brand identity: eastern sky hookah

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Brand identity for Eastern Sky Hookah Lounge.By James Bolduc

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Page 1: Brand Identity: Eastern Sky Hookah

وسهال اهال

Page 2: Brand Identity: Eastern Sky Hookah
Page 3: Brand Identity: Eastern Sky Hookah

Brand Name

The name Eastern Sky was chosen that captures the essence of of the magnificent natural beautiful scenery of the Eastern Sky Sunset, and what

falls beneath. Under the Eastern Sky lies passion, friendship, and social gathering of a cultural tradition of sharing a hookah pipe, sharing the joys of

life in the most beautiful relaxed environment.

Background

Page 4: Brand Identity: Eastern Sky Hookah

Brand Name (cont.)

Strengths of the name Eastern Sky, create a wonderful image in the mind, of a nice glowing orange sunset in the Middle East, that is surrounding by the

natures beauty at best. relating also to the imagery of silhouettes of Pyramids, exotic trees, amazing architect designed buildings, Capturing the

scenery of a tradition of the home of the hookah pipe origin.

Strengths

Page 5: Brand Identity: Eastern Sky Hookah

Brand Name (cont.)

Eastern Sky, (Doing Business As) Eastern Sky Hookah Lounge LLC, is protectable as outlined on USPTO.gov as a generic trademark name as well

as the formation of the Limited Liability Corporation. Personal domains, social media sites, and YouTube channels are also available and have been

secured as EasternSkyHookah.

Protection

Page 6: Brand Identity: Eastern Sky Hookah

Logo

This graphical/combination logo, is silhouette of a double hose hookah, the text is a custom Middle Eastern font of the brand name through the center of the hookah The hookah is a two hose hookah symbolizing, sharing which reflects our unique brand of socializing, and bringing people closer together. The sky lights mock up symbolize hour LED Hookah bases, also reflecting an

attraction of sun setting rays shining through the Eastern Sky

Background

Smoke, Savor, Socialize

Page 7: Brand Identity: Eastern Sky Hookah

LogoCont.

The laws of color of This graphical/combination logo, is a black silhouette. We chose black to symbolize more of night life attraction. The white Arab

Dances Font was chosen to show the authenticity, with an orange out line to highlight and luminate the name. The orange outline was also chosen, to

compliment the indoor environment, and all promotional marketing designs.

Laws

Smoke, Savor, Socialize

Page 8: Brand Identity: Eastern Sky Hookah

Logo

Paymons Hookah Lounge (main competitors Logo) is a simple image of a hookah with a PS stamp or ink effect, with custom font. This was a great

simplistic logo, that was direct to the point of what it was. What I didn’t like was it didn’t mention the name (Paymon’s), Hookah Lounge could be

anything, to me it didn’t represent the name as well as it could of. I think it would have been cool if the hose wrapped around the font, instead of being

behind it.

Competitors

Page 9: Brand Identity: Eastern Sky Hookah

Corporate Culture

Our authenticity breathes a new life into socialization

Authentic hookahs and rich shisha blends accommodating a genuine middle eastern atmosphere

Vision

Page 10: Brand Identity: Eastern Sky Hookah

Corporate CultureCont.

For consumers who value socializing and relaxation, Eastern Sky provides an enticing night life scene in a calming atmosphere.

Authentic hookahs and rich shisha blends accommodating a genuine middle eastern atmosphere

Values

Page 11: Brand Identity: Eastern Sky Hookah

MANTRA

By authentic, not only do we mean unique, we also derive from the cultural traditions that hookah derives from. Quality is just as important to us, by

offering the highest quality products, service, and environment. Experience, we take pride in offering and elegant experience of a tradition that dates

back to the 15th century, that is memorable and exciting.

Authentic Quality Experience

A mantra was used in place of the mission statement

Page 12: Brand Identity: Eastern Sky Hookah

Tagline

Smoke, Savor, Socialize

Background/Effectivness

What makes this such an effective imperative tagline: It’s made from three action getting verbs that command positive action, it’s short, direct, and

delivers a clear message of the our values, and what customers can expect at Eastern Sky.

Page 13: Brand Identity: Eastern Sky Hookah

TaglineCont.

"Best Of Las Vegas" 16 Times. "Best Of Las Vegas" 21 Times

Competitors

Paymon’s Hookah Lounge Tag line is “Best of Las Vegas 16 times. “Best of Las Vegas 21 Times”

They chose to use a superlative tagline that shows their positioning in the industry from awards they have received, it also show that have continued

to win awards over the years.

Page 14: Brand Identity: Eastern Sky Hookah