borderless networks & architecture marketing...partners in end user demand generation nb:...
TRANSCRIPT
Cisco Confidential 1© 2010 Cisco and/or its affiliates. All rights reserved.
Borderless Networks & Architecture Marketing
David Chalmers
Market Manager Architectures UKI May 2011
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2
BORDERLESSINFRASTRUCTURE
Application Networking/ Optimization
Switching SecurityRoutingWireless
BORDERLESS NETWORK SYSTEMS
BORDERLESS NETWORK SERVICES
BORDERLESS END-POINT/USER SERVICES
Securely, Reliably, Seamlessly: AnyConnect
Mobility:Motion
App Performance: App Velocity
Energy Management: EnergyWise
Multimedia Optimization:
Medianet
Security:TrustSec
Architecture for Agile Delivery of the Borderless Experience
Unified Fabric
Extended Cloud
ExtendedEdge
UnifiedAccess
CampusCore
CISCO
LIFECYCLE
SERVICES
POLICY
CISCO SMART
SERVICES
MANAGEMENT
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Borderless Networks Campaign Details
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Objectives: Drive awareness & demand for security products &
solutions
Audience: Enterprise, & Commercial Security DM
Cisco Execution:
Nov – email, to security
installed base
Call to action –security
assessment by partners
Feb – IB sales programme
Technology: Whole security portfolio/Trustsec
Partner Assets:PMC: www.ciscopartnermarketing.com
Select Campaigns, Architectures, BN
Partner Central:
http://www.cisco.com/web/partners/sell/te
chnology/index.html
Select BN under ARCHITECTURE AND
SOLUTIONS
Proactive system protection powered by Cisco Security Intelligence Operations (SIO)
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Campaign Overview PMC
Playbook
At a Glance
Presentation
100 words
Fighting today’s security threats effectively
Requires an integrated, intelligent, and efficient
response
Your organisation needs to be able to:
Rapidly identify and respond to evolving threats
Enforce business policies for a secure remote workforce
Deliver security from the branch to headquarters using
existing network equipment
Protect itself against business disruption and risk
Evolve and operate efficiently while maintaining a
secure, cost-effective, and compliant environment
I can offer you a readiness audit and can recommend
high-performance, market-leading security solutions to
help address any gaps in your security strategy. Please
contact me, [partner name], at [number] to schedule
your audit.
Copy Blocks
Web Banners
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Objectives: Awareness & DG; up-sell, cross-sell, migration
Secure mobility proposition as an aspect of TD
Audience: Enterprise, Public Sector & Commercial TDM
Cisco Execution:
April – email & DM to security
installed base
Call to action – virtual event
Apr/May – Telemarketing follow
up for attendees & web banners
Technology: Secure mobility portfolio - AnyConnect 3.0 + ASA 8.4 + IronPort
S-Series, Web Security Appliance with AsyncOS 7.
Partner Assets:PMC: www.ciscopartnermarketing.com
Select Campaigns, Architectures, BN
Partner Central:
http://www.cisco.com/web/partners/sell/t
echnology/index.html
Select BN under ARCHITECTURE AND
SOLUTIONS
Web Security with next generation Remote Access
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Campaign Overview PMC
Training Presentation
Playbook
Emails
Web Banners
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Objectives: DG; Up-sell, Cross-sell, Migration
Drive migration & lifecycle management message
Audience: Enterprise, Public Sector & Commercial TDM
Cisco Execution:
May – email, DM &
telemarketing to installed base
Call to action – TCO
Whitepaper
July – Network Transformation
workshops
Technology: Wired, wireless, remote networks & security
Any device, Anywhere, Any time: securely, reliably & seamlessly
Partner Assets:PMC: www.ciscopartnermarketing.com
Select Campaigns, Architectures, BN
Partner Central:
http://www.cisco.com/web/partners/sell/t
echnology/index.html
Select BN under ARCHITECTURE AND
SOLUTIONS
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 9
Campaign Overview PMC
Playbook
Customer & Training
Presentations
At a Glance
Customer facing copy:
The increase in mobile devices, video, and
collaboration between customers, partners,
and suppliers brings on new challenges for IT:
how to increase productivity, agility, and
security while controlling costs, without
overtaxing the network. See how Cisco
Borderless Networks delivers the new
workplace experience, connecting anyone,
anywhere, using any device—securely,
reliably, and seamlessly.
Copy Blocks
Product ImagesWeb Banners
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Objectives: DG; Win net new customers with 29xx, drive upsell
to wireless and differentiate 35xx/37xx
Audience: Value and solutions buyer – partner led
Cisco Execution:
May – ISAM RTC/PRTC
Call to action – engage
partners in end user demand
generation
NB: Special switching
promotion up to 57%
Technology: Cisco Catalyst 29xx, 35xx/37xx/Wireless
Capture Switching Share with Cisco Catalyst 29xx/35/37xx Series
Partner Assets:
May – launch of assets via
distribution partners integrate
to VDF plans
Launch of new PDC based co-
marketing service; eDM &
telemarketing
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 11
Reason to
call/ISAM
playbook
Positioning
guide
Copy blocks
Competitive
Cheat sheets
Web banners
eDM & DM
Telemarketing
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Architectures Campaign Roadmap
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Collaboration
Q1 Q2 Q3 Q4
Borderless
Networks
Data Centre
Virtualisation
Collaboration Breakaway
Collaboration Launch /TCF
Pervasive Video
Win the Workspace
E3/BN3 Launch/TCF
Borderless Access
Threat Defence W1 Threat Defence W2
BN4 Launch/TCF
Secure Mobility
UC Expo
Ent Connect Launch
DCBA
Matterhorn Launch/TCF
Unified Compute
E3/ Launch
DC Switching Evolution
Unified FabricUCS/VSphere
VForums
IP Expo 2960s DMR Prog.
Spring into Summer
© 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14
Collaboration
May June July FY’12
Borderless
Networks
Data Centre
Virtualisation
Pervasive Video
Borderless Access
Threat Defence
BN4 Launch/TCF
Secure Mobility
DC Switching Evolution
UCS/VSphere (Partners)
Unified Computing Solution UCS
Journey to Unified Fabric
Win the Workspace
Collaboration Breakaway
Spring into Summer