place and its strengths, weaknesses and potential opportunities. Brand Relations conduct an extensive

market research report which is used to correctly position your product. + BRAND IDENTITY

From the logo and name to imagery and brand story and everything in between, developing a consistent, coherent

and strong brand identity is crucial to developing a commercially viable product that resonates with the intended

customer base. + COMMUNICATION STRATEGY Outlining how to communicate to businesses and consumers alike, we ensure that messaging is consistent

throughout and your key messages and values are always present. + BRAND STRATEGY

Identifying and understanding product positioning, pricing and retail strategy is an essential part of developing a

brand. We create and develop a brand in line with key market opportunities, competitors in the existing space and

unique selling points to allow for optimum launch capabilities.


2. What makes a great product?

We know what works. We have product development expertise in myriad food and beverage sectors, and we always endeavour to source the most reliable manufacturers, flavour houses, label producers and co-packers. Our contacts and partnerships span the

UK and Europe, providing us with favourable rates and lower minimum order runs. Devising a cost analysis of various methods of production, bottle options and minimum

runs, we can identify the most cost effective and efficient methods.


PRODUCT DEVELOPMENT

+ RECIPE DEVELOPMENT Undertaking research into ingredient and product trends, we can identify key components to ensure your product will excel in the market place. Working with flavour houses around the UK, we wont stop until we’ve developed a recipe that is spot on, while taking into consideration ingredient costs, shelf-life and production methods. + LABELING DESIGN + PRODUCTION An eye-catching label that is consistent with your brand message and story is crucial to getting a product off the ground in the market launch phase. We take into consideration your existing branding alongside consumer trends and demands to create a unique design that appeals to buyers and your target consumers alike. + PACKAGING DESIGN + PRODUCTION Our in-house design team have been creating branded packaging solutions for over 20 years. When identifying, sourcing and designing the packaging and POS, we take into consideration all variables from volume, scalability and price through to regulations and compliance. + SOURCE + IDENTIFY CO-PACKERS During our 20 years in the industry, we have developed working relationships with some of the finest and most reliable manufacturers in the worlds. Whatever your production needs, we have trusted partners in filling services, packaging suppliers, labeling solutions and other logistic and production services.


3. No one can launch your product quite like us.

We develop, plan, execute and evaluate multi-channel B2B marketing campaigns to reach key decision makers and build awareness through online and offline mediums. Our dynamic team

places your product in the hand of your target market through our bespoke distribution strategy. We move quickly, putting your brand in front of every possible buyer in the UK while setting up

sustainable distribution channels to ensure continued success and growth.


MARKET LAUNCH+ B2B CAMPAIGN DEVELOPMENT Developing a multi-channel campaign covering online and offline, we create and execute a bespoke campaign targeted towards key areas of the market to create awareness among key decision makers within these sectors, resulting in listings, sales and a significant increase in the credibility of your brand.

+ RETAIL + DISTRIBUTION

Our black book of tried and trusted partners across all sectors can help you grow affordably and accelerate your business into a market-leading position. Utilising our knowledge of and contacts within (over 50,000 on our database) the UK supply chain, we target wholesalers and customers alike to ensure a targeted and fast uptake, from major retailers and food chains to wholesalers, health stores, gyms, universities and corporate catering. + BRAND MANAGEMENT You will be appointed a team comprising of an account director, account manager, account executive and a designer to work on your brand. Liaising day to day with your account manager, you will be kept up to date on developments, with weekly and monthly reporting to allow you to identify and analyse results. + MARKETING COMMUNICATIONS Following on from your brand communication strategy, we create and deliver key marketing communications through heavily tracked and analysed email marketing campaigns to POS development, event sponsorships, exhibitions and competitively quote for design work from brochures to website development and social media content – all the while ensuring that messaging is consistent.



supermarketsfoodservice

wholesalersbar groupseducation

contract cateringdistributors

convenience nightclubs delicatessens universities

hotel groups health stores

corporate catering cafés and coffee shops restaurant chainscash & carries international

Case Studies

Since starting in 2008 we’ve worked on 82 brands with varying degrees of involvement, effort, blood, sweat and tears. Check out our website here to see more of the brands

we’ve worked with.


http://www.brandrelations.co.uk


+ PACKAGING AND LABEL DESIGN + BRAND DEVELOPMENT + BRAND MANAGEMENT + B2B MARKET LAUNCH CAMPAIGN + DISTRIBUTION AND LISTINGS

From complete brand development through to market launch, we completely designed The Skinny Bakery brand and landed them further listings in the likes of Whole Foods and Selfridges and (to name a couple) within weeks of receiving stock. A project that is still developing and growing , we foresee big things for this category, with The Skinny Bakery at the forefront.


WE ALSO DEVELOPED: BANNERS, TRAY WRAPS, POSTERS, CATALOGUE ADVERTS AND BUSINESS CARDS

WE ARE ABLE TO DO INITIAL D E S I G N S R I G H T D O W N T O CREATING THE FINAL TEMPLATE, READY FOR THE PRINTERS


IBIZA ICELABELS CAN BE

CREATED AND THEN ADJUSTED FOR

DIFFERENT PACKAGING FORMATS.

IBIZA ICE SPARKLING WINE COCKTAIL

AVAILABLE IN BOTH CAN AND ALUMINIUM

BOTTLES ARE NOW SELLING WORLDWIDE

+ PACKAGING, TRAY AND LABEL DESIGN + BRAND DEVELOPMENT + BRAND MANAGEMENT + B2B MARKET LAUNCH CAMPAIGN + DISTRIBUTION AND LISTINGS


PRESSD COFFEEPress’d Coffee was completely branded by Brand Relations too and helped them get listings in the likes of Whole Foods, Ocado, As Nature Intended, Partridges and Fenwicks (to name a few) within weeks of

receiving tock in the UK.

+ PACKAGING, POS AND LABEL DESIGN + BRAND DEVELOPMENT + BRAND MANAGEMENT + B2B MARKET LAUNCH CAMPAIGN + DISTRIBUTION AND LISTINGS Here’s a example

of the POS we Designed and

made ready-to- Print templates for.


From complete brand development in line with their existing brand values and creation of a brand bible to recipe advice, manufacturing, label design and co-packing – we provided a full service for Chosan and will be taking it to market once fully manufactured.

+ BOTTLE AND LABEL DESIGN + BRAND DEVELOPMENT + BRAND BIBLE + OVERSEEING PRODUCTION + SOURCING CO-PACKERS + RECIPE ADVICE

CHOSAN. BY NATURE.


THE FIRST STEP WAS TO BUILD THE BRAND. IN OUR COMPREHENSIVE BRAND BIBLE, WE DEFINED THE CONSUMER, THE TONE OF VOICE, THE PERSONALITY, KEY MESSAGING, CORE VALUES, COMPETITOR ANALYSIS, RETAIL STRATEGY, PRODUCT POSITIONING AND MANY OTHER KEY ASPECTS OF THE BRAND.


Some of the other products we have branded so far…


Coldpress came to us with a fully developed brand but without any listings, wholesalers or contacts in the UK market. Working with them for almost three years, we have successfully built up the Coldpress brand nationwide through a number of distribution channels including supermarkets, cafes, key retailers, health wholesalers, foodservice and corporate catering as well as internationally.

COLDPRESS JUICE

+ INTERNATIONAL SUPPORT

+ BRAND MANAGEMENT

+ SIGNIFICANT LISTINGS + DISTRIBUTION

+ SOCIAL MEDIA AND TRADE PR

+ SAMPLINGS

+ EXHIBITIONS

“Brand Relat ions are great to work wi th - knowledgeable, proactive and very user friendly. They created a massive brand awareness for Wenlock Spring within the multiple licensed retailers, national and regional food and drinks wholesalers, education sector and generated worth-while export leads. They have an in-depth understanding of what works for brands and are always available to give help and advice. Brand Relations were a key component of our marketing mix.

Margaret Johnson | Wenlock Spring

“We worked with Brand Relations for nearly 3 years – their knowledge and extensive contacts in the UK market are exceptional. Their contacts cross various markets from high street retail to convenience, cash & carry, food service & licensed wholesale. During this time they have introduced several new contacts and business leads to Mulrines and I would highly recommend them to any new brands wanting to enter the UK market.”

John Bonner | Mulrines

“Brand Relations were with us right from inception, helping us with ideas and contacts to develop the brand. I wouldn't hesitate to recommend any new drink brands to work with Brand Relations.”

Andrew Jennings | Berry White

“Brand Relations was a great early stage investment for Coldpress, having arrived from Australia, the UK was a totally new market. Brand Relations helped us quickly understand the market and introduced us to some excellent new accounts.”

Andrew Gibb | Coldpress Juices


BRAND RELATIONS26-28 Hammersmith Grove

London, W6 7HA +44 (0) 208 222 8829

[email protected]
