Information for Applicants

Digital Marketing Officer

September 2019

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Contents Page

Foreword from the Chief Executive 3

About Bournemouth Symphony Orchestra 4

Digital Marketing Officer Job Description 5-6

How to Apply 7

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Foreword from the Chief Executive

I have an unshakeable belief that music has the power to change people’s lives. I have personally witnessed it.

You will be joining a highly committed team of people who work hard to support each other in helping to realise the Bournemouth Symphony Orchestra’s ambition to ‘enhance lives through music’.

I joined Bournemouth Symphony Orchestra 7 years ago because of its high artistic values, outstanding Principal Conductor and international reputation. Its tradition of world-class music making had captured the respect and regard of audiences both nationally and internationally.

Since then, the BSO has gone from strength to strength,

However, I am also personally passionate about the excellent programme of education and community engagement BSO has established over the last 25 years. The impact of its work has ensured BSO’s passage to the very heart of the social fabric and regional identity of the South West.

There is a great story to be told about this incredible organisation. I hope you will join us.

Dougie Scarfe

Chief Executive

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About Bournemouth Symphony Orchestra

‘The cultura l heartbeat of the South West . ’ Darren Henley, Chief Executive of Arts Council England

Since 1893, Bournemouth Symphony Orchestra has represented artistic excellence. Throughout its illustrious history, BSO has worked with the finest composers, conductors and musicians in the world.

As an Orchestra, BSO’s reach is exceptional. In the 2018/19 concert season, BSO gave 130 performances in over 38 cities, towns and villages, making it the most prolific orchestra in the UK and one of the most prolific in the world. BSO performs to 5,000 audience members a week through its main venue concerts.

The Orchestra’s music making headquarters is based at Lighthouse, Poole’s Centre for the Arts, Dorset, where it delivers around 40 performances a year. Three-quarters of its artistic output is exported and performed across the length and breadth of the UK. Major performance destinations include Bournemouth, Poole, Bristol, Southampton, Portsmouth, Exeter, London, Cornwall, Birmingham, Cardiff, Gateshead, Leeds, Nottingham and Manchester.

BSO attracts significant praise for its artistic output. The Telegraph wrote, ‘No other regional British orchestras - few London ones, for that matter- offer more interesting programming than the Bournemouth Symphony Orchestra.’

The name of Bournemouth Symphony Orchestra is known across the world thanks to its broadcasting and media partnerships which include BBC Radio 3 and Classic FM.

Since his appointment as Principal Conductor of BSO in 2009, award-winning Kirill Karabits has become widely regarded as being in the top league amongst an outstanding cohort of conductors at the helm of UK orchestras. ‘Karabits is presiding over a golden age of this outstanding orchestra…this is music-making at its finest.’ Fine Times

Beyond the concert hall, BSO’s mission is to inspire and nurture the musical ambitions of people resident across the 10,000 square miles of the South and South West of England. BSO’s outreach programme ‘BSO Participate’ engages over 80,000 adults and children in projects each year. This pioneering work aims to give everyone, irrespective of age, health or financial circumstance, the opportunity to gain access to BSO’s world class music.

In November 2017, BSO was recognised as the Alzheimer’s Society’s Dementia-Friendly Organisation of the Year for its work in support of people living with dementia.

In March 2018, BSO, in conjunction with conductor James Rose, launched a world first with the creation of a professional ensemble ‘BSO Resound’ led by disabled musicians. ‘This is a lovely piece of news. At the same time it’s not necessarily a surprise that this is the kind of boundary breaking work Bournemouth [Symphony Orchestra] is fast developing a reputation for.’ Thoroughly Good Blog

BSO’s trail-blazing work beyond the concert hall is earning BSO a reputation as one of the most significant and exciting of cultural assets in the UK.

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Job Description Digital Marketing Officer

Reports to: Head of Marketing Responsible for: N/A Location: Poole Main Responsibilities 1. To co-ordinate and manage the development of all digital media including content for

www.bsolive.com 2. To play an active role in producing BSO press and publicity publications specifically

for digital distribution 3. To manage online advertising and social media campaigns in co-ordination with wider

advertising campaigns and print production 4. To co-ordinate and organise live stream events and other filming opportunities 5. To provide general marketing support 6. General office duties Specific Duties Website & e-marketing • Liaise with external website agency, informing them of any updates and other

requirements as part of ongoing Service Level Agreement with them • Regularly update copy on the website using WordPress content management system • Produce monthly website statistic and analytical reports • Online publicity – links to other sites, competitions, etc. • Manage and develop email lists, writing and sending out monthly e-newsletters as well

as more targeted email marketing campaigns using Dotdigital and Spektrix, the BSO CRM system

• Identify key awareness opportunities both internally and externally • Work with other departments to create and implement web-based projects • Create and disseminate audio/video show-reels/podcasts • Develop and maintain all aspects of the BSO’s social media applications

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Press and Publicity • Manage and update BSO website news pages to keep them fresh with new content

supplied by Communications Manager • Produce regular online audio and video show-reels for use on website and external

distribution • Create online social media campaigns in support of traditional marketing for certain

concerts/projects • Assist in production and distribution of publicity material (leaflets and posters). • Liaise with Communications Manager on all general press matters Live Streaming and Video Production • Identify streaming opportunities of BSO work and carry out production, including

existing commitments of schools concerts and Artist-in-Residence Masterclasses • Produce online video resources including schools concerts tutorials, repertoire

appreciation videos and artist interviews • Identify and progress opportunities to supply external services to other local Arts

organisations Advertising • Co-ordinate schedules of online concert advertising (eg. Google Adwords and

Facebook posts) in liaison with Senior Marketing Manager and Marketing Officer • Work with external partners to increase and sustain SEO • Identify and populate information on online music listing websites (eg Bachtrack) General Marketing Support • Front of House - Attend all promoted concerts (on a rota basis with marketing

department staff) to help with customer care – it is envisaged that this will involve 25-30 evenings across the primary concert season (October-May)

• Answer box office phone calls (on rota with all Marketing staff) • Participate in general marketing strategy meetings General Office Duties • Answer phone calls (on a rota basis with all office staff) • Assist Head of Marketing/ Senior Marketing Manager with day-to-day tasks and

correspondence • Other duties as appropriate

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How to Apply

Digital Marketing Officer

Full Time Salary: £18,000 - £20,000 depending on experience

Location: Poole

Contract type: Full time

We are looking for a dynamic and enthusiastic person to join our creative marketing team. Main responsibilities will be the active management of the BSO website and integration with the BSO online ticketing system as well as developing rich media content, social media and digital advertising campaigns and live streaming opportunities.

Ideally you will have experience in design/editing software, with good communication skills and possess a passion for orchestral music as well as everything digital.

A full clean driving licence is essential.

You will also receive benefits including access to BSO’s health and wellbeing programme, life insurance, personal pension, complimentary tickets to BSO concerts, 20 days annual leave plus bank holidays (Pro-rata) and a discretionary quota of leave between Christmas and New Year.

An application form is available on the BSO website at www.bsolive.com/careers which should be sent with your CV and supporting statement explaining why you think you are the right person for this role to Natalie Wright at nwright@bsorchestra.co.uk.

Closing Date: 1 October

Interviews will be held in Poole on 7-9 October 2019

The BSO is an equal opportunities employer