HERSHEY’SLumicaoMartinezMendezMendozaYuseco

TARGET MARKETABC1 Couples25-35

MARIA

TONY6 yearsSince junior year

Young professionalsBUSY NO TIME

Wedding planner Media buyerSTARCOM

PSYCHOGRAPH:

LEAD IN TO THE INSIGHT

Small gestures from him are enough to spark up the rest of the day without him

The small time we

have for one

another makes it

worthwhile – to

make it a special

treat

I N S I G H T

B I G I D E A

SHORT & SWEET

WITH A KISS

SALES PROMOTION PLAN

TARGET AUDIENCESHAREHOLDERS

OBJECTIVESTRATEGY

TACTICROLE

TARGET AUDIENCETRADE

OBJECTIVESTRATEGY

TACTICROLE

TARGET AUDIENCECONSUMERS

OBJECTIVESTRATEGY

TACTICS

SHORT & SWEETBONUS PACK

BELOW

KISSES

KISSES

WHY?

BRAND LOYALTYBRAND IMAGE

&

E X P E R I E N C E S

WORD-OF-MOUTH

PARTNERS

KISSES

EXECUTION

WOW!NEW APP!

KISSES

I MISS YOU!

INSTRUCTIONS:

1. Download the

kisses app

2. Take a photo of

the SQR

I MISS YOU!

-Anthony

SHORT & SWEETW/ A KISS

The following slides are just extra slides….