Eco-friendly suv

INtroduction

Name: ZEMEZeme, also referred to as Zemes-mãte, was a Slavic and Latvian goddess of the earth, identical to Lithuanian Žemyna. The name means ‘Spirit of the Earth’.

tagline and Logo

NATURALLY , THE BEST….

tagline and Logo

• The Tagline is directed towards Darwin’s Law of Natural Selection

• Survival of the Fittest• The tagline also

conveys the idea of choosing the best that there can be

• The Eagle is chosen as it symbolizes Power, Adventure and Grandeur

• Also, the Eagle is considered to be at the top of the food chain, symbolizing Supremacy

maslow's hierarchy

Positioned on:Self-Actualization

Positioning by w’s

WHO• Upper Middle class and above

WHAT FOR• Eco-Friendly SUV• A total SUV experience in a

nature friendly way

Brand identity

• The Brand Identity type is RUGGED

• This is supported by the Logo, as an Eagle personifies Toughness and Adventure

• The tagline also talks about how Nature chooses the fittest and toughest to survive

• Ruggedness also helps in portraying the SUV as a SUV and not some weaker product in its category

Brand ambassador• Rahul Bose is an Indian Actor, Social Activist and amateur Rugby Union player

•He personifies Sincerity, Adventure and Youthcentric

Brand essence

Our brand essence is that of an

highly eco-friendly

brand that strives to push the

boundaries of existing experience

s

BRAND ESSENCE

Brand extension (line)

HYBRID VERSIONS IN PETROL,DIESEL AND ALSO ENCOMPASSING TECHNOLOGIES LIKE SOLAR PANELS ON WINDOWS

Brand extension (range)

SYMBOLISES RUGGEDNESS AND ADVENTURE

Brand extension (category)

WATCHES THAT ARE BEST IN CLASS IN TERMS OF MAKE AND RUGGEDNESS