Amar Abou ZahrNadim Karam

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Young Lynx Media Competition

Presentation

Our Ambitions

Building awareness about the Dubai Center for Special Needs

Reaching out to individuals within corporations

Incentivizing them to get involved

The Sad Truth

The only time people pay attention to

them is when they are forced to by their

school/company.

It is so easy to overlook people with

special needs; classifying them as a

burden with no potential for success

in society.

With the help of the established local talents (mentors) we have in the UAE, they can help the special people (protégés) reach their full potential in a very public way.

How can we shed light on the forgotten

ones?

Exposing their

untapped potential

INTRODUCING

THE DCSN MENTOR & PROTÉGÉ

INNITIATIVE

The Idea in Action

Approach the relevant

sponsors in each field

Document the step by step

educational and emotional

journey between the mentor and

protégé

Showcase the content on both parties media platforms and

create webisodes.

Exposing their untapped potential through

guidance from leaders in each field (art, music,

sports etc.)

Introduce their mentors to the

potential protégés from

DCSN

Art as a Pillar

Approaching Art Dubai as a sponsor to provide

artists as mentors.

Showcase the best works of each protégé at Art Dubai, Art Night DIFC.. And DCSN’s website

Create a platform for online/offline auctions of these works, fundraising art for a cause.

Have the artist guide the protégés through their

artistic development

Music as a Pillar

Approaching Du as a sponsor to provide local

music talents as mentors.

Sell the album as hard copy with the ability to

purchase online through

donations.

Document the musical journey of the protégés for people to stay updated

with their progress.

Have the musicians guide their protégés through the creation of

music/album.

It Doesn’t Stop There..

The same strategy of mentor & protégé can live across all creative and active platforms:

Culinary TheatreSports

Benefits of this Idea

• Longevity• Live on multiple

platforms • Newsworthy & PR-

able (free media)• Double revenue

streams: from corporations and

end consumers

And most importantly, portraying

special need individuals as capable and productive

members of society.

The Media Touchpoints

THE DCSN MENTOR & PROTÉGÉ

INNITIATIVE Owned

content

Earned content:1. Free PR

coverage2. Money earned

from the initiative

3. Associating with the sponsor’s media plans