boston ballet school arts administration internship presentation
TRANSCRIPT
BOSTON BALLET SCHOOL – ARTS ADMINISTRATION INTERNSHIP
Marketing for Summer Dance Programs Using Social Media
By Emma Partridge
HOUSTON BALLET ACADEMY Section One
Houston Ballet Academy Facebook
Houston Ballet Academy Cover Photo
Houston Ballet Academy Facebook
•2,556
Number of Likes
•285
Number of People Talking
•20
Number of Summer Program Posts
Houston Ballet Instagram
Houston Ballet Instagram Page
Houston Ballet Instagram•
•6,617
Number of Followers
•187
Number of Posts
•20
Number of Summer Program Posts
Houston Ballet Academy Notes • Showcases a wide variety of aspects from the program including technique classes, student candid's, and even back stage shots
• Students can visualize what the daily routines is like while parents can clearly see that is a great working environment
• Nearly everyday there is something posted, even now that the summer program is over
• VIDEOS! Ten seconds of amazing turn out and extensions can influence a potential student by leaps and bounds ;)
Fun Staged Photos
Classroom Exercises
Behind the Scenes Shots
PACIFIC NORTHWEST BALLET Section Two
Pacific Northwest Ballet Facebook
PNB Cover Photo
Pacific Northwest Ballet Facebook•
•97,564
Number of Likes
•9.5 K
Number of People Talking
•6
Number of Summer Program Posts
Note: No PNB School Facebook page
Pacific Northwest Ballet Facebook
Pacific Northwest Ballet Instagram
PNB Instagram Page
Pacific Northwest Ballet Instagram•
•2,602
Number of Followers
•11
Number of Posts
•4
Number of Summer Program Posts
Pacific Northwest Ballet Notes
• Posts regularly include videos that showcase the summer course students doing what they do best!
• Videos are taken from different angles and has varies classes
• Can clearly see that the videos are not professionally done
SAN FRANCISCO BALLET SCHOOL Section Three
San Francisco Ballet School Facebook
San Francisco Ballet School Facebook
•
•60,817
Number of Likes
•2.5K
Number of People Talking
•8
Number of Summer Program Posts
San Francisco Ballet School Facebook
San Francisco Ballet Instagram
San Francisco Ballet Instagram
San Francisco Ballet Instagram•
•18,635
Number of Followers
•647
Number of Posts
•0
Number of Summer Program Posts
San Francisco Ballet School Notes
• Chooses to focus all of its Summer Dance Programs posts to Facebook
• Focuses in on other social media such as Pinterest and and Tumblr
BOSTON BALLET SCHOOLSection Four
Boston Ballet School Facebook
Boston Ballet School Facebook•
•14,462
Number of Likes
•261
Number of people talking
•5
Number of Summer Program Posts
Boston Ballet School Facebook
Boston Ballet Instagram
Boston Ballet Instagram•
•9,799
Number of Followers
•242
Number of Posts
•3
Number of Summer Program Posts
Boston Ballet Instagram
Boston Ballet School Notes
• Starting to capture a the variety of classes from ballet to modern, to the group shots of weekend activities
• Kids in this generation want to be seen on social media
• Being able to tag yourself on the Boston Ballet Instagram and show it off to your friends is not only great word of mouth marketing but it is also free and easy advertisement
Overview
• The SDP Target Markets are both the students and parents
• Through social media we can easily, quickly, and inexpensively reach out to a huge range of target segments that might not have ever been reached before
• Can reach even more audiences by linking Instagram posts to Facebook