bounche inbound marketing

20
BOUNCHE.COM – DIGITAL AGENCY

Upload: fery-darmansyah

Post on 13-Jan-2015

301 views

Category:

Technology


0 download

DESCRIPTION

 

TRANSCRIPT

Page 1: Bounche inbound marketing

BOUNCHE.COM – DIGITAL AGENCY

Page 2: Bounche inbound marketing

INBOUND MARKETING

DIGITAL MARKETING

Page 3: Bounche inbound marketing

INBOUND MARKETINGTHE BEST WAY TO TURN STRANGERS INTO CUSTOMERS AND PROMOTERS OF YOUR BUSINESS

Page 4: Bounche inbound marketing

ATTRACT

KEYWORDSBLOG

SOCIAL MEDIAPAGES

CONVERT

CALL TO ACTIONSLANDING PAGEFORM CONTACT

CLOSE

EMAILWORKFLOWS

DELIGHT

SOCIAL MEDIACALL TO ACTIONS

EMAILWORKFLOW

DIGITAL MARKETING = INBOUND MARKETING

STRANGERS VISITOR LEADS CUSTOMER PROMOTERS

Page 5: Bounche inbound marketing

HOW IT WORKS FOR YOUR BUSINESS?

By creating and sharing content with the world.

publishing the right content in the right place at the right time, the

content marketing becomes relevant and helpful to your customers, not interruptive. Now that’s marketing people can love.

By creating content specifically designed to appeal to your dream customers, the

content will attracts qualified prospects to your business and

keeps them coming back for more.

Page 6: Bounche inbound marketing

WHY NEED TO OPTIMIZE YOUR SITE WITH INBOUND?

OPTIMIZING IS ABOUT ....

SETTING UP YOUR SITE FOR

SUCCESSIT IS ABOUT HOW TO GET PEOPLE TO YOUR SITE & WHAT TO DO WITH THEM ONCE THEY GET THERE.

Page 7: Bounche inbound marketing

WHO ARE YOU OPTIMIZING FOR?

1. WEBSITE VISITOR

2. SEARCH ENGINES

Page 8: Bounche inbound marketing
Page 9: Bounche inbound marketing

PEOPLE WHO LANDED

ON YOUR SITEBY SEARCH

REFERRALS / SHAREOr SOCIAL MEDIA

Page 10: Bounche inbound marketing

MORE VISITOR MEANS

MORE OPPORTUNITIESFOR LEADS AND CUSTOMERS

Page 11: Bounche inbound marketing

WHY OPTIMIZE FOR SEARCH ENGINES?

Every day Google answers more than one billion questions from people around the globe in 181 countries and 146 languages http://www.google.com/competition/howgooglesearchworks.html

Google logs 2 billion searches a day

Search Engine Statistic Indonesia – Market Share Google : 96,72 %http://gs.statcounter.com/#search_engine-ID-yearly-2012-2012-bar

Page 12: Bounche inbound marketing

WHY OPTIMIZE FOR SEARCH ENGINES?

Page 13: Bounche inbound marketing

IMPLEMENTATIONS & WORKFLOW

KEYWORDS SEO & SEM

CONTENT CREATIONS

Upload content on company website

Social Media : FB, Twittter, etc

Blogs :Blog Network

UGC Site :Youtube, Forum

News Site

Business Directory

Social Bookmarking Site

CONTENT MARKETING TOOLS

Create

Backlink and Drive

Traffic Growth

WEBSITE

Landing page = From to setup appointment

Free consultations as “Call to Actions”

MEDIA PLAN :SEM, GDN, Mobild Ads

Run On Network

Page 14: Bounche inbound marketing

OPTIMIZING BUILD WEBSITE USER EXPERIENCE THAT SPEAKS TO THEM – AND SEARCH ENGINES.

SUMMARY

INBOUND MARKETING : ATTRACT STRANGER VISITOR : (Blogs, Content, Keyword, Social Media)CONVERT VISITOR LEADS (Forms, Offerings-CTA, Database, Social Media)CLOSING LEADS CUSTOMERS (Email Nurturing, Content Email)DELIGHT CUSTOMERS PROMOTERS (Social Media, Email Nurturing, Blogs)

Page 15: Bounche inbound marketing
Page 16: Bounche inbound marketing
Page 17: Bounche inbound marketing
Page 18: Bounche inbound marketing
Page 19: Bounche inbound marketing
Page 20: Bounche inbound marketing