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Cisco Confidential 1 © 2010 Cisco and/or its affiliates. All rights reserved. Borderless Networks & Architecture Marketing David Chalmers Market Manager Architectures UKI May 2011

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Cisco Confidential 1© 2010 Cisco and/or its affiliates. All rights reserved.

Borderless Networks & Architecture Marketing

David Chalmers

Market Manager Architectures UKI May 2011

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

BORDERLESSINFRASTRUCTURE

Application Networking/ Optimization

Switching SecurityRoutingWireless

BORDERLESS NETWORK SYSTEMS

BORDERLESS NETWORK SERVICES

BORDERLESS END-POINT/USER SERVICES

Securely, Reliably, Seamlessly: AnyConnect

Mobility:Motion

App Performance: App Velocity

Energy Management: EnergyWise

Multimedia Optimization:

Medianet

Security:TrustSec

Architecture for Agile Delivery of the Borderless Experience

Unified Fabric

Extended Cloud

ExtendedEdge

UnifiedAccess

CampusCore

CISCO

LIFECYCLE

SERVICES

POLICY

CISCO SMART

SERVICES

MANAGEMENT

33© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID

Borderless Networks Campaign Details

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4

Objectives: Drive awareness & demand for security products &

solutions

Audience: Enterprise, & Commercial Security DM

Cisco Execution:

Nov – email, to security

installed base

Call to action –security

assessment by partners

Feb – IB sales programme

Technology: Whole security portfolio/Trustsec

Partner Assets:PMC: www.ciscopartnermarketing.com

Select Campaigns, Architectures, BN

Partner Central:

http://www.cisco.com/web/partners/sell/te

chnology/index.html

Select BN under ARCHITECTURE AND

SOLUTIONS

Proactive system protection powered by Cisco Security Intelligence Operations (SIO)

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 5

Campaign Overview PMC

Playbook

At a Glance

Presentation

100 words

Fighting today’s security threats effectively

Requires an integrated, intelligent, and efficient

response

Your organisation needs to be able to:

Rapidly identify and respond to evolving threats

Enforce business policies for a secure remote workforce

Deliver security from the branch to headquarters using

existing network equipment

Protect itself against business disruption and risk

Evolve and operate efficiently while maintaining a

secure, cost-effective, and compliant environment

I can offer you a readiness audit and can recommend

high-performance, market-leading security solutions to

help address any gaps in your security strategy. Please

contact me, [partner name], at [number] to schedule

your audit.

Copy Blocks

Web Banners

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6

Objectives: Awareness & DG; up-sell, cross-sell, migration

Secure mobility proposition as an aspect of TD

Audience: Enterprise, Public Sector & Commercial TDM

Cisco Execution:

April – email & DM to security

installed base

Call to action – virtual event

Apr/May – Telemarketing follow

up for attendees & web banners

Technology: Secure mobility portfolio - AnyConnect 3.0 + ASA 8.4 + IronPort

S-Series, Web Security Appliance with AsyncOS 7.

Partner Assets:PMC: www.ciscopartnermarketing.com

Select Campaigns, Architectures, BN

Partner Central:

http://www.cisco.com/web/partners/sell/t

echnology/index.html

Select BN under ARCHITECTURE AND

SOLUTIONS

Web Security with next generation Remote Access

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 7

Campaign Overview PMC

Training Presentation

Playbook

Emails

Web Banners

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 8

Objectives: DG; Up-sell, Cross-sell, Migration

Drive migration & lifecycle management message

Audience: Enterprise, Public Sector & Commercial TDM

Cisco Execution:

May – email, DM &

telemarketing to installed base

Call to action – TCO

Whitepaper

July – Network Transformation

workshops

Technology: Wired, wireless, remote networks & security

Any device, Anywhere, Any time: securely, reliably & seamlessly

Partner Assets:PMC: www.ciscopartnermarketing.com

Select Campaigns, Architectures, BN

Partner Central:

http://www.cisco.com/web/partners/sell/t

echnology/index.html

Select BN under ARCHITECTURE AND

SOLUTIONS

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9

Campaign Overview PMC

Playbook

Customer & Training

Presentations

At a Glance

Customer facing copy:

The increase in mobile devices, video, and

collaboration between customers, partners,

and suppliers brings on new challenges for IT:

how to increase productivity, agility, and

security while controlling costs, without

overtaxing the network. See how Cisco

Borderless Networks delivers the new

workplace experience, connecting anyone,

anywhere, using any device—securely,

reliably, and seamlessly.

Copy Blocks

Product ImagesWeb Banners

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 10

Objectives: DG; Win net new customers with 29xx, drive upsell

to wireless and differentiate 35xx/37xx

Audience: Value and solutions buyer – partner led

Cisco Execution:

May – ISAM RTC/PRTC

Call to action – engage

partners in end user demand

generation

NB: Special switching

promotion up to 57%

Technology: Cisco Catalyst 29xx, 35xx/37xx/Wireless

Capture Switching Share with Cisco Catalyst 29xx/35/37xx Series

Partner Assets:

May – launch of assets via

distribution partners integrate

to VDF plans

Launch of new PDC based co-

marketing service; eDM &

telemarketing

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11

Reason to

call/ISAM

playbook

Positioning

guide

Copy blocks

Competitive

Cheat sheets

Web banners

eDM & DM

Telemarketing

1212© 2010 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID

Architectures Campaign Roadmap

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13

Collaboration

Q1 Q2 Q3 Q4

Borderless

Networks

Data Centre

Virtualisation

Collaboration Breakaway

Collaboration Launch /TCF

Pervasive Video

Win the Workspace

E3/BN3 Launch/TCF

Borderless Access

Threat Defence W1 Threat Defence W2

BN4 Launch/TCF

Secure Mobility

UC Expo

Ent Connect Launch

DCBA

Matterhorn Launch/TCF

Unified Compute

E3/ Launch

DC Switching Evolution

Unified FabricUCS/VSphere

VForums

IP Expo 2960s DMR Prog.

Spring into Summer

© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14

Collaboration

May June July FY’12

Borderless

Networks

Data Centre

Virtualisation

Pervasive Video

Borderless Access

Threat Defence

BN4 Launch/TCF

Secure Mobility

DC Switching Evolution

UCS/VSphere (Partners)

Unified Computing Solution UCS

Journey to Unified Fabric

Win the Workspace

Collaboration Breakaway

Spring into Summer

Thank you.

Any questions?