brampton annual economic report 2012

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Brampton Annual Economic Report 2012 b... opportunistic

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Brampton Annual Economic Report 2012

b... opportunistic

Mayor’s Message

p 02 : Mayor’s Message / 2012 Economic Overview

Brampton has all the potential to exceed excellence. We have an exceptional quality of life and a surplus of human capital. Our economy is connected by 400-series highways, reliable roads and mass transit.

Our strategic location in the heart of North America, minutes from Toronto Pearson International Airport, makes us an ideal place to expand service offerings.

Put simply, Brampton’s the right place to do business in.

As I tell private sector and government leaders, now is the right time to make the investments that ensure you succeed. And all of this can be achieved by doing business right now here in Brampton.

Take Canon Canada, which will open its new corporate headquarters in Brampton. Securing a globally renowned company, that will employ 550 workers, doesn’t happen by chance. Council led the way by ensuring the land was zoned for business use. Canon is proof our plan is working.

To attract global job-creating investments, I’m proud to announce the formation of a Brampton Chinese Business Association so we remain connected to the world’s fastest-growing economy. This is in addition to the memorandum of understanding I signed with the Small and Medium Business Development Chamber of India to promote Brampton to investors from India.

As we launch a new brand identity for our Economic Development Office, we are renewing our commitment to developing it as a forward-thinking, creative, dynamic catalyst for business success.

A strong city is built on collaboration. The City of Brampton is reaching out to the people of Brampton, who are entrepreneurial, creative, responsive, imaginative and competitive, to shape the face of our local economy for the next decade and beyond. Brampton’s most powerful yet underutilized asset is the raw energy of its human potential.

Together we will work to harness that power, creativity and initiative to contribute to Brampton’s long-term sustainability. Let us build an even stronger and better Brampton.

Sincerely,

Susan Fennell,Mayor of Brampton

We have so much to be proud of. But there’s still so much more to achieve!

2012 Economic Highlights

Sources

1. City of Brampton Economic Development Office

2. Statistics Canada Labour Force Survey, December 2011-December 2012

3. City of Brampton Building Division, December 2012

4. Monthly MarketWatch (Toronto Real Estate Board) December 2012

5. GTA Q3 2012 Industrial Statistics (Colliers International)

The Brampton economy continues to show strength posting growth in key categories.

The number of new businesses rose close to 6 per cent while the number of new employees rose over 12 per cent from the previous year. This growth in business and employment helped the Region of Peel’s unemployment rate drop to 7.5 per cent by the end of 2012 (down from 9.2 per cent in 2011). Brampton’s total construction value increased to over $2.6 billion, up 65 per cent from the previous year, with the growth attributed to increased residential activity. At $2.17 billion, up 66 per cent from 2011, residential construction saw the largest increase in the single detached category.

Semi-detached and apartment/condominium categories showed growth as well. Industrial construction activity was up over 300 per cent while commercial construction activity was up over 90 per cent and is returning to pre-recession levels. The industrial market consisted predominately of new buildings while industrial users continued to take advantage of a surplus of available inventory and brought the vacancy rate down to 5.7 per cent (from 6.2 per cent in 2011 and 7.4 per cent for the same period in 2010).

In comparison to construction markets across the country, Brampton finished 2012 strong and ranked well in the key construction categories. According to Statistics Canada, overall values placed Brampton 5th in the country for total construction value (6th in 2011 and 7th in 2010), industrial values rising to 11th (17th in 2011 and 26th in 2010), commercial values 8th (18th in 2011 and 9th in 2010), and institutional values 18th (14th in 2011 and 18th in 2010). From the non-residential Industrial Commercial Institutional (ICI) construction perspective, Brampton ranked 11th overall in Canada (15th in 2011 and 12th in 2010). On the residential side, Brampton finished 2012 alongside the most active markets in Canada. Ranking 3rd overall behind Toronto and Calgary respectively, the residential construction market grew from 5th in 2011.

Alongside it’s neighbours in the Greater Toronto Area (GTA) (Toronto CMA), Brampton once again finished strong, second only to the City of Toronto in total construction, commercial construction, residential construction, and number of residential units under construction. Overall, Brampton ranked third in non-residential activity after Toronto and Oakville respectively. Brampton’s GTA industrial market rose to third place from fifth place in 2011 and seventh in 2010.

Brampton has returned to its position as an economic entity not only in the GTA but in Canada as well. Brampton continues to be well positioned as a key location for business relocation and expansion and will remain amongst the country’s most active markets.

2012 Economic Highlights : p 03

Brampton Indicators YTD Dec. 2012 YTD Dec. 2011 Variance (12/11)

Total New Employment1 1,725 1,538 12.2%

Total New Business1 256 242 5.8%

Unemployment Rate % (Region of Peel)2 7.5 9.2 1.7

Total Construction Value3 $2,655,224,190 $1,609,741,024 64.9%

Residential Construction Value3 $2,172,524,763 $1,306,612,305 66.3%

Industrial Construction Value3 $181,287,855 $44,603,330 306.4%

Commercial Construction Value3 $194,533,064 $100,483,855 93.6%

Institutional Construction Value3 $104,067,600 $154,948,700 32.8%

Housing Resale Activity4 7,956 7,646 4.1%

Average House Price4 $404,140 $379,573 6.5%

Housing Permits (units)3 5,940 3,775 57.4%

Industrial Vacancy Rate % (Q4)5 5.7 6.2 -0.5

A Breakthrough Brand for Brampton Economic Development

p 04 : A Breakthrough Brand

In October 2012 Brampton City Council approved a new Economic Development Marketing Strategy and corresponding brand identity.

The strategy, focused on inciting positive attitudes and perceptions of Brampton as a highly desirable place to establish a business, was developed following a comprehensive assessment and priority-setting initiative by the Brampton Business Attraction and Retention Advisory Committee (BARAC).

After undergoing a RFP process, the advertising agency Barrett & Welsh was selected to collaborate with City staff and the members of BARAC to develop a new five-year Business and Community Marketing Strategy. The Strategy was developed after researching and analyzing the City’s existing Strengths, Weaknesses, Opportunities and Threats (SWOT analysis) related to the attributes of Brampton’s economic development profile. A substantial current-brand-state audit was also undertaken within the community and additional ‘gap-based’ market research was completed.

The breakthrough marketing strategy is intended to leverage positive attitudes and perceptions of Brampton as a highly desirable place to establish a business, springing from this exact principle. It is a flexible, multifaceted, humanistic brand identity that celebrates and utilizes

Brampton’s most powerful assets: its people, diversity and vibrancy. The new marketing strategy and brand identity has been designed to compete more effectively with other modern economic development brands.

The design includes a “b…” for Brampton, followed by a series of colourfully designed lines that invite businesses and citizens to make the most of the opportunities the city represents and, in doing so, make the most of themselves. The new brand is, in fact, a call to action, “Come to Brampton, “and be more, be unstoppable, be extraordinary!”

The new brand has the flexibility to be further developed with more hero statements to meet future requirements. ‘b…more’ enables Brampton to differentiate itself from every other city. It defines Brampton as a place that is more than the expected, where businesses can expand, connect, grow, and be creative. It’s a Brampton that is filled with possibilities.

“ ... brand identity that celebrates and utilizes Brampton’s most powerful assets: its people, diversity and vibrancy.”

Creative Economy : p 05

Creative Economy

Creative Economy Summit

The HACE™ (heritage, arts, culture and entertainment) Creative Economy Round Table hosted the first ever Brampton Creative Economy Summit on Thursday, February 2, 2012.

The objective of the summit was to promote awareness of the creative economy and Brampton’s role within it and to educate and define thecreative economy. Over 325 participants enjoyed presentations from keynote speakers, including Tim Jones from Artscape and Jian Ghomeshi, from CBC Radio, as well as interactive sessions and presentations from students representing Sheridan College and Fletcher’s Meadow Secondary School. Feedback results obtained at the summit were used to develop a detailed work-plan that will guide HACE™ activities for the next 24 months.

The City of Brampton received a Marketing Canada Award from the Economic Developers Association of Canada (EDAC) for the creative economy summit.

Brampton Film Services

The City hosted 36 film projects throughout 2012, including six television episodes, 12 reality television shows, one made-for-TV movie, nine commercials, seven independent/student films and one public service announcement. The following are just some of the notable projects to come to Brampton this year:

• Covert Affairs, a USA Network television series starring Piper Perabo and Christopher Gorham.

• Lost Girl, a Canadian supernatural crime drama starring Anna Silk. Lost Girl airs on Canadian channel Showcase.

• The RBC London 2012 Olympic commercial.

• Four Weddings Canada, a popular reality television show that airs on Canadian channel Slice.

Brampton continues to be a highly sought after location by those working in the film industry. Brampton Film Services remains dedicated to offering a seamless, one-stop shopping experience and is proficient in government services, on-set support and the issuing of film permits.

Jian Ghomeshi

The purpose of the International Business Development activities is twofold: (1) Economic Development: that is, to promote Brampton and its business sectors as an attractive place for investment; and to facilitate alliances and networks with local municipal companies (2) International Municipal Cooperation: that is, to promote municipal co-operation between the City of Brampton and municipalities abroad.

International trade missions, are focused on new business networking opportunities; exchange of new ideas with international government and business leaders; trade and investment opportunities for the benefit of the GTA and local markets; and building new business relationships with people in different countries and cultures.

The proactive business development and marketing activities are aimed at driving foreign direct investment into Brampton’s key industry sectors including food and beverage, advanced manufacturing, life sciences, information communication technology, creative economy, logistics and transportation.

Generating awareness of Brampton as a competitive location for new business investment from North American and other international markets is a fundamental component of the City’s Economic Development Plan.

p 06 : International Business

Six trade missions were undertakenby Brampton EconomicDevelopment Office in 2012

6

International Business

France

USA

Brazil

India

Real Estate Investment

France

The Economic Development Office participated in the Marche international des professionals d’mmobilier (MIPIM) in Cannes, coordinated through the Ministry of Tourism, Culture and Sport.The real estate and investment trade show attracts over 19,000 participants and senior decision makers from around the world. Property leaders come to MIPIM to view projects, assess profitable ventures, strike deals, discover commercial real estate opportunities and seek out market information.

The City of Brampton was successful in acquiring new key market intelligence on competitive regions, provided information to international journalists and built relationships with MIPIM conference organizers to further enhance delegations inclusion. Delegates participated in one-on-one meetings with over 20 potential investors.

Food and Beverage/ICT

USA

The Economic Development Office participated in a GTMA lead generation mission to Los Angeles focusing on the Food and Beverage and ICT sectors.

Delegates attended over 15 pre-qualified one-on-one meetings and participated in a networking event that promoted the growth of ethnic and specialty food processing in Southern California.

The City of Brampton participated with the GTMA in a Food Industry Business Round Table (FIBR) event called Going Global – Expanding Opportunities in Canada with an estimated 200 guests in attendance. This also coincided with the 86th annual World Trade Week kick-off breakfast, hosted by the LA Chamber of Commerce which was also attended by staff.

International Business : p 07

China

Food and Beverage/ICTBrazil

The Brazilian market is a key source of new foreign direct investment for Canada. Specifically the metropolitan region of Sao Paulo which is known as the financial and economic centre of Brazil, with a total population of 19.9 million.

Two missions to Brazil, one in spring and one in fall, focused on Food and Beverage and ICT sectors. The June delegation included representatives from the GTA, Ontario Food Cluster (OFC) and Ontario Ministry of Agriculture, Food and Rural Affairs (OMAFRA).

Delegates took part in 50 one-on-one meetings with Brazilian companies looking to invest internationally, positioning the GTA as the location of choice for their entry into the North American market. The delegates participated in the SIAL and FISPAL food shows in Sao Paulo and additional meetings in Curitiba. The mission concluded with a signing of a Memorandum of Understanding (MOU) with the Federation of Industries in Paraná (FIEP). The MOU offers collaborative opportunities through bilateral trade and investment; R&D partnerships; business events; education-education and education-industry collaboration.This partnership came as a result of previous meetings in September 2011.

In October, the delegation consisting of economic development professionals from the GTA and a senior representative from KPMG, participated in a series of business development initiatives in the cities of Sao Paulo, Rio de Janeiro and Curitiba.

The team focused on enhancing the awareness of the GTA amongst Brazilian companies and associations, positioning the Toronto Region as the location of choice for entry into the North American market. In addition, for the second year the GTA delegation participated in Futurecom 2012, the largest Telecom and IT event in Latin America. Partnering with the Canadian Consulate in Sao Paulo, the GTMA had the opportunity to present the GTA value proposition to an audience of Brazilian IT executives.

Food and Beverage/ICT

India

India is forecast to become the third largest economy in the world, after China and the US, by the year 2040, overtaking all other developed economies (Goldman Sachs BRIC report). With its rapidly growing population and strong connection to Brampton’s population, India is a natural fit in terms of establishing partnerships to create jobs and attract investment to Brampton.

The City of Brampton conducted a 10-day fact finding mission to India from September 9 – 18, 2012. The mission was anchored around the International Food Processing and Packaging Show in Mumbai where delegates participated in a comprehensive pre-qualified meeting program.

Meetings were conducted with key officials at the NASSCOM headquarters in Mumbai (ICT) as well as with the Small and Medium Business Development Chamber (SME). SMEs play a vital role for the growth of the Indian economy employing 60 million people and create 1.3 million jobs every year. The Mayor signed an MOU with the SME Chamber.

Delegates explored investment and trade opportunities in Chandigarh with municipal officials as well as investigated the potential for a Sister City Agreement.

p 08 : International Business

In Amritsar, delegates met with the Confederation of Indian Industry (CII) a non-profit, non-government industry leader that works closely with government on policy issues, enhancing efficiency, competitiveness and expanding business opportunities. Brampton has a Friendship City relationship with Amritsar, located in Punjab Province. This relationship was established by Mayor Fennell in 2005 during their visit to Brampton.Officials from the City of Brampton and City of Amritsar met to explore further linkages and alliances between the two municipalities.

All Sectors

China

With a population of more than 1.3 billion, China is the fastest-growing economy in the world today. It is second after the United States, in terms of nominal GDP that totals approximately US$7.298 trillion. China’s rapid economic growth and its emergence as a global power plays an important role in the expansion of our world economy.

The City of Brampton along with six municipalities in Southern Ontario, joined the Confederation of Greater Toronto Chinese Business Association (CGTBA) on a mission to China, comprised of approximately 60 delegates from government, community and business sectors.

The goal of the 2012 China Trade Mission was to further strengthen and promote greater economic, business and cultural ties between Canada and China. The mission allowed participants to extend friendship, establish connections, strengthen existing relations, promote Canadian investment products and services, and explore opportunities for joint ventures and source potential suppliers. The mission built on the success of the 2010 China Trade Mission, with an itinerary comprised of Shanghai, Beijing, Chengdu as well as Hong Kong. The itinerary provided an abundance of opportunity to network with Chinese officials and businesses.

1 2

International Business : p 09

4

3

1. Xuzhou Friendship Signing 2. 13th Hong Kong Forum 3. Victoria Harbour, Hong Kong

4. Fanshan Friendship Signing

Key Developments and Investments

p 10 : Key Developments and Investments

LEGEND

1. Orlando Corporation – led new industrial construction market with five industrial spec buildings, totaling over 1.8 million square feet, commencing construction in the Churchill Business Community.

2. Air Canada Strategic Operation Centre – new 65,000 square foot facility to open in 2014.

3. Canon Canada Inc. – site of new head office. The campus style facility will include as many as three five storey buildings each totaling 190,000 square feet.

4. Mandarin – celebrated the opening of its second Brampton retail location in 2012.

5. Frost Car Dealership – one of Brampton’s oldest automotive dealerships finds a new home.

6. Blackwood – 728,411 square foot LEED Certified building signifies the resurgence of speculative industrial construction in Brampton and will be ready for occupancy in Spring 2013.

7. Southwest Quadrant Renewal – completion scheduled for 2014.

8. Peel Art Gallery, Museum and Archives (PAMA) – opened Fall 2012.

9. Peel Memorial Centre for Integrated Health and Wellness – completion in 2015-16.

10. Shoppers World – redeveloping 138,000 square feet of retail space. Bad Boy opened in 2012. Target to open in 2013.

11. Brampton Gateway Terminal – Transit Terminal opened and Züm Steeles Avenue launched in 2012.

12. Sheridan Institute Davis Campus – C wing addition, $10 million investment opened in 2012.

13. Kallo Developments – Brampton’s latest office development adds another landmark at the Hurontario Street southern gateway.

14. Faurecia Automotive Seating Canada Inc. – opens its doors in Brampton.

15. Quest Plastics Ltd. – opens new 102,000 square-foot facility.

16. MAPEI Inc. – with Global Headquarters in Milano Italy, MAPEI’s newest facility in Brampton.

17. DHL EXPRESS – opened a new head office.

18. Hampton Inn by Hilton – Brampton’s newest hotel features 92 rooms.

19. NFI Canada – expanded with a new distribution centre in Brampton.

20. Target – 144,030 square feet addition. 2

1

3

4

56

7 8 9 20

11

13

1415

16

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18

12

10

2

1

3

4

56

7 8 9 20

11

13

1415

16

17

19

18

12

10

2

3

13

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17

Key Developments and Investments

p 10 : Key Developments and Investments

LEGEND

1. Orlando Corporation – led new industrial construction market with five industrial spec buildings, totaling over 1.8 million square feet, commencing construction in the Churchill Business Community.

2. Air Canada Strategic Operation Centre – new 65,000 square foot facility to open in 2014.

3. Canon Canada Inc. – site of new head office. The campus style facility will include as many as three five storey buildings each totaling 190,000 square feet.

4. Mandarin – celebrated the opening of its second Brampton retail location in 2012.

5. Frost Car Dealership – one of Brampton’s oldest automotive dealerships finds a new home.

6. Blackwood – 728,411 square foot LEED Certified building signifies the resurgence of speculative industrial construction in Brampton and will be ready for occupancy in Spring 2013.

7. Southwest Quadrant Renewal – completion scheduled for 2014.

8. Peel Art Gallery, Museum and Archives (PAMA) – opened Fall 2012.

9. Peel Memorial Centre for Integrated Health and Wellness – completion in 2015-16.

10. Shoppers World – redeveloping 138,000 square feet of retail space. Bad Boy opened in 2012. Target to open in 2013.

11. Brampton Gateway Terminal – Transit Terminal opened and Züm Steeles Avenue launched in 2012.

12. Sheridan Institute Davis Campus – C wing addition, $10 million investment opened in 2012.

13. Kallo Developments – Brampton’s latest office development adds another landmark at the Hurontario Street southern gateway.

14. Faurecia Automotive Seating Canada Inc. – opens its doors in Brampton.

15. Quest Plastics Ltd. – opens new 102,000 square-foot facility.

16. MAPEI Inc. – with Global Headquarters in Milano Italy, MAPEI’s newest facility in Brampton.

17. DHL EXPRESS – opened a new head office.

18. Hampton Inn by Hilton – Brampton’s newest hotel features 92 rooms.

19. NFI Canada – expanded with a new distribution centre in Brampton.

20. Target – 144,030 square feet addition. 2

1

3

4

56

7 8 9 20

11

13

1415

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7 8 9 20

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p 12 : Census

Census

Statistics Canada began to release the 2011 Census data in February of 2012. Over the course of 2012, there were four data installments:

1. Population and dwelling counts – February 8, 2012

2. Age and sex – May 29, 2012

3. Families, households and marital status/Structural type of dwelling and collectives – September 29, 2012

4. Language – October 24, 2012

Highlights from the 2011 Census include:

With a median age of 34.7 years, Brampton was one of the youngest communities in the GTA (Toronto CMA).

The Census counted a total population of 523,911 in Brampton, an increase of 20.8 per cent or 90,105 persons from the 2006 Census. Brampton had the second highest growth rate among Canada’s 50 largest cities.

• The Census counted 230,605 persons or 56% of the population aged 15 and over (409,585) that were legally married (and not separated), up from 191,665 in 2006. Brampton experiences about five times the number of married couples in comparison to Canada. Single persons represented 28.14%. Between 2006 and 2011, the number of common-law couples rose nearly 12.54% in Brampton, less than the national increase of 13.9%.

• In 2011, Brampton had 145,350 census families (which consist of a couple living together with or without children or a lone-parent living with at least one child). Almost three-quarters (71.36%) of Brampton’s married couples lived with children in 2011.

• According to the Census, 54.04% (269,790) of the respondents reported English as their mother tongue, compared to 54.85% (236,715) in 2006. (Single responses)

• An increasing number of respondents reported a non-official language in Brampton as their mother tongue. The 2011 Census revealed that 45.08% (225,065) of respondents first spoke a language other than English or French, up from 42.0% (181,255) in 2006 (Single responses).

Census Bulletins for the City of Brampton are prepared by the Economic Development Office and can be found at www.brampton.ca. Further releases, specifically those relating to the National Household Survey, are scheduled for 2013.

Mother Tongue in Brampton, 2011

0 10,000 20,000

English

French

Panjabi (Punjabi)

Urdu

Portuguese

Gujarati

Spanish

Hindi

Tamil

Taglog

Italian

Polish

269,790

4,375

91,345

14,580

11,095

11,040

10,225

10,060

9,530

8,785

7,990

4,785

Source: Statistics Canada, 2011 Census of Population.

City of Brampton Population by Mother Tongue

269,

790

4,37

5

225,

065

0

100,000

200,000

300,000

2011 Census 2006 Census 2001 Census

236,

720

3,61

0

181,

255

209,

410

3,93

5 104,

465

Non-official languages

French only

English only

Industrial Market Overview : p 13

Industrial Market Overview

USer LOCAtIOn PerMIt tyPe VALUe SIze (Sq Ft)

Speculative Building - Orlando 2675 Steeles Avenue West New $30,000,000 502,793

Speculative Building - Blackwood 100 Ironside Drive New $20,000,000 727,619

Speculative Building - Orlando 7995 Winston Churchill Boulevard New $20,000,000 520,770

Speculative Building - Orlando 7825 Winston Churchill Boulevard New $20,000,000 376,382

Loblaw 55 Hereford Street New $15,000,000 126,853

Speculative Building 7965 Heritage Road New $10,000,000 209,520

Speculative Building 7975 Heritage Road New $10,000,000 209,520

Self-storage facility 8 Brewster Road New $8,000,000 118,321

Self-storage facility 10370 Hurontario Street New $1,063,027 63,379

Speculative Building 15 Sun Pac Boulevard New $900,000 20,207

Region of Peel Pumping Station 45 Cottrelle Boulevard New $777,725 2,885

MAPEI Inc. 95 Walker Drive Addition $688,370 4,273

Safety Kleen Canada 25 Regan Road Addition $600,000 4,758

Speculative Building 11 Sun Pac Boulevard New $500,000 10,394

Speculative Building 7 Sun Pac Boulevard New $470,000 9,942

Cardinal Meats 155 Hedgedale Road Addition $300,000 5,091

Canamex Trucking 30 Lethbridge Drive Addition $300,000 1,808

Stericycle 1 9 Armthorpe Road Addition $150,000 412

Canadian Eco Rubber 8 Bramwin Court Addition $100,000 3,243

Cloverdale Automotive 24 Bramalea Road Addition $85,000 2,809

Sun Rich Fresh Foods 35 Bramtree Court Addition $25,000 725

tOtALS new $136,710,752 2,898,584

Addition $2,248,370 23,120

total $138,959,122 2,921,704

In 2012, the Brampton industrial market consisted predominately of new buildings, with 13 new facilities totaling 2.9 million square feet commencing construction while additions to eight existing industrial facilities totaled over 23,000 square feet. 2012 also saw renewed investment in speculative (spec) construction by Orlando Corporation and Blackwood Partners.

New users continued to take advantage of a surplus of available inventory and brought the vacancy rate down to 5.7 per cent (from 6.2 per cent in 2011 and 7.4 per cent forthe same period in 2010). According to Statistics Canada’s national construction value rankings, Brampton industrial construction activity ranked 3rd in the GTA (Toronto CMA) and was 11th overall in Canada.

Notable industrial activity included two new self storage facilities; a 118,000 square foot development at 8 Brewster Road, and a 63,000 square foot development at 10370 Hurontario Street. Additions to eight existing industrial buildings included Cardinal Meats, Safety Kleen Canada, MAPEI Inc., Canadian Eco Rubber, Cloverdale Automotive and Canamex Trucking. Industrial spec development saw Orlando Corporation commence construction on five new spec buildings totaling over 1.8 million square feet in the Churchill Business Community and Blackwood Partners’ 728,000 square foot spec building at Hurontario Street and Wexford Drive.

Industrial Construction Activity – 2012

Annual Industrial Floorspace expansionin Square Feet, 2003 - 2012 Square Feet (Millions)

3.42

0

3.55

0

4.39

0

1.50

0

2.03

0 1.06

1

0.36

4

0.34

1

0.16

6 2.92

2

20

25 26

15 15 15

6 3 3

13

0

5

10

15

20

25

30

0.000

1.000

2.000

3.000

4.000

5.000

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

New Construction Additions/Expansions Total # of new Buildings

Squ

are

Feet

(m

illio

ns)

Nu

mb

er o

f Pr

oje

cts

Source: City of Brampton Building Division, 2012

Commercial Market Overview

p 14 : Commercial Market Overview

New construction once again dominated Brampton’s commercial market in 2012. With 36 new commercial projects and three additions, over 860,000 square feet of floor space valued at over $127 million added to the commercial inventory. Commercialconstruction activity in Brampton ranked 2nd in the GTA (Toronto CMA) and 8th overall in Canada.

Notable commercial activity included Kallo Developments’ 122,000 square foot, seven storey office building at Hurontario Street and County Court Boulevard, Air Canada’s80,000 square foot Scheduling Operations Centre in Orlando Corporation’s ChurchillBusiness Community, the new 34,000 square foot Frost Car Dealership at 150 Bovaird Drive West, and a 144,000 square foot addition to the new Target store at Bramalea City Centre. Mandarin and The Keg completed and opened new restaurants while numerous retail pads and buildings, including four new supermarkets and two new charter bank locations also commenced construction in 2012.

USer LOCAtIOn PerMIt tyPe VALUe SIze (Sq Ft)

Air Canada Ironbridge Road New $16,238,200 79,448

Kallo Office Building 7685 Hurontario Street New $15,815,226 121,596

Speculative Building 25 Cherrycrest Drive New $15,000,000 9,461

Speculative Building 5 Cherrycrest Drive New $15,000,000 12,744

Target 25 Peel Centre Drive Addition $12,000,000 144,030

Millennium Centre Brampton 20 Polonia Avenue New $5,000,000 56,769

Speculative Building 235 Fletchers Creek Boulevard New $3,900,000 37,328

Frost Car Dealership 150 Bovaird Drive West New $3,500,000 34,359

Speculative Building 10635 Creditview Road New $3,000,000 19,470

Mandarin Restaurant 165 Fletchers Creek Boulevard New $3,000,000 14,477

Speculative Building 9705 James Potter Road New $3,000,000 14,122

Multiple tenants 215 Delta Park Boulevard New $2,500,000 15,824

No Frills 9920 Airport Road New $2,300,000 28,029

FreshCo 10651 Chinguacousy Road New $2,000,000 36,019

The Keg 46 Peel Centre Drive New $2,000,000 10,646

McDonald’s 235 Castle Oaks Crossing New $2,000,000 15,007

Tim Horton’s 5 Ashby Field Road New $1,800,000 2,861

Speculative Building 9445 Mississauga Road New $1,700,000 17,739

Multiple tenants 205 Delta Park Boulevard New $1,500,000 11,442

Speculative Building 8960 Highway 50 New $1,500,000 6,706

Speculative Building 9715 James Potter Road New $1,500,000 11,660

Speculative Building 230 Wanless Drive New $1,500,000 15,618

Freshco 10651 Chinguacousy Rd Addition $1,200,000 47,094

RBC 10615 Creditview Road New $1,200,000 4,725

Speculative Building 225 Castle Oaks Crossing New $1,185,000 15,007

Speculative Building 8930 Highway 50 New $1,000,000 5,507

Multiple tenants 15 Ashby Field Road New $1,000,000 18,926

Speculative Building 245 Castle Oaks Crossing New $915,000 4,965

Asian Food Centre 10 Pannahill Drive New $900,000 8,660

Bank of Montreal 8950 Highway 50 New $750,000 4,487

Speculative Building 9497 Mississauga Road New $750,000 5,285

Speculative Building 10625 Creditview Road New $700,000 4,663

Shell Canada 10511 Bramalea Road New $650,000 6,997

Speculative Building 240 Wanless Drive New $400,000 3,800

Shell Gas Station 55 Cherrycrest Drive New $375,000 2,486

KFC/Taco Bell 3058 Mayfield Road New $300,000 2,037

Shell Car Wash 3 5 Cherrycrest Drive New $110,000 1,130

Brampton Chrysler Dodge 190 Canam Crescent Addition $100,000 2,745

Speculative Building 175 Fletchers Creek Boulevard New $90,000 6,637

tOtALS new $114,078,426 666,640 Addition $13,300,000 193,869 total $127,378,426 860,509

Commercial Construction Activity – 2012

Source: City of Brampton Building Division, 2012

Residential Market Overview : p 15

residential Market Overview

Sources:

1. Canada Mortgage and Housing Corporation, Dec 2012 and Toronto Real Estate Board, Dec 2012 2. Canada Mortgage and Housing Corporation, January 2012

3. Toronto Real Estate Board, December 2012 4. City of Brampton Building Division, December 2012

A total of 5,940 residential units were created at a value of over $2.1 billion. This is a 65 per cent increase over the residential development that occurred in 2011.

According to the Toronto Real Estate Board, the residential resale market in Brampton recorded 7,956 sales of residential dwellings by year-end 2012 with an average selling price of $404,140 totalling over $3.2 billion in dollar volume. Overall, the resale market mirrored the number of sales in 2011 (up 4 per cent), with an average sale price increase of 6.5 per cent.

Brampton’s residential sector continued to see growth in 2012 resulting in the third largest residential market in Canada and the second largest residential market in the Greater Toronto Area (Toronto CMA).

Single- DetachedAverage Home Prices1

new Home Prices (Single- Detached)

YTD December 2012: $562,491YTD December 2011: $524,958

resale Prices (Single- Detached)

December 2012: $474,460December 2011: $447,483

Average Home Prices - resale

YTD December 2012: $404,140YTD December 2011: $379,573

new Single Detached Units by Price 2012 December (ytD)2

resale Activity by type ytD December3

new Units by type (Building Starts)ytD December4

$800,000+2.9%

17.2% < $450,000

32.5% $450,000- $549,999

21.4% $650,000- $799,999

26.0% $550,000- $649,999

0

2000

2012 2012 20122011

4000

6000

8000

10000

12000

0

1000

2000

3000

4000

5000

6000ATT/Row/Twnhouse

Condo/Apt

Semi-Detached

Detached

Other

Multiple Unit Building

Townhouse

Semi-Detached

Detached

828

1632

4287

716

493

572

992

3834

542

425

752

1852

746

676

1670

4443

347

510

p 16 : Brampton’s Central Area

Brampton Central Area

41-45 Queen Street East

Population Growth

In 2012 Statistics Canada released the 2011 census data. The population of Downtown Brampton increased 22.1 per cent from 2006. The increase in population is a result of four new residential projects that were built since the release of the 2006 Census. The projects received incentives developed under the Community Improvement Plan. In addition to the population growth in the core, over 45,000 people now live within two kilometres of the historic downtown.

Business Attraction

In 2012, 80 new businesses opened in Brampton Central Area employing over 400 people. As well, Algoma University has recently expanded its downtown campus and has added more class space.

Development

41-45 Queen Street East debuted a new look in 2012. Kapil Investments Group Ltd. purchased the property in 2011 and began renovations to upgrade the exterior and interior. The project is now complete and three new businesses are moving into the building.

Heritage theatre Block

In 2012, the City retained Artscape as a mentor and subject matter resource for the adaptive re-use of the Heritage Theatre Block. Artscape is a highly regarded non-profit organization that applies the multi-tenant approach in developing the arts and culture sector. They have successfully transformed a number of buildings in Toronto into cultural assets such as the Distillery Heritage District and Wynchwood Barns. An Expression of Interest (EOI) released by the City will solicit interest in the adaptive reuse of the Heritage Theatre Block from private, institutional and community based groups.

Check out the recently launched Downtown Brampton Video Showcase Series at www.youtube.com/bramptonecodev

Source: Statistics Canada, Census 2011, Census Tract 0574

Downtown Brampton Population 1996 – 2011

1996 2001 2006 2011

5,0865,222

4,971

6,071

Creative Economy : p 17

tourism

Sport tourism

Sport Tourism continues to be a growing tourism sector in Brampton. A popular location for a variety of sports, Brampton’s state-of-the-art facilities, quality accommodations, and proximity to Toronto’s International Airport continue to impress provincial, national, and international sporting associations.

November 2012 marked the opening of Brampton’s newest addition to its’ accommodations industry, Hampton Inn by Hilton. A quality hotel focusing on business clients, Stay Inn Hospitality was particularly excited about opening up in Brampton’s strong and growing business community.

” Being the ninth largest city in Canada, with a highly diversified local economy and continually attracting additional employment, proved Brampton proved a highly sought after location to develop the award winning Hampton Inn by Hilton brand.” Management Team at Brampton’s new Hampton Inn by Hilton.

PAMA

The Peel Art Gallery, Museum and Archives’ (PAMA) 2012 opening concluded a two-year $16 -million restoration and construction project which resulted in a stunning new tourist attraction in the heart of downtown Brampton. Providing another anchor to Brampton’s HACE District, PAMA is one of only three places in Canada that combines an art gallery, museum and archive facility under one roof.

PAMA represents a major investment and commitment to the promotion and preservation of arts, culture and heritage. The Art Gallery component provides almost 7,000 square feet of exhibition space divided between permanent, temporary and community collections. There is 2,500 square feet of additional space for art storage and another 542 square feet of studio space.

The buildings that make up PAMA are part of the area’s heritage with the former Peel County Jail and Courthouse being built in 1866 and 1867, the Land Registry Office was built in 1890 and the Peel County modernist building being constructed in 1959.

PAMA, 9 Wellington Street East (main Street entrance)

“ a two-year $16-million restoration and

construction project”

entrepreneurship

The Brampton Small Business Enterprise Centre (SBEC) contributes to the stability and growth of the local economy by fostering the preparation, launch and long-term sustainability of micro and small businesses across all sectors.

2012 was a busy year, reflecting more positive economic trends and renewed interest in business starts, with high activity levels in all of SBEC services, particularly consultations. In 2012, SBEC conducted just over 400 consultations (up 44 per cent over 2011), fielded over 8,750 inquiries and conducted 40 seminars with 490 total participants. Website visits were also very high with over 30,000 unique visitors and 65,300 page views. Additionally, SBEC co-ordinated a number of very successful professional development events and launched new initiatives including Start Smart and Pledge to Prosper.

1. Start Smart

2. getwired

3. getenergized

4. Pledge to Prosper

1. Start Smart Series

The Start Smart Seminar Series combines three to four free introductory seminars giving aspiring business owners a step-by-step guide to starting their business right. Participants receive a Certificate of Participation and a consultation/check-in with a Business Advisor before advancing on to the Start Smart Workshops. The Start Smart Workshops follow the introductory seminars for those who want more in-depth and hands-on learning on specific topics prior to launching.

In 2012, 113 aspiring entrepreneurs graduated from Start Smart.

2. getwired event

The getwired eBusiness event focused on social media and how it impacts the way businesses need to communicate and adapt. This event focused on supporting business owners to weave their knowledge of individual social media tools into an integrated social media strategy. Over 45 attendees.

3. getenergized event

October is Small Business Month across Ontario, which highlights the important contributions of small and medium-sized businesses to Brampton’s economy and features Brampton’s premier small business event getenergized. At this event, over 100 local entrepreneurs benefited from networking, round table topics facilitated by local experts, and a motivational keynote address.

4. Pledge to Prosper initiative

50 small business owners pledged to tackle one important business objective through the Pledge to Prosper (P2P) initiative. This new Pledge to Prosper initiative helped small businesses gain the knowledge, resources and moral support they needed to take their businesses to the next level.

p 18 : Entrepreneurship

b... extraordinary : p 19

b... extraordinary

Air Canada Builds Operation Facility in Brampton

In 2012 Air Canada started construction on the airline’s new “nerve centre” on Ironbridge Road, near Mississauga Road and Steeles Avenue.

Measuring 65,000 square feet, the two-storey building, to be completed in 2014, will house approximately 500 employees that will schedule crews, maintain flight schedules and manage cargo for the airline.

Gray tools Marks 100 years

Brampton’s Gray Tools celebrated its 100th anniversary in 2012. The family-owned company was the first manufacturer of hand tools in Canada.

Today, Gray Tools is the only industrial-quality manufacturer of hand tools in the country. The company employs 55 people.

MDA Space Missions

MacDonald Dettwiler and Associates’ (MDA) Brampton facility was on display in 2012 as the Canadian Space Agency (CSA) unveiled the Next-Generation Canadarm Project (NGC). The NGC, part of which is pictured here, consists of four versatile state-of-the-art robotic prototypes and a mission control station. Like predecessors Canadarm2 and Dextre, the NGC prototypes were designed and built at MDA’s Brampton facility.

Outstanding Brampton Businesses recognized

The City of Brampton’s Economic Development Office and the Brampton Board of Trade honoured local businesses at the annual Brampton Outstanding Business Achievement Awards (BOBAA).

Those on the list were selected for demonstrating excellence in entrepreneurship and business leadership, product innovation and technological achievement, increased employment, productivity and quality improvements, promotion, customer service, reliability, community contribution and environmental leadership.

BOBAA recipients included:

• Advanced Manufacturing – Empack Spraytech Inc. • Food and Beverage – Nestlé • Information and Communication Technology – HRWARE • Retail, Administration and Logistics – WG Pro-Manufacturing Inc. • Business Services (Professional Services) – Peel Mutual Insurance • Business Services (Customer Service) – Burger King (Queen Street) • Emerging and Small Business – Jade’s Hip Hop Academy • Award of Distinction for Environmental Leadership – Smart Commute

Brampton - Caledon • Award of Distinction for Community Contribution – triOS College

Air Canada’s Nerve Centre Rendering, Mississauga Rd.

Social Media

Since launching its social media program the Economic Development Office has provided over 1,100 updates through Twitter. Follow us today at www.twitter.com/bramptonecodev

Videos on the Economic Development Office’s YouTube Channel, known as BramFacts T.V., have been watched in over 90 countries around the world. All of the videos can be seen at www.youtube.com/bramptonecodev

In 2012 the Economic Development Office added a third social media channel and began to connect with people through LinkedIn. Like over 500 other people, you can connect with us today at www.linkedin.com/in/BramptoneconomicDevelopment

The Economic Development Office maintains a list of Brampton businesses active on Twitter. To see the list visit www.twittter.com/BramptonecoDev/brampton-businesses

2012 Awards/Designations

Voted one of Top 10 Cities in North America, Best Infrastructure, Large City 2011/12. FDI Magazine (Financial Times of London).

AAA credit rating designated by Standard & Poor’s, seven consecutive years.

Brampton is the first city in the GTA and one of only ten in North America to be designated as an international Safe Community by the World Health Organization since 2007.

City of Brampton Economic Development Office

2 Wellington Street West, Brampton, ON, Canada L6Y 4R2

T: 905.874.2650 F: 905.874.2670

TF: 1.888.381.BRAM E: [email protected]

www.brampton.ca/b-more