bounce draft 2

magazine

thesarah dauphineeandrew greenute wegmanncarly spicerlauren whiteway

graphıc desıgnersDesign tennis issue

SARAH DAUPHINEEDesign Tennis #1


B UNCE5

Society Binge

The design incorpo-rates three elements of Sarah’s; header 1

Lost, header 2 The Ability To Know When To Stop (I have

changed some of the wording) and the Thought Bubble.

The process was challenging adapting elements of Sarah’s design and creating a

new design. I felt that it was an act of vandalism changing Sarah’s design; it was akin to walking into

a gallery and scribbling on a work of art; Sacré Bleu.The design raises the issue that many people do not know

when to stop drinking and that they may have an alcohol problem (particularly in cities on Friday & Saturday nights, where binge drinking

is ‘seen’ as the norm), not a new problem in society but a major one in how drinking is ingrained into the Australian psyche. The message is also relevant

to people who may drink in secret etc. Essentially the message being conveyed is help is available with organisations such as Alcoholics Anonymous.

Andrew GreenDesign Tennis #2

Society Binge

The design incorpo-rates three elements of Sarah’s; header 1

Lost, header 2 The Ability To Know When To Stop (I have

changed some of the wording) and the Thought Bubble.

The process was challenging adapting elements of Sarah’s design and creating a

new design. I felt that it was an act of vandalism changing Sarah’s design; it was akin to walking into

a gallery and scribbling on a work of art; Sacré Bleu.The design raises the issue that many people do not know

when to stop drinking and that they may have an alcohol problem (particularly in cities on Friday & Saturday nights, where binge drinking

is ‘seen’ as the norm), not a new problem in society but a major one in how drinking is ingrained into the Australian psyche. The message is also relevant

to people who may drink in secret etc. Essentially the message being conveyed is help is available with organisations such as Alcoholics Anonymous.


B UNCE7

Ute W Tennis - TBA

Bounce

Design Tennis

Magazine

Ute W Tennis - TBA

9

Heres my design tennis piece - Kim at the Rodeo (pun)

This is the news article which sparked the piece:http://www.smh.com.au/world/north-korea-threatens-us-with-nuclear-strike-20130308-2fp7l.htmlThis threat made the news on TV made me think ‘what if North Korea starts a war?’ It’s a scary thought, especially with nuclear weapons involved. So this is where my piece attempts to illustrate the idea of a potential war while also making the point that its not just North Korea who want their day, America has a firm grasp on the world and as soon as another country starts to threaten their power, they are quick to move in.Your eye is drawn from the rocket display to Kim Jong-un’s pleased expression, over to the

tagline and down to the smaller elements of cross-hairs, toy soldiers and Uncle Sam. If you look at it more than just briefly, you will notice that the Australia is stuck in the middle, in the image of the world. Billows of smoke, taken from the previous design, accompany the rockets and the red to black gradient in the background has been kept to represent danger and the potential bloodshed.To launch a missile, on TV shows, the operator is portrayed sitting in front of a grid screen with cross hairs on the target. In this instance I have incorporated the grid in the background and have Kim’s cross hairs targeted on Uncle Sam. The foot soldiers are American civil war toy soldiers and are accompanied with the flag representing patriotism. The American

components used are from the 1940’s as an American driven physical war is really an archaic concept. Kim and his rockets are of the digital age as the North Korea threat is a new world issue.I have used a stencil type to strengthen the retro American part of the design and balance the elements. I used similar colours to the world and a gradient effect to give it that military feel and really draw out the main words ‘everybody wants’ and ‘world’.

Carly Spicer Design Tennis 04

5

Heres my design tennis piece - Kim at the Rodeo (pun)

This is the news article which sparked the piece:http://www.smh.com.au/world/north-korea-threatens-us-with-nuclear-strike-20130308-2fp7l.htmlThis threat made the news on TV made me think ‘what if North Korea starts a war?’ It’s a scary thought, especially with nuclear weapons involved. So this is where my piece attempts to illustrate the idea of a potential war while also making the point that its not just North Korea who want their day, America has a firm grasp on the world and as soon as another country starts to threaten their power, they are quick to move in.Your eye is drawn from the rocket display to Kim Jong-un’s pleased expression, over to the

tagline and down to the smaller elements of cross-hairs, toy soldiers and Uncle Sam. If you look at it more than just briefly, you will notice that the Australia is stuck in the middle, in the image of the world. Billows of smoke, taken from the previous design, accompany the rockets and the red to black gradient in the background has been kept to represent danger and the potential bloodshed.To launch a missile, on TV shows, the operator is portrayed sitting in front of a grid screen with cross hairs on the target. In this instance I have incorporated the grid in the background and have Kim’s cross hairs targeted on Uncle Sam. The foot soldiers are American civil war toy soldiers and are accompanied with the flag representing patriotism. The American

components used are from the 1940’s as an American driven physical war is really an archaic concept. Kim and his rockets are of the digital age as the North Korea threat is a new world issue.I have used a stencil type to strengthen the retro American part of the design and balance the elements. I used similar colours to the world and a gradient effect to give it that military feel and really draw out the main words ‘everybody wants’ and ‘world’.


5B UNCE11

This addition to my groups design tennis reflects the rebellious nature of some people. The ability to live by the rules does not come naturally to everyone and can even have catastrophic results. Of late, I have noticed that many news programs have been reporting on gun crime both locally and internationally, and am left wondering how people can wind up performing such viscous crimes. Could it be a result of boredom? (As was the early focus of our design tennis). Is literally due just to a rebellious nature? Or could it be both?

Firstly, your eye is drawn to the angry horse, as its warm, bright colours attract the eye. Then, following the characters body up to his big head, gun, and the text, the words describe what his motive is in such an explosive situation. The smashed glass framing the tiled world represents how easy it is for one person to cause devastation and how fragile the world is. It doesn't take much, perhaps just one person. Humour is brought to the image by the crazy face that has replaced Kim Jong-Un's face and the cartoonish style of the live figures, which add a surreal layer to a subject that is very real and quite daunting.

Following through from the previous works of my team, I have used elements from theirs to create a new message. These include, the person's body, the world, the type, the target and the clouds. By changing the opacity, size and position of some elements the image has taken on a new meaning and comments on current world and personal issues.

Lauren Whiteway Design Tennis 05

Meant to be broken

This addition to my groups design tennis reflects the rebellious nature of some people. The ability to live by the rules does not come naturally to everyone and can even have catastrophic results. Of late, I have noticed that many news programs have been reporting on gun crime both locally and internationally, and am left wondering how people can wind up performing such viscous crimes. Could it be a result of boredom? (As was the early focus of our design tennis). Is literally due just to a rebellious nature? Or could it be both?

Firstly, your eye is drawn to the angry horse, as its warm, bright colours attract the eye. Then, following the characters body up to his big head, gun, and the text, the words describe what his motive is in such an explosive situation. The smashed glass framing the tiled world represents how easy it is for one person to cause devastation and how fragile the world is. It doesn't take much, perhaps just one person. Humour is brought to the image by the crazy face that has replaced Kim Jong-Un's face and the cartoonish style of the live figures, which add a surreal layer to a subject that is very real and quite daunting.

Following through from the previous works of my team, I have used elements from theirs to create a new message. These include, the person's body, the world, the type, the target and the clouds. By changing the opacity, size and position of some elements the image has taken on a new meaning and comments on current world and personal issues.


Meant to be broken

B UNCE13

When I sat down to create this new design I’d just attended my mother in laws funeral. She passed

away rather suddenly on March 9th, although she had been struggling with Alzheimer’s for 2.5 years. Far too young to have the nightmare disease, I watched as it slowly stole away her memories and ability to do nearly anything.This design is rather busy and zany, much like the disease. I kept the crazy mans face, as it reminded me of the faces of so many Alzheimer’s victims. They are often overly happy for no apparent reason or just permanently grinning. I did change the hair color to reflect an older person. I also kept the crosshairs as it is directly aimed at the old man, who you can’t help but wonder

would be better off if he was just shot dead. The onsies represent the child like state they revert back to and the coffins are the inevitable. The onsies go on an on, slowly but surely, fading into the distance. This shows how the disease removes piece by piece any existence of the person you once knew, until one day they are completely gone.Other elements I kept were the think clouds, which I darkened to form gloomy rain clouds and the words ‘hard to’ were also used. I threw in the birds to add a bit more of a crazy, zany Alice in Wonderland feel to the piece. That too, representing how completely insane you feel when you are surrounded by a room of Alzheimer’s patients.

The design utilises elements from the teams (Team Renner) previous designs, such as the thought bubbles/clouds, the

crosshairs target and the whacked out crazy Guy Smiley character. I am unsure if the reading starts top left with the clothesline and washing and ‘zips’ straight up the diagonal line (clothesline) and out to the never never or is the reading left to right from the header and onto the crosshairs. If I was to change the layout of the design I would position the header top left, discard the top diagonal line; this way the reading of the design would have a clear point of entry and focal point and the second diagonal line (clothes line) would lead the eyes down to the crazy guy character.At first, I was unsure about the

symbolism of the washing but having read Sarah’s design statement and believe she has captured the hideous effets that Alzheimer’s has on the brain and the detrimental impact it has on the patient and ultimately death.The header (Alzheimer’s) fading attribute works well, possibly having the letters decrease in size would create a stronger link to the symbolism of death in the design and create a stronger connection between the two.The tagline (Hard to Swallow) I am still unsure of; is it saying that Alzheimer’s is hard on the person with the disease or is it saying it is hard on those around them? The type used in the tagline to me needs to be heavier and stronger in order for it to have more of an impact and the desired emotive messages.


DESIG

NER

RESPO

NSE

A. G

reen

S. D

auphi

nee

When I sat down to create this new design I’d just attended my mother in laws funeral. She passed

away rather suddenly on March 9th, although she had been struggling with Alzheimer’s for 2.5 years. Far too young to have the nightmare disease, I watched as it slowly stole away her memories and ability to do nearly anything.This design is rather busy and zany, much like the disease. I kept the crazy mans face, as it reminded me of the faces of so many Alzheimer’s victims. They are often overly happy for no apparent reason or just permanently grinning. I did change the hair color to reflect an older person. I also kept the crosshairs as it is directly aimed at the old man, who you can’t help but wonder

would be better off if he was just shot dead. The onsies represent the child like state they revert back to and the coffins are the inevitable. The onsies go on an on, slowly but surely, fading into the distance. This shows how the disease removes piece by piece any existence of the person you once knew, until one day they are completely gone.Other elements I kept were the think clouds, which I darkened to form gloomy rain clouds and the words ‘hard to’ were also used. I threw in the birds to add a bit more of a crazy, zany Alice in Wonderland feel to the piece. That too, representing how completely insane you feel when you are surrounded by a room of Alzheimer’s patients.

The design utilises elements from the teams (Team Renner) previous designs, such as the thought bubbles/clouds, the

crosshairs target and the whacked out crazy Guy Smiley character. I am unsure if the reading starts top left with the clothesline and washing and ‘zips’ straight up the diagonal line (clothesline) and out to the never never or is the reading left to right from the header and onto the crosshairs. If I was to change the layout of the design I would position the header top left, discard the top diagonal line; this way the reading of the design would have a clear point of entry and focal point and the second diagonal line (clothes line) would lead the eyes down to the crazy guy character.At first, I was unsure about the

symbolism of the washing but having read Sarah’s design statement and believe she has captured the hideous effets that Alzheimer’s has on the brain and the detrimental impact it has on the patient and ultimately death.The header (Alzheimer’s) fading attribute works well, possibly having the letters decrease in size would create a stronger link to the symbolism of death in the design and create a stronger connection between the two.The tagline (Hard to Swallow) I am still unsure of; is it saying that Alzheimer’s is hard on the person with the disease or is it saying it is hard on those around them? The type used in the tagline to me needs to be heavier and stronger in order for it to have more of an impact and the desired emotive messages.


DESIG

NER

RESPO

NSE

A. G

reen

S. D

auphi

nee

15

A Z E ML H I E R SI was unsure how to tackle this

design, Sarah’s design was very

personal and it made me feel emotional in many ways; the affects this disease has on the patient and the affects it has on the people around the patient (family, friends, nurses etc). At first, I wanted to try to make the design humorous in some way but as I thought about Alzheimer’s and the impact it has on people’s lives it made me angry. The anger I feel about this ‘ugly’ disease and the debilitating way it slowly takes someone’s identity and life. I feel angry that people suffer and angry that people are not able, by law to determine if they live or die, before Alzheimer’s takes control. The aim of the design is to build awareness about Alzheimer’s and highlight that people with this disease and others in similar situations need the right to decide about their futures. The designs message is that given the opportunity, people should be able die on their terms and with dignity.

Euthanasia is a contentious issue and the design aim is to generate emotion and the message (in the design) to instigate discussion. The design has a white background; this is to send a message of the shear nothing, cold and bland experience many Alzheimer’s patients face everyday and the connotations this ‘colour’ sends about death.The design reading is left to right and the clothesline, an element of Sarah’s design is used to form an ECG line/trace. The ECG sends messages of sterile environments, such as nursing homes and hospitals. The ECG element is used to represent living (the peaks) and the constant monotony of a patient’s daily life and the washing the degeneration of the brain and the flatline, representing death.I have incorporated into the ECG the word Alzheimer’s, these letters not only spell out the disease but the initials of hypothetical patients, this is a deliberate decision to convey an emotional response in the reading of the design.

The typeface is Baskerville, it is sharp and similar to the peaks of the ECG and the peoples names are Caflisch Script Pro. The proximity of these elements connect/unite and form a relationship and help with the understanding of the overall design.The pill element is centred and conveys a message that with a pill, a simple pill, an Alzheimer’s patient can die peacefully, with dignity and stir an emotive response with the reader.

not for someABCas easy as 1.2.3

Alistair Leslie Zanne Helen Eileen Imogen Martin Erin Rachel Sasha

“Imagine not recognising your family or

friends; imagine if you couldn’t remember the

alphabet”


A Z E ML H I E R SI was unsure how to tackle this

design, Sarah’s design was very

personal and it made me feel emotional in many ways; the affects this disease has on the patient and the affects it has on the people around the patient (family, friends, nurses etc). At first, I wanted to try to make the design humorous in some way but as I thought about Alzheimer’s and the impact it has on people’s lives it made me angry. The anger I feel about this ‘ugly’ disease and the debilitating way it slowly takes someone’s identity and life. I feel angry that people suffer and angry that people are not able, by law to determine if they live or die, before Alzheimer’s takes control. The aim of the design is to build awareness about Alzheimer’s and highlight that people with this disease and others in similar situations need the right to decide about their futures. The designs message is that given the opportunity, people should be able die on their terms and with dignity.

Euthanasia is a contentious issue and the design aim is to generate emotion and the message (in the design) to instigate discussion. The design has a white background; this is to send a message of the shear nothing, cold and bland experience many Alzheimer’s patients face everyday and the connotations this ‘colour’ sends about death.The design reading is left to right and the clothesline, an element of Sarah’s design is used to form an ECG line/trace. The ECG sends messages of sterile environments, such as nursing homes and hospitals. The ECG element is used to represent living (the peaks) and the constant monotony of a patient’s daily life and the washing the degeneration of the brain and the flatline, representing death.I have incorporated into the ECG the word Alzheimer’s, these letters not only spell out the disease but the initials of hypothetical patients, this is a deliberate decision to convey an emotional response in the reading of the design.

The typeface is Baskerville, it is sharp and similar to the peaks of the ECG and the peoples names are Caflisch Script Pro. The proximity of these elements connect/unite and form a relationship and help with the understanding of the overall design.The pill element is centred and conveys a message that with a pill, a simple pill, an Alzheimer’s patient can die peacefully, with dignity and stir an emotive response with the reader.

not for someABCas easy as 1.2.3

Alistair Leslie Zanne Helen Eileen Imogen Martin Erin Rachel Sasha

“Imagine not recognising your family or

friends; imagine if you couldn’t remember the

alphabet”


17

Ute W Tennis - TBA

Bounce

Design Tennis

Magazine

Ute W Tennis - TBA

1919

and my headaches worsened. Firstly I noticed the light sensitivity, the pain significantly stronger and feeling of fatigue. Then it started happening fortnightly. For at least two days at a time. This last bout, I was so sick I couldn’t hold down the pain killers so I had to endure the pain until it stopped at about 1am in the morning. I realised then that the pill just wasn’t for me.This design questions the use of the pill, and asks people if it is right for them? This design draws left to right this time, understanding the issue then moving onto the image of the girl to further rationalise the piece. I drew all the ‘drawn-looking’ elements then overlaid and repeated them to get this effect. The pattern on her dress is actually Ute’s cervix design, outlined and duplicated to form the pattern. I used Helvetica throughout the text (except for ‘your body’ which was hand drawn) as there are so many different styles, I could really change up the text without adding in multiple fonts. The ‘your body’ text and hand drawn pill help connect the text element to the image. I hope the clouded image of the girl is perceived to be a little disturbing because it is. If your headaches worsen from taking the pill, to the point where mine go to, they can cause more devastating issues later on.

Ute discussed the issue of birth control and its perception within religious communities.Religion is deemed of low importance in this design with the cross up the top so small you only see it last. Were you shocked at the diagram of a women’s reproductive system? There isn’t any pretty flowers or nuns in this design, the use of imagery has a negative tone however presents a stronger message to the viewer. I didn’t see ‘the pill’ straight away as it is combined with the reproductive image and is larger than what my mind associates as being ‘the pill’. The text ‘to block sperm’ helps send the message however I feel it is positioned too far away from ‘its a sin’, or perhaps it needs to be the same font to associate it better? Maybe the religious connection could be more clear? Overall I find this design is quite comical, it points at religions then shows them a picture of a cervix. It has given me some great ideas to put forward for the next round of design tennis.The subject of ‘the pill’ is quite current to me as about a week ago I stopped taking it because I was getting monster migraines quite frequently. I normally get a hormone headache once a month, it starts out with tightening muscles in the back of my neck and this annoying pain that lasts a couple of days. Three months ago I started taking the pill


3

and my headaches worsened. Firstly I noticed the light sensitivity, the pain significantly stronger and feeling of fatigue. Then it started happening fortnightly. For at least two days at a time. This last bout, I was so sick I couldn’t hold down the pain killers so I had to endure the pain until it stopped at about 1am in the morning. I realised then that the pill just wasn’t for me.This design questions the use of the pill, and asks people if it is right for them? This design draws left to right this time, understanding the issue then moving onto the image of the girl to further rationalise the piece. I drew all the ‘drawn-looking’ elements then overlaid and repeated them to get this effect. The pattern on her dress is actually Ute’s cervix design, outlined and duplicated to form the pattern. I used Helvetica throughout the text (except for ‘your body’ which was hand drawn) as there are so many different styles, I could really change up the text without adding in multiple fonts. The ‘your body’ text and hand drawn pill help connect the text element to the image. I hope the clouded image of the girl is perceived to be a little disturbing because it is. If your headaches worsen from taking the pill, to the point where mine go to, they can cause more devastating issues later on.

Ute discussed the issue of birth control and its perception within religious communities.Religion is deemed of low importance in this design with the cross up the top so small you only see it last. Were you shocked at the diagram of a women’s reproductive system? There isn’t any pretty flowers or nuns in this design, the use of imagery has a negative tone however presents a stronger message to the viewer. I didn’t see ‘the pill’ straight away as it is combined with the reproductive image and is larger than what my mind associates as being ‘the pill’. The text ‘to block sperm’ helps send the message however I feel it is positioned too far away from ‘its a sin’, or perhaps it needs to be the same font to associate it better? Maybe the religious connection could be more clear? Overall I find this design is quite comical, it points at religions then shows them a picture of a cervix. It has given me some great ideas to put forward for the next round of design tennis.The subject of ‘the pill’ is quite current to me as about a week ago I stopped taking it because I was getting monster migraines quite frequently. I normally get a hormone headache once a month, it starts out with tightening muscles in the back of my neck and this annoying pain that lasts a couple of days. Three months ago I started taking the pill


321


2525

Australia is no different to the majority of western societies in having an unhealthy obsession with fast food, with the biggest fast food business being McDonalds. McDonalds is so well known I have incorporated into the design a yellow ‘M’ (read Golden Arches) so readers of the design will make the fast food connection and associated connotations. The ‘M’ element is purposely made large; this is to symbolise obesity (super size anyone).Within the ‘M’, I have added a hair silhouette to represent the Australian male and female population.

The French Fries visual and copy connect with the ‘M’ element highlighting the message of the design and conveys to the reader a clear visual of the type of foods that is contributing to the obesity problem.The design is yellow and red to clearly connect with McDonalds iconic colours (most people instantly connect these colours with McDonalds). These two colours are also universally used to highlight to the consumer a bargain.

Would You Like Chips With That

?34 36 38 40 4442


Australia is no different to the majority of western societies in having an unhealthy obsession with fast food, with the biggest fast food business being McDonalds. McDonalds is so well known I have incorporated into the design a yellow ‘M’ (read Golden Arches) so readers of the design will make the fast food connection and associated connotations. The ‘M’ element is purposely made large; this is to symbolise obesity (super size anyone).Within the ‘M’, I have added a hair silhouette to represent the Australian male and female population.

The French Fries visual and copy connect with the ‘M’ element highlighting the message of the design and conveys to the reader a clear visual of the type of foods that is contributing to the obesity problem.The design is yellow and red to clearly connect with McDonalds iconic colours (most people instantly connect these colours with McDonalds). These two colours are also universally used to highlight to the consumer a bargain.

Would You Like Chips With That

?34 36 38 40 4442


27

Ute W Tennis - TBA

Bounce

Design Tennis

Magazine

Ute W Tennis - TBA

29

Ute’s design tennis ‘milk wars’ is quite an interesting piece. She has used an iconic movie font and laser elements to simulate the sense of war but rather than triggering an emotional sense of fear it triggers a nostalgic emotional connection. This softens the piece and makes it less abrupt than some of her other pieces however this isn’t such a bad thing. I am drawn in by the star wars text and it makes me curious enough to spend time to read the tagline and connect the images with the text. I feel this design is quite strong using complementary futuristic fonts, deep colours and iconic imagery. I enjoy the udder shape squirting out lasers, without them, the udder may not be as recognisable. It is a very centralised image, with the text the strongest element so the message is very obvious. Overall I enjoy this design, it makes me want to watch an old star wars movie again and also ties into a current issue that I also have been made aware of through media channels such as newspapers and TV.It makes me angry to hear of the farmers being squeezed just so Coles and Woolworths can compete for the cheapest milk so they can attract more consumers. They are pulling in more profits than ever with aggressive marketing campaigns and price reductions throughout the supermarket. When Coles was running their ‘down down’ advertisements on TV, I would walk into their store and every third song played on the PA would be that annoying ‘down down’ song. It is now seared into my head and I can’t take it back. Thanks Coles. Possibly because of their latest marketing

campaign and aggressive price reductions I think that Coles is always cheaper so I shop there even though I have both Coles and Woolworths within 10 meters of each other and just up the road from my house. I am conscious of my spending as we are a one income household at the moment. Coles latest advertising is really drawing in consumers who want to save money where as Woolworths advertising has been promoting fresh food and quality. Which supermarket do you shop at?To compile my piece, I found a cow photo I took while on our Uncle’s Farm in Oberon a few years ago. The cows were curious, if you crouched down and waited a minute they would come right up to you. I loved hanging out with the cows! The background consists of a scrunched up paper texture re-coloured with a tan colour overlay. I have used Veranda to complement the star wars font and have applied a gradient effect to connect the ‘brand wars’ with the iconic logos of both brands. The sidewards rotated text and block background at the bottom is Saul Bass influenced. I created a pattern of the two logos to saturate their presence in the design much like their presence in the media. I cut off the head of my poor cow friend as unfortunately the farmers are the ones losing out in the end, the cost cutting in turn hurts the cows and our farming industry. I ask the question ‘whose side are you on?’, who do you shop with every week? As consumers we should be wary of the media and stick with independent sellers like Aussie Farmers Direct.


7

Ute’s design tennis ‘milk wars’ is quite an interesting piece. She has used an iconic movie font and laser elements to simulate the sense of war but rather than triggering an emotional sense of fear it triggers a nostalgic emotional connection. This softens the piece and makes it less abrupt than some of her other pieces however this isn’t such a bad thing. I am drawn in by the star wars text and it makes me curious enough to spend time to read the tagline and connect the images with the text. I feel this design is quite strong using complementary futuristic fonts, deep colours and iconic imagery. I enjoy the udder shape squirting out lasers, without them, the udder may not be as recognisable. It is a very centralised image, with the text the strongest element so the message is very obvious. Overall I enjoy this design, it makes me want to watch an old star wars movie again and also ties into a current issue that I also have been made aware of through media channels such as newspapers and TV.It makes me angry to hear of the farmers being squeezed just so Coles and Woolworths can compete for the cheapest milk so they can attract more consumers. They are pulling in more profits than ever with aggressive marketing campaigns and price reductions throughout the supermarket. When Coles was running their ‘down down’ advertisements on TV, I would walk into their store and every third song played on the PA would be that annoying ‘down down’ song. It is now seared into my head and I can’t take it back. Thanks Coles. Possibly because of their latest marketing

campaign and aggressive price reductions I think that Coles is always cheaper so I shop there even though I have both Coles and Woolworths within 10 meters of each other and just up the road from my house. I am conscious of my spending as we are a one income household at the moment. Coles latest advertising is really drawing in consumers who want to save money where as Woolworths advertising has been promoting fresh food and quality. Which supermarket do you shop at?To compile my piece, I found a cow photo I took while on our Uncle’s Farm in Oberon a few years ago. The cows were curious, if you crouched down and waited a minute they would come right up to you. I loved hanging out with the cows! The background consists of a scrunched up paper texture re-coloured with a tan colour overlay. I have used Veranda to complement the star wars font and have applied a gradient effect to connect the ‘brand wars’ with the iconic logos of both brands. The sidewards rotated text and block background at the bottom is Saul Bass influenced. I created a pattern of the two logos to saturate their presence in the design much like their presence in the media. I cut off the head of my poor cow friend as unfortunately the farmers are the ones losing out in the end, the cost cutting in turn hurts the cows and our farming industry. I ask the question ‘whose side are you on?’, who do you shop with every week? As consumers we should be wary of the media and stick with independent sellers like Aussie Farmers Direct.


731


A World of Brands

Brands are present in just about everything we do in our everyday lives . In order to succeed, companies not only sell their product to the customer but also their brand. In this round of design tennis, I explored this idea from both the companies perspective but also how the customer views them. Although many of us refuse to believe we need brands, their importance in our lives often goes unnoticed. The original design tennisreally opened my eyes to this and made me realise just how many brandsI recognised within such a short film clip.

Carly’s “Brand Wars” project uses the Coles and Woolworths logos ina banner at the bottom of the image which was a clever use of logo.I was considering adapting this idea into my image, although for my subject, I felt using brand logos may influence the design too muchas I wanted the idea of ‘brand’ to come from the initial stages of creation.

Beginning with the BRAND jig-saw of words, I built each layer with different fonts and size words associated with brands and their needs inorder to be successful. Next, I thought about ways in which brands are promoted. Considering the wording is quite complex, it needed to be simple. A billboard is one of the most common styles of advertising to a large audience, and as this style of advertising is aimed to be viewed in a short amount of time, their simplicity is paramount. The lights in this image shine upwards towards the sign, creating a feeling of importance for the subject, and the sky background adds to this notion of hight and importance.

33


A World of Brands

Brands are present in just about everything we do in our everyday lives . In order to succeed, companies not only sell their product to the customer but also their brand. In this round of design tennis, I explored this idea from both the companies perspective but also how the customer views them. Although many of us refuse to believe we need brands, their importance in our lives often goes unnoticed. The original design tennisreally opened my eyes to this and made me realise just how many brandsI recognised within such a short film clip.

Carly’s “Brand Wars” project uses the Coles and Woolworths logos ina banner at the bottom of the image which was a clever use of logo.I was considering adapting this idea into my image, although for my subject, I felt using brand logos may influence the design too muchas I wanted the idea of ‘brand’ to come from the initial stages of creation.

Beginning with the BRAND jig-saw of words, I built each layer with different fonts and size words associated with brands and their needs inorder to be successful. Next, I thought about ways in which brands are promoted. Considering the wording is quite complex, it needed to be simple. A billboard is one of the most common styles of advertising to a large audience, and as this style of advertising is aimed to be viewed in a short amount of time, their simplicity is paramount. The lights in this image shine upwards towards the sign, creating a feeling of importance for the subject, and the sky background adds to this notion of hight and importance.

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Final Summary - TBA

TBATBABounce

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Magazine

Final Summary - TBA

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