boosting your linkedin profile & resume -...

©2018 SMA. All Rights Reserved.

Boosting your LinkedIn Profile and Résumé

Lucy Beaudette

Senior Recruiter, SMA

Who am I?

©2018 SMA. All Rights Reserved

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Lima

Santa Barbara

Irvine

Sacramento

Why LinkedIn?


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Recruiters, Hiring Managers & Decision

Makers are looking you up online

LinkedIn

Google

Facebook

Twitter

Instagram

Why LinkedIn?

Reach:500M users worldwide

40% are daily users

New users every 2 seconds

3M active job listings

1B endorsements©2018 SMA. All Rights Reserved

4Data from LinkedIn Summit at VidCon 2018

Making a Robust LinkedIn Account


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✓ Professional

Profile Photo

(PPP)

✓ Current Position

✓ Short, Factual

Headline

✓ Education

✓ Location

✓ Relevant Banner

Making a Robust LinkedIn Account – Summary & Media


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Summary

Media



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✓ Title

✓ Company

✓ Location

✓ Duration

✓ Responsibilities

✓ Tools

✓ Keywords

✓ Media / Links



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Keywords = Industry Lingo + Industry Tools / Applications / Software

✓ LinkedIn uses AI

to allow recruiters

to do keyword

searches

Senior Recruiter

SMA. Inc.

Dec 2017 – Present • 8 mos

Irvine, California

Responsibilities:

Source and recruit Subject Matter Experts and Industry Leaders for SMA's core consulting services:

Management Consulting; Capture / Proposal Development; Integrated Planning and Controls;

Engineering; Program/ Project Management

Recruit in the Defense and Aerospace, IT and Healthcare industries. **Actively seeking for Secret

Clearance professionals**

Nurture the candidate experience; coach candidates on how to create a stellar profile in our

proprietary software application: Talent on Demand (TOD)

Schedule candidate interviews with our senior practice lead; gather feedback and negotiate

consultant rates for both 1099 and W2 Associates

Manage ATS to ensure concise communication with applicants and keep a record of the entire

recruiting lifecycle

Create a weekly report for the CEO and COO to showcase my weekly recruiting contributions and

plans

Host company sponsored networking events; attend to other professional events to promote SMA's

brand and connect with existing and prospective clients and associates; support the Business

Development team

Work closely with C-Level Executives, VP's and Developers to establish and integrate strategies that

enhance recruiting efforts, SMA's brand and PR

Advice and executive on recruiting best practices to increase the quality and maintain a robust

candidate pipeline


✓ School / Institution

✓ Degree

✓ GPA (if >3.2)


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✓ Volunteer

Experience



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Skills & Endorsements

Making a Robust LinkedIn Account (cont.)


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✓ Click on the drag

icon, , to reorder

skills

✓ Click on push pin

icons to select top 3

skills

✓ Save changes



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✓ Industry Knowledge

✓ Tools & Technologies

✓ Interpersonal Skills

✓ Other Skills



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✓ Ask for a recommendation

✓ You can view and ask for edits

before it gets posted

✓ Recommendations should come

from managers, higher ups,

clients and others that you have

made an impact on

✓ Give recommendations to those

who earned it

LinkedIn = Your Personal Recruiter


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Jobs


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Work


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Making a Resume that Wins!

A WINNING RESUME:

CONSISTS OF 1 PAGE

FOCUSES ON RELEVANT EXPERIENCE

RELEVANT TITLES AND JOB DESCRIPTIONS

CONCISE INFORMATION / FACTS

SUBMIT PDF RESUME ONLY


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✓ Name

✓ City & ZIP code

✓ Phone #

✓ Email address

✓ LinkedIn hyperlink




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✓ The Overview or Professional

Summary is optional

✓ Bullet point or paragraph

based

✓ Action statements

✓ Update the number of years

each year or leave out

✓ Including a PPP is optional



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✓ For creative roles,

create a creative

resume

✓ Some color & icons

can make the

resume pop

✓ Download a free

resume template or

design your own

Free ‘Polished Resume’ template

from Microsoft Word



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✓ Education

✓ Degree

✓ Certifications

✓ Dates

✓ Relevant

Experience



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✓ Title

✓ Company

✓ Relevant Experience

*start with most

recent experience*

✓ Address gaps

✓ Bullets!

✓ Dates

✓ City

My Winning Resume


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✓ Languages

✓ Certifications

✓ Tools

✓ Interests / Volunteer Engagements

Questions and Follow-Up


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Thank You!

✓ Connect with me on LinkedIn: linkedin.com/in/lucybeaudette

✓ If this was helpful, please endorse me on LinkedIn

✓ Any further questions and feedback please contact me

✓ My email is [email protected]

✓ Share this Webinar with your peers

THANK YOU!!!


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https://www.linkedin.com/in/lucybeaudette

mailto:[email protected]

boosting your linkedin profile & resume -...

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