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brandidentitybreakthrough.com GREGORY V. DIEHL

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Page 1: Brand identity breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

brandidentitybreakthrough.com

GREGORY V. DIEHL

Page 2: Brand identity breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

For some people, talking about what they do is far more difficult than actually doing it. The burden falls on

entrepreneurs to really analyze the value propositions of their business, specifically embodied in each of the products and services they offer. No two people ever

evaluate things in exactly the same way.

brandidentitybreakthrough.com

GREGORY V. DIEHLAUTHOR, BRAND IDENTITY BREAKTHROUGH

Page 3: Brand identity breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

Throughout history, the best minds with the most valuable inventions have failed because they could not get others to see the worth of their work. You can learn to look at your own company the way that an outsider

with no previous exposure does.

brandidentitybreakthrough.com

GREGORY V. DIEHLAUTHOR, BRAND IDENTITY BREAKTHROUGH

Page 4: Brand identity breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

brandidentitybreakthrough.com

Page 5: Brand identity breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

Whether you lead a growing company, or are just starting a business, Brand Identity Breakthroughwill give you a smarter way to think about new product development and business model generation.

brandidentitybreakthrough.com

Page 6: Brand identity breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

brandidentitybreakthrough.com

Page 7: Brand identity breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

To you, the appeal of your product or service is obvious. But your audience doesn’t share your feelings. Why don’t other people understand your message? Talking about what you do can be is more difficult than actually doing it, especially if nobody taught you how to focus on the most pressing concerns of your audience. Brand Identity Breakthrough will give you the skills to talk about your idea in the most compelling way possible.

brandidentitybreakthrough.com

BRAND IDENTITY BREAKTHROUGH IS FOR…

Learning to tell their story.

Page 8: Brand identity breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

Where do you turn when your startup’s former strategies stop working? If you don’t know why your customers like working with you, you won’t know how to optimize your approach. You won’t know which actions are moving you closer to or further away from your goals. Brand Identity Breakthrough will teach you how to identify what makes your business valuable in the eyes of your audience, and turn it into the consistent focal point of all your outreach.

brandidentitybreakthrough.com

BRAND IDENTITY BREAKTHROUGH IS FOR…

Who need a fresh new message.

Page 9: Brand identity breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

Bigger goals require your company to embrace a change in marketing focus. Maybe you’ve reached a point where your original messaging strategy cannot take you any further. It’s time to move goal posts, and expand horizons. Is there a new vertical you could easily break into if you knew how to reframe your value propositions or personality? Brand Identity Breakthrough will teach you how to present your company in line with your higher ambitions.

brandidentitybreakthrough.com

BRAND IDENTITY BREAKTHROUGH IS FOR…

Looking to rebrand.

Page 12: Brand identity breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

brandidentitybreakthrough.com

Module 1: Why Identity MattersModule 2: Creating Your Brand IdentityModule 3: Telling Your Story to the World

Page 13: Brand identity breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

Learn to see your own value, the value of your business, and the value of your products or services from the perspective of your customers.

brandidentitybreakthrough.com

Page 14: Brand identity breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

These lectures will teach you to remove anything which does not immediately increase the perception of the value you have to deliver. You will simplify and refine to make the uniqueness of their value more obvious, so that their presentation of what they do successfully converts the customer’s emotions to pleasant ones that grab attention and make them want to buy.

brandidentitybreakthrough.com

Page 15: Brand identity breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

To be an effective communicator is to be absolutely clear in your core message. By learning how to be a better communicator, you will gain access to a wide new world of opportunities which are only available if you know how to talk in a way that makes others want to listen.

brandidentitybreakthrough.com

Page 16: Brand identity breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

brandidentitybreakthrough.com

Page 17: Brand identity breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

brandidentitybreakthrough.com

PRAISE FOR BRAND IDENTITY BREAKTHROUGH

Page 18: Brand identity breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

brandidentitybreakthrough.com

PRAISE FOR BRAND IDENTITY BREAKTHROUGH

Page 19: Brand identity breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

brandidentitybreakthrough.com

PRAISE FOR BRAND IDENTITY BREAKTHROUGH

Page 20: Brand identity breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible

brandidentitybreakthrough.com

Gregory V. Diehl understood the importance of universal ideals at a very young age. Diehl has lived and worked in over 35 countries so far, offering straightforward solutions to

seekers of honest advice and compassionate support in the development of their identities.Gregory's first book, Brand Identity Breakthrough, quickly shot to #1 bestseller in Public

Relations on Amazon, and is available in Kindle, print, and audiobook formats.

Find out more: www.brandidentitybreakthrough.comFollow Gregory's progress: www.facebook.com/brandidentitybreakthrough

Brand Identity Breakthrough260-247-8009

Gregory V. [email protected]

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brandidentitybreakthrough.com