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November 2007 Brady Investor Presentation

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Page 1: Brady Investor Presentation - library.corporate-ir.netlibrary.corporate-ir.net/library/76/765/76538/items/271386/BRC... · • Panduit Growth • Signs • Labels • ... • LabXPert

November 2007

Brady Investor Presentation

Page 2: Brady Investor Presentation - library.corporate-ir.netlibrary.corporate-ir.net/library/76/765/76538/items/271386/BRC... · • Panduit Growth • Signs • Labels • ... • LabXPert

g

elieve that certain statements in this presentation are “forward-looking statements” within the meaning of the Private Securities tion Reform Act of 1995. All statements related to future, not past, events included in this presentation, including, without limitatioments regarding our future financial position, business strategy, targets, projected sales, costs, earnings, capital expenditures, des and cash flows, and plans and objectives of management for future operations are forward-looking statements. When used in thntation, words such as “may,” “will,” “expect,” “intend,” “estimate,” “anticipate,” “believe,” “should,” “project” or “plan” or similar nology are generally intended to identify forward-looking statements. These forward-looking statements by their nature address rs that are, to different degrees, uncertain and are subject to risks, assumptions and other factors, some of which are beyond our

ol, that could cause actual results to differ materially from those expressed or implied by such forward-looking statements. For usrtainties arise from future financial performance of major markets we serve, which include, without limitation, telecommunications,facturing, electrical, construction, laboratory, education, governmental, public utility, computer, transportation; difficulties in makin

ntegrating acquisitions; risks associated with newly acquired businesses; our ability to retain significant contracts and customers; e competition; our ability to develop and successfully market new products; changes in the supply of, or price for, parts and onents; increased price pressure from suppliers and customers; interruptions to sources of supply; environmental, health and safliance costs and liabilities; our ability to realize cost savings from operating initiatives; our ability to attract and retain key talent;

ulties associated with exports; risks associated with international operations; fluctuations in currency rates versus the US dollar; ology changes; potential write-offs of our substantial intangible assets; risks associated with obtaining governmental approvals anaining regulatory compliance for new and existing products; business interruptions due to implementing business systems; and rous other matters of national, regional and global scale, including those of a political, economic, business, competitive and

atory nature contained from time to time in our U.S. Securities and Exchange Commission filings, including, but not limited to, thors listed in the "Risk Factors" section located in Item 1A of Part II of our Form 10-K for the period ended July 31, 2007. These rtainties may cause our actual future results to be materially different than those expressed in our forward-looking statements. Wndertake to update our forward-looking statements.

efer to certain non-GAAP financial measures in this presentation. Reconciliations of these non-GAAP financial measures to the mly comparable GAAP financial measures can be found within this presentation.

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y

We identify and protectpremises, products and people

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duc s

• With state of the art clean rooms and the latest in die-cut technology, Brady provides custom-designed products that seal, insulate, protect, shield or otherwise enhance mechanical performance.

Die Cut Wire Identification

• Brady’s labels, sleeves, printers and software provide the total labeling and documentation solution for wire identification

fety & facility p customers

maintain safer nments and regulatory

ty and fetyfication

High Performance Identification

• Brady uses materials expertise and printing technology to create identification and brand protection solutions that can withstand even the harshest environments.

PeopIdentific

• Brady helps ipeople and enhsecurity by ensright persons aright places at time.

Page 5: Brady Investor Presentation - library.corporate-ir.netlibrary.corporate-ir.net/library/76/765/76538/items/271386/BRC... · • Panduit Growth • Signs • Labels • ... • LabXPert

Markets

• General Manufacturing• Maintenance• Safety• Process Industries• New Construction• Safety

Competition

• Fragmented competitor base• Local sign shops• No other global competitors• Regional players• Accuform• National Marker• Panduit

Growth

• Signs• Labels• Handheld Labelers and Supplies• Benchtop Printers and Supplies• Lockout/Tagout• Pipe and Value ID• Tags• Software• Data Collection

Products

y y

Organic• Upgraded Globalmarkand Handimark printing systems• Lockout Pro 3.0• Commercial Grade Signs• 1st catalogue in Seton China• Commercial buildings

Acquisitions• Sorbent Products• Clement Communications• Accidental First Aid• Personnel Concepts• Transposafe

Page 6: Brady Investor Presentation - library.corporate-ir.netlibrary.corporate-ir.net/library/76/765/76538/items/271386/BRC... · • Panduit Growth • Signs • Labels • ... • LabXPert

Markets

• Mobile handset• Hard disk drive• Medical• Automotive• Consumer electronics

Competition Growth

• Die-cut adhesives, gaskets & seals• EMI/RFI shields• Dampers• Back light & anti-splinter films• Antennae, meshes, felts & insulators• Thermal management solutions• Test strips, electrodes, drug delivery & would care• Application equipment

Products

Organic• Consumer electronics• Medical market• Speaker adhesive with small holes & thin frames adapted for auto assembly• X-Y CU wrapped gasket• 3D gasket• HDD damping label• Automotive thermalsetadhesive

Acquisitions• Daewon• Tradex• QDPT

• Very fragmented by market segments & geography• Fabritech• Adampak• Zephyr• Marian Rubber

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Markets

• Work-in Process ID• Mobile handset and electronics• Laboratory• Medical• Hard disk drive• Airline/Transportation/Automotive• Security/Brand protection

Competition

• Fragmented local and regional converters• 3M• Avery• Tyco• Zebra• Worldmark

Growth

• Bar code labels• Indicating labels• Covert and overt brand protection labels• RFID labels and tags• Handheld and benchtopprinters and supplies• Data collection• Software

Products

e o a ce de ca o

Organic• Consumer Electronics• Laboratory ID market• Medical market• LabXPert v2.0 Laboratory Labeling System• B-492 Freezer Bondz low temp labels

Acquisitions• Asterisco• Scafftag

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Markets

• Electrical• Voice/Data Communications• General Manufacturing• Mass Transit

Competition

•Concentrated Competitor Base•Tyco•Raychem/Critchley•Panduit•Newell Rubbermaid•Dymo - Purchased 11/05•HellermannTyton

Growth

• Wire and Cable Markers• Wrap Around• Sleeves• Terminal Block Markers• Patch Panel, Outlet & Faceplate Markers• Portable & BenchtopLabeling Systems• Software

Products

e de ca o

Organic• IDXpert vZ•Brady PR 300 Plus Thermal Transfer Printer• NetDoc cable management system

Acquisitions• Modernotecnica• Caroll Australasia• Texit

Page 9: Brady Investor Presentation - library.corporate-ir.netlibrary.corporate-ir.net/library/76/765/76538/items/271386/BRC... · • Panduit Growth • Signs • Labels • ... • LabXPert

Markets

• Employee ID• Visitor management• Access control• Customer facing

Competition

• Fragmented, regional competition• HID (Fargo)• Zebra• Datacard• Dymo• Evolis• Cardscan• Bristol ID Technologies• Laminex• All Safe• PC Nametag

Growth

• Name badges• Employee ID cards• Time expiring badges• Lanyards, badge holders & reels• Visitor management software• Printers/hardware

Products

p e de ca o

Organic• Premisys – new access control software/handware• OmniLife – new durable, secure and superior color ID card• Passage Point EDU visitor badging and management software for schools K-12

Acquisitions• CIPI• IdentiCard/IdentiCam• JAM• Stopware

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ba ese ce 03 o 07

Total sites from 43 to 91. Total employees from 3,400 to 8,400

Americas:

esmillions)

MRO: OEM:

Europe:

Sales($ in millions)

MRO: OEM:

Asia/Pacific:

Sales($ in millions)

MRO: OEM:

Sites 15 24Employees 1,900 3,200

Sites 14 29Employees 1,000 1,550

Sites 15 38Employees 500 3,650

0

0

0

0

0

0

0

0

2003 2004 2005 2006 2007

299342

418499

610

0100200300400500600700

2003 2004 2005 2006 2007

198248 275

319417

0100200300400500600700

2003 2004 2005 2006 2007

58 81124

200

336

0

50

100

150

2003 2004 2005 2006 2007

Profit

1423 34

4957

0

50

100

150

2003 2004 2005 2006 2007

Profit

4766 80

84108

0

0

0

0

2003 2004 2005 2006 2007

fit

4260

98123

142

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OEMCustomersApproximately

1/3MRO

CustomersApproximately

2/3

_____nt estimates and third-party sources.

& Facility IDDmaintenanceory IDoughly nominal

owth driversnd regulatory ncesecurity and vityble in natureer size

d user marketsed markets

MRO racteristics

•Products•Die Cut•High PerformanElectronics

•Wire ID – Originequipment

•Higher growth p(~2 x GDP), but cand highly comp

•Market growth d•Mobile Handset•Hard disk drives•Printed circuitboconsumer elect(labels)

•Heavily concentdeveloping coun

OEMCharacteri

FY 7/31/07 Net Sales$1.363 billion

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dy s s o

Enabled By: To Achieve:

To Be the eader in the

Markets We Serve

To Be the eader in the

Markets We Serve

World Class People

Delivering Differentiated Solutions to

Loyal Customers

World Class People

Delivering Differentiated Solutions to

Loyal Customers

SustainableLong-TermShareholde

value

SustainableLong-TermShareholde

value

Page 13: Brady Investor Presentation - library.corporate-ir.netlibrary.corporate-ir.net/library/76/765/76538/items/271386/BRC... · • Panduit Growth • Signs • Labels • ... • LabXPert

g S a e o de a ue C ea o$4

34

$463

$479 $5

51

$546

$517

$555 $6

71 $816

$1,4

11

$101

8

$136

3

1997 1999 2001 2003 2005 2007

ue Net Income($ in millions)

$27

$28

$32

$28 $4

0 $47

$28

$28

$21

$51

$82

$104 $1

09

1995 1997 1999 2001 2003 2005 2007

7% CAGR7% CAGR

25% CAGR

25% CAGR

50% C

AGR

50% C

AGR

rs equal TTM for the period ended October 31st 2007

TTM

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Shareholder Value Creation

Page 15: Brady Investor Presentation - library.corporate-ir.netlibrary.corporate-ir.net/library/76/765/76538/items/271386/BRC... · • Panduit Growth • Signs • Labels • ... • LabXPert

Leadership Position in

Niche Markets

Leadership Position in

Niche Markets

e e S a e o de a ue

Differentiated Solutions &

Commitment to Innovation

Differentiated Solutions &

Commitment to Innovation

Geographic, Customer &

Channel Diversity

Geographic, Customer &

Channel Diversity

OperationalExcellenceOperationalExcellence

World Class PeopWorld Class Peop

Disciplined Acquisition &

Integration Strateg

Disciplined Acquisition &

Integration Strateg

FOCUSDISCIPLINE

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de s p os o c e a e s

participate in many fragmented et segments populated with er or regional competitors

adership position:elps us be a preferred supplierelps us sell at premium priceselps us to attract and maintain nt

r Goal is to be #1 or #2 in the niche markets in which we participr Goal is to be #1 or #2 in the niche markets in which we particip

Page 17: Brady Investor Presentation - library.corporate-ir.netlibrary.corporate-ir.net/library/76/765/76538/items/271386/BRC... · • Panduit Growth • Signs • Labels • ... • LabXPert

Materials Systems Softwa

ea c a d e e op e

g quality products through a long mmitment to innovation, technology omer focus.

technical team has a highly diverse ills focusing on differentiated

s in materials, systems and software

n innovation, not “me too”ustomer application expertiseaterials Expertise

ommitment to continue to build our ies

rch & Developments)

GlobalMark2

IDXpertV2

Variquest Visual Learning ToolsBrand Protection Label

LED Adhesives

Low Temp Label

HDD Damping Label

Label Arc

ExpressionsID B

Lockout PR

PassagePoin04 2005 2006 2007 YTD

2008

1%+9%

+20%

+18%

IP Series Printer System

+5%

Page 18: Brady Investor Presentation - library.corporate-ir.netlibrary.corporate-ir.net/library/76/765/76538/items/271386/BRC... · • Panduit Growth • Signs • Labels • ... • LabXPert

g ap c, Cus o e & C a e e s y

Multiple Cha

• Complete coveragmarket• Provides scalabilit• Greater opportuniacquisitions• Expertise in multipbusiness models

Global Presence

• More than 500,000customers• Broad penetration Fortune 1000• Diverse end marke

CustomeDiversity

Americas Asia Europe

We have geographic, channel, customer and end market diversity

Page 19: Brady Investor Presentation - library.corporate-ir.netlibrary.corporate-ir.net/library/76/765/76538/items/271386/BRC... · • Panduit Growth • Signs • Labels • ... • LabXPert

d C ass eop e

e recruit people committed to cellence and invest in their potentiale generally have local nationals run cal businessese provide training in our code of ethics newly acquired companies and resher training to existing employeese have a strong Internal Audit function ich reports directly to the Audit mmittee

LEADERSHIP MODEL

Inspire One Another

Continuously Learn Moreand Coach Others

Hold Ourselves and Others Accountable

Be Bold and Decisive

Expect High Performanceof Ourselves and Others

Focus on the Customer

Practice the Values

The Brady culture: candid, collaborative and ethicalThe Brady culture: candid, collaborative and ethical

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a o a ce e ce

Rigorous focus on monthly performance

Ongoing pipeline of profit mprovement initiatives

Centralization of distribution and shared services

High level of accountability drives success

10.6%

15.0% 15.4%

12.6%*

15

0%

10%

20%

2004 2005 2006 2007 Y2

trong margins are driven by continuous productivity improvementrong margins are driven by continuous productivity improvemen

Operating Margins

*Excluding F’08 cost reductions charges 13.

Page 21: Brady Investor Presentation - library.corporate-ir.netlibrary.corporate-ir.net/library/76/765/76538/items/271386/BRC... · • Panduit Growth • Signs • Labels • ... • LabXPert

p q g gy

edicated experienced teamList” of candidates driven by strategy

op talent leads integration

• Quarterly review of integration results and opportunities

• A variant of EVA, SVE is a primarytool to gauge financial attractivene

Over $850 million invested in acquisitions since F’04

Over $850 million invested in acquisitions since F’04

Since F’96 we have acquired and integrated 50 companies providing new geographies, technologies, market expansion and increased market shareSince F’96 we have acquired and integrated 50 companies providing new geographies, technologies, market expansion and increased market share

Historical ROIC($ in millions)

0%

10%

20%

2003 2004 2005 2006 2007

13.0%14.5% 14.0%

10.1%

6.1%

Page 22: Brady Investor Presentation - library.corporate-ir.netlibrary.corporate-ir.net/library/76/765/76538/items/271386/BRC... · • Panduit Growth • Signs • Labels • ... • LabXPert

Long-term,Sustainable Growth Strategy

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wth Strategy

Business 5%+

SolutionsTechnologyMarkets

ational Excellenceentiated Solutions

Acquisitions

Productivi

Gross MarginsSG&AWorking Capit

Sales Growth 10%+

Net Income of 12% of sales

by F’2010

Increased Shareholder ValueIncreased Shareholder Value

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We rigorously review and recalibrate strategies & initiatives for growth on a monthly basis

Common driver to be #1 or #2 in the markets we serveCommon driver to be #1 or #2 in the markets we serve

Organic Growth

5.7%

9.2%

4.2%5.1%

0%1%2%

3%4%5%6%

7%8%9%

10%

2004 2005 2006 2007

g

ographic expansionndia, Slovakia, Japan and S. Chinaw product developmentrady IP™ 300 and 600 Series PrintersMI Shielding & Acoustic Damping Label aser markable mobile handset SIM card

abelremiSys™ facility access control software

Varitronics VariQuest™ Visual Learning ools Systemw marketsab ID and Medical Die Cut

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q

GeographicThailand, Modernotecnica)

Market shareDaewon, Tradex, Emedco, Signs & abels, Texit, Prinzing, Scafftag)

AdjacenciesPersonnel Concepts, CIPI, JAM,

TruMed, Clement, Sorbent Products Co., Transposafe)Technology or capabilitiesQDPT, Stopware, Asterisco)

Going forward: nice pipeline of MRO opportunities

12.7%16.0%

25.5%

7.59.7%

0%

5%

10%

15%

20%

25%

30%

2004 2005 2006 2007 YT20

Acquisition Growth

Striving to be #1 or #2 in the markets we serveStriving to be #1 or #2 in the markets we serve

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g Ou o ab y a ge

Leverage from top line growth initiatives

Increasing Gross Margins• Facility rationalization• F’07 cost reduction activities• Better utilization of globalization

• SAP Productivity• High volume stock production(Mexico, Slovakia, China)

• China sourcing

Reducing SG&A• SAP Productivity• Telesales in Phillippines• Shared service in India

• Facility rationalization• F’07 cost reduction activities• Better utilization of globalization

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og o s

•Forbes magazine’s Platinlist of America’s Best Big Companies

•BusinessWeek’s Hottest 1Growth Companies

•Business Ethics’ list of 10corporate citizens for 8th

consecutive year!

• Outstanding Corporate Growth Award from the Association for Corporate Growth (WI and National winner)

• Corporate Strategic Acquirer of the Year by M&A Advisor

• Wisconsin Manufacturer of the Year special award for corporate excellence

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Financial Overview

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y g

duction Charges ry - $M's Q1 Q2 Q3 Q4statement - Pre-tax 0.8 0.5 2.7 7.5Sheet 0.0 1.6 6.6 0.5arges 0.8 2.1 9.3 8.0

NI impact 0.6 0.4 1.9 5.4pact 0.01$ 0.01$ 0.03$ 0.10$

ples of Q4 cost reduction activities include:and reorganizationnued reorganization of Signs and Labels business in UKreorganizationy and Tradex Sweden reorganizationed Brandon US facility

ted annual pre-tax savings from F’07 cost reduction activities in F’08 ~

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5%

10%

6%

6%

13%

3%

9%

16%

-1%4%

26%

4%

2%

8%

5%

-5%

0%

5%

10%

15%

20%

25%

30%

35%

40%

F04 F05 F06 F07 YTD

Currency

Acquisitions

Organic

ars ended July 31st)

14.4%

21% 22%

25%

34%

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%

F04 F05 F06 F07 YTD F08

Operating Income %

Margin %

y

F04 F05 F06 F07 YTD F08

0%

3%

6%

9%

12%

15%

18%

Cost Red.Charges

0.6% 0.8%

GAAP 10.6% 15.0% 15.4% 12.6%

F04 F05 F06 F07

48.2%

51.5%

53.1%

31.7%

37.0%

35.0%

10.6%

15.0%

51.6%

33.3%

15.4%49.4%

33.0%

12.6%

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g p

sh from Operating Activities

ollable Working Capital

Q1 F07 Q2 F07 Q3 F07 Q4 F07 Q1 F08

19.1%18.8% 18.9% 19.6% 19.0%• Incentives for fiscal 2008 include a

element for Working Capital management

• Slow start but beginning to see improvements

• Comparison at constant currencie

• Q1 F08 Cash from Operating Activat $34M, up 174% or $22M vs. p/y Q

• Record quarter for cash flow• Working capital focus paying off

Q1 Q2 Q3 Q4

F07 F08

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p p

Debt / EBITDA vs. Net Debt/PF EBITDAng Balances

We maintain a conservative balance sheet with flexibility for future growth

We maintain a conservative balance sheet with flexibility for future growth

LT Debt less Cash and Cash Equivalents and ST Investments

500 313 236 237

Gross Debt Net Debt* Q1 TTM EBITDA

Q1 TTM PF EBITDA

22.2x

1.8x2.0x

2.3x

1.4x1.2x

1.4x1.6x

.0x

.5x

1.0x

1.5x

2.0x

2.5x

Q1 F'07 Q2 F'07 Q3 F'07 F'07 Q

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p

us on profitability and working capital managementmplete capacity rationalization activitiesecute pipeline of profitability initiativesanic growthntinue investment and improvements in new product developmentographic expansionuisition growthegrate recent acquisitionsecute our current pipeline cute our current pipeline of profitability initiativestinue roll out of SAP

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Contact:

Barbara BolensDirector, Investor Relations414-438-6940

[email protected]

And see our Web site at www.investor.bradycorp.com

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y is presenting EBITDA because it is used by many of our investors and lenders, and is presented as a convenience to them. EBITDA represents net incoexpense income taxes and depreciation and amortization EBITDA is not a calculation based on generally accepted accounting principles (GAAP) The

$ Thousands)

Q1 Q2 Q3 Q4 ToTDA (1)

Net income 34,448$ 19,709$ 28,987$ 26,244 109$ Interest expense 4,735 5,244 6,428 6,527 22 Income taxes 13,396 7,665 11,273 10,206 42 Depreciation and amortization 12,927 13,169 14,307 13,453 53

EBITDA (non-GAAP measure) 65,506$ 45,787$ 60,995$ 56,430$ 228$

Q1 Q2 Q3 Q4 ToTDA (1)

Net income 36,370$ Interest expense 6,720 Income taxes 15,366 Depreciation and amortization 14,168

EBITDA (non-GAAP measure) 72,624$

Fiscal 2008

Fiscal 2007

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housands) Fiscal 2007

US GAAP

Cost Reduction Charges Adjusted US GAAP

Cost Reduction Charges Adj

$ 362,765 $ 362,765 $ 1,362,631 $ 1,3

rgin 173,604 $ 1,319 174,923 657,044 $ 1,319 6

expenses:ch and development 9,601 9,601 35,954 general and administrative 122,984 (6,149) 116,835 449,103 (10,107) 4 rating expenses 132,585 (6,149) 126,436 485,057 (10,107) 4

income 41,019 7,468 48,487 171,987 11,426 1

ome and (expense):ent and other income 1,958 1,958 2,875 expense (6,527) (6,527) (22,934) (

efore income taxes 36,450 7,468 43,918 151,928 11,426 1

xes 10,206 2,091 12,297 42,540 3,199

e $ 26,244 $ 5,377 $ 31,621 $ 109,388 $ 8,227 $ 1

A Nonvoting Common Share:et income $ 0.49 $ 0.10 $ 0.59 $ 2.03 $ 0.15 $ net income $ 0.48 $ 0.10 $ 0.58 $ 2.00 $ 0.15 $

B Voting Common Share:t i $ 0 49 $ 0 10 $ 0 59 $ 2 03 $ 0 15 $

Three Months Ended July 31st Twelve Months Ended July 31st