BRAND AMBASSADOR

CRITERIA OF CHOOSING THE BRAND AMBASSADOR OF A PRODUCT

What is the Territory of the Brand?

Six inches wide

Grey and wet

Mysterious

Think of a brand… any brand

“Your brand is what people say about you when you leave

the room.”

Creating a leadership brand

Brand Building

Understanding Branding

ExerciseArchitecture

Management

Attributes

Products to brands

Understanding Branding

Brand Building

INTRODUCTION

ONE WHO REPRESENT THE PRODUCT ON BEHALF OF THE ENTIRE COMPANY.

A  WELL-CONNECTED PERSON OR A CELEBRITY WHO IS USED TO PROMOTE AND ADVERTISE A PRODUCT OR SERVICE

INTENTION BEYOND IS TO MARKET THE PRODUCT.

A BRAND AMBASSADOR CAN ALSO BE CALLED AS AN MARKETING AGENT OF A COMPANY.

CRITERIA OF CHOOSING A BRAND AMBASSADOR.

RENOWNED

ROLE MODEL

GENDER.

SEGMENT.

GENERATION.

PRODUCT.

PRICE OF THE PRODUCT.

GOODWILL OF THE AMBASSADOR.

Positioning yourself for success….!

We need to build on what is important to customers

The ‘here and now’ is important to people

We need to show it is important to us too

Fevicol Case

Fevicol Case

Fevicol's Market Share of Synthetic Adhesive Category

10%

31.43%

42%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

1991 1994 1999

Love every day

Not just an advertising idea…

Not just a communications idea…

An idea for the organisation…

…for all stakeholders…

…all countries

…all media

Inside as well as outside

HENCE FORHTH, WANT TO BE A BRAND

AMBASSADOR??????

IT IS NOT NECESSARY THAT A BRAND AMBASSADORS ARE ONLY

THE HIRED PERSONNEL OF A COMPANY? YOU CAN CREATE YOURSELF TO A BRAND AS WELL!!!!!!

FOR EXAMPLE….

B

R

N

D

A M B A S S D O R

RELIANCE COMMUNICATION

TITAN

BOOST COMPAQ

So…make today count

THANK YOU SIR AND DEAR FRIENDS!!!

TONOY TARAFDAR

MBA(2ND SEMESTER)

ACHARYA’S BANGALORE B-SCHOOL