#AWBU 2014 September 7, 2014

Brand Partnerships: Win-Wins for Everyone

Brands want Brands

What do brands want?

So what is branding?

It’s what makes your product stand out from

other products.

In this case, how is your blog different from other

blogs?

Authenticity. We want the real deal.

Use the product in your own way.

Success!

#Winning

Product Reviews

Giveaways

Social Media Interaction

Brand Ambassador

Common Scenarios

Blog Category: Home Organization, Cleaning, Decorating, Budget

Blog Author (You): You are a married woman with three elementary school aged kids.

Partnership Scenario 1

Blog Readership/Reader engagement

Blog Stats/Social Media Footprint

Blog niche/persona

Similar values/missions

“Real” reviews

What Brands Look for in Bloggers

Home Depot

Chobani Greek Yogurt

Darby Smart Craft Boxes for Kids: 100 fall craft ideas for boys and girls, from games to jewelry to a totally cute DIY doll sleeping bag. Fantastic way to pass a rainy Saturday.

Partnership Scenario 2

What if nobody is contacting you?

Brands want brands

The right partnership truly is a win-win

Bring ideas to the table for your brand partner

Create and update your media kit

Consider joining a network

!

Recap

Thank you! !