brand consultants @ the consultants
TRANSCRIPT
1
Brand Consultant || Strategic Branding Solutions
Leading Business Consultancy Services in India
Dare With Us to Emerge as Market leader!
http://theconsultants.net.in
India: +91-8587067685 || USA: +18052146040
Email: - [email protected]
INTRO || About Us » || Consultancy Verticals » || Industries » || Political Consulting || Innovations »
FMCG || Consumer Durables || Led Lighting || Pharmacy & Cosmetics || Political Consulting
Entry To Indian Market || e-Commerce & Digital Marketing
Facebook || LinkedIn || Twitter || YouTube
Share Success - Like Innovations On Social Media
Brand Management: One of most strategic task. Several definitions are available to understand
the same . But we think that brand is the only part of your business which works as a bridge
between your organization and consumers. It is the brand by which a consumer develop
perception about your organization. It is only the brand (not the product) which is capable to
provide multifaceted satisfaction to consumer and a consumer relies on your quality statement
or corporate claims.
The strategic important of brand has been discussed above in short. De- facto only brand is that
weapon by which directly you kill your competitor and win consumers.
Hence such an impotent weapon( Brand) should be always strong,appealing,penetrating &
convincing (SAPC) not only physically but psychologically too.
2
More interesting fact about brand is that, it is only concept where human behaviour is deeply
correlated. Hence brand architecture requires marketing expertise along with deeper &
scientific understanding human behaviour. That’s why we treat brand mgt. one of toughest and
most complex assignment.
Developing powerful SAPC BRAND is our expertise and core strength. We provide value
addition in your product to transform it into powerful brand. During the process of brand
architecture, we consider every micro and macro factors on tangible and non-tangible platform
grounded on materialistic (i.e. Physical attribute) and non-materialistic (i.e. psychological
attribute) both.
We always focuses that your brand should be synonyms of of consumer need.Your brand
should be capable to satisfy the consumer need want demand in multidimensional way so that
it can make an permanent place in memory & mind of consumers and no further induces
signals are required to re-moonrise it.
Your consumer should get amalgamated with your brand, and your brand should always be
capable to motivate consumer for 3 R’s of management i.e. Consumer should REALIZE it
quality, consumer RETURN for repurchase, Consumer should RECOMMEND the brands to
others.
However modern micro Branding techniques are totally different from traditional one. Today
digital platform is an important tool to perform brand building activities. In fact a perfect
combination of traditional branding and modern digital branding techniques should be applied
to achieve the task.Digital Branding provides speedy reach of physical attribute of brand while
for psychological attribute reach,traditional branding is must.By combination of both
techniques,we at The Consultants insures that your brand and it’s attributes should be
experienced by consumer by their all sense organs for better,ever lasting impressions.
Very few knows that most important component of branding is “Personification Of Brand”
.Defacto,personification of brand is an such exercise that which
develops certain powerful characters in your brand
personality.Better the brand personality,better the brand
convincing capacity and better the consumer attracting and
holding power.Brand in itself can be transformed a powerful
identity which can grow organically what we call “Let your
brand sales it self”.
3
We at the consultant, consider every micro strategies while developing your brand weather it
is Brand Nomenclature or Brand Specification,Positioning,Brand description, Image
development etc etc.
We believe that Only effective branding can attract consumer and hold them. Further a
successful brand also supports to other brands of company what is called vector branding.
Overall it is only your brand by which your organization goodwill /worth is measured. Such an
important task should be definitely performed with micro strategic eyes So that it’s
characteristics should be experienced by all six senses of consumers for developing an affinity.
Dare With Us to Emerge as Market leader!
Leading Business Consultancy Services in India
OUR SIMPLE USP: DARE TO BE DIFFERENT! DARE TO MAKE U DIFFERENT TOO!
http://theconsultants.net.in
India: +91-8587067685 || USA: +18052146040
Email: - [email protected]
INTRO || About Us » || Consultancy Verticals » || Industries » || Political Consulting || Innovations »
FMCG || Consumer Durables || Led Lighting || Pharmacy & Cosmetics || Political Consulting
Entry To Indian Market || e-Commerce & Digital Marketing
Facebook || LinkedIn || Twitter || YouTube
Share Success - Like Innovations On Social Media
4