Brand Development and Marketing in the Startup World

What do you buy? Products? Services? Corporate stories? Corporate philosophies?

Examples?

What is a Brand? You tell me?

How do you build a brand? What is unique about branding at the

startup level? Why is it AWESOME to build a brand? Why is it more essential than anything

else you do?

How to you evangelize your Brand? Again, you tell me? Earned Media

Public relations Media relations Build an evangelist base

Paid Media Marketing Advertising Paid content provision “sponsored postings”

Which is better?

The Fundamentals The secret to marketing and branding:

Shhhhhh, don’t tell anyone or I may be out of a job……..

What are you saying? To whom are you saying it? How are you saying it? SWF