Brand Communications-PEPSIBrand Communications-PEPSI

ObjectiveObjective• For the next 1 year Diet Pepsi will be working

with all the major cities in India.

TargetTarget AudienceAudience• Age Group – 10 to 35• Males/Females• Currently drink Diet Coca cola

Social Media PlatformsSocial Media Platforms• Visual Images has much more impact and at the same time in fast moving

time where working professional has not much time to spend.• Pinterest provides one of the best platform for companies to interact with

customers through High Quality Images which has huge impact.• People use social media platform to enjoy and interact with there friends

but not to buy products.• Smart phones will play a major roles in social media marketing and

Pinterest is one of the major social media site which is famous among the audience.

Social Media PlatformSocial Media Platform

• As Linkedin is a professional social networking site we will target the audience with the benefits of Diet Pepsi so that they can enjoy drink without having high calories.

BIG iDeaBIG iDea

• iMage says Everything on social Media Platform

Communication modelCommunication model