Baby Boomers are looking for a social network and community that’s by, for and about them. Boomeon is that place.

About Boomeon Boomeon connects Baby Boomers with each other in a targeted social network. Users can create their own public and private groups, blog, start discussions, and comment on anyone else’s content. Users can also join groups to follow content in that group, and “peer” other users to follow their content. Boomeon also publishes original content on topics of interest to Baby Boomers across various topics in the Health & Beauty, Relationships, Lifestyle and Money verticals.

Boomeon’s Vision We believe that Baby Boomers deserve their own special social network and online community. We have worked hard to make Boomeon that place.

Traction

Boomeon launched January 2014. Currently 10,000+ members (September 2014). Since February 2014 visits have grown from 7300 monthly to almost 17,000 for July 2014. Boomeon has earned media coverage in television, print and digital media.

Market Opportunity There are approximately 65 million Baby Boomers in the United States, and many more internationally. Baby Boomers spend $400 Billion USD annually, more than all other cohorts combined, making them an attractive target for online advertisers and for Boomeon as we expand into the Boomer dating subscription arena. Approximately 10,000 Boomers retire every day, with that number expected to remain constant over the next 20 years. The Baby Boomer divorce rate has risen 40% over the last 20 years. Opportunities thus exist in both the retirement community directory and Baby Boomer dating spaces, in addition to the networking space.

The Problem Baby Boomers need a high-quality, targeted social network / online community of their own.

Facebook and others are large social networks, but are not targeted and provide no original content. The AARP has its own online community but it is of low quality and comes with the baggage of AARP’s political agenda.

Current Solutions

Products / Services Baby Boomers share the experience of having lived through some of the most dramatic societal changes America has ever seen. They share a strong generational identity. Boomeon gives Boomers the location and the tools to revel in that identity and with each other. A retirement community directory in development will provide a valuable service for the 10,000 Boomers retiring every day. A planned Boomer dating area will be a draw for the increasing pool of divorced and single Boomers.

Revenue Stream – Online Advertising

The in-place revenue model is based on online advertising, with targeted price points at $15 - $18 CPM (dollars per 1000 impressions). Most pages have inventory for four ads, generating $60 - $72 per page CPM and thus $43,000+ in revenue from this stream at projected 2015 traffic levels. This stream curves up over time; as impressions increase the CPM we charge can also be increased.

Revenue Stream – Retirement Community Directory

Revenue from the directory will come from paid featured placement in the directory on the part of communities and from lead sales of captured RFIs. Converting some of the 100,000+ retirement and active adult communities in the United States into featured placements in the directory at a 5% conversion rate will generate $600,000 annually at $120 / year for a featured placement. Selling RFI leads contributes revenue to this stream. 500,000 page views / year converting 1% into leads sold at $25 / lead contributes $125,000 / year to this revenue stream.

Revenue Stream – Subscription Dating Features

The Baby Boomer divorce rate has grown 40% over the last 20 years, in contrast to the decrease in all other cohorts. “Baby boomer dating” related key phrases are amongst our leading search terms for organic traffic. Planned dating area will have three subscription membership tiers with a projected 80% of users selecting a middle-tier, $9.99/month level.

Marketing & Growth Strategy

Facebook ads have been a high-converting, low-acquisition-cost source of new members since launch. Organic traffic to our content is strong and will continue to increase as we continue to publish original content. We are not aware of any large-scale competitor marketing. We believe we can own the advertising in this space.

Management Team William Murphy is the Founder and President of Boomeon, and Baby Boomer extraordinaire. He has owned, led and exited several successful businesses, including Esquire Chemical Company, OBF Technologies, and Bottom Line Marketing Group. David Dewhirst has 9 years of software engineering and marketing experience in the online world. He was a software developer for AgingCare.com, and as co-founder and CEO of ThreeTwelve Creative has worked on many projects and helped to grow many successful online businesses. Natalie Dewhirst has been designing, developing and marketing for the web since the early 2000s. She was Creative Director for AgingCare.com and had also worked in many marketing departments before co-founding ThreeTwelve Creative, where she has had a direct, positive impact on the growth of many online businesses.

Financials 2015 Financial Projections Revenue: $120,000 Expenditure: $300,000 Profit: ($180,000) 2016 Financial Projections Revenue: $420,000 Expenditure: $300,000 Profit: $120,000 2017 Financial Projections Revenue: $1,005,000 Expenditure: $400,000 Profit: $605,000

Projec'ons  are  based  on  our  current  growth  rate  and  user  acquisi'on  costs  and  also  include  projected  revenue  from  the  re'rement  community  directory  and  subscrip'on  da'ng  areas  of  Boomeon.  

Competition We obviously contend with social networking giants like Facebook. We are much more agile than larger social networks, and can be more responsive to users and to markets. Unlike other social networks, we are targeted at a specific demographic. Unlike other social networks, we offer a blend of original content and social networking. The AARP blends some original content with networking but their community comprises outdated technology and design. Further, many Boomers do not agree with the ideology of the AARP.

Investment We are seeking a $600,000 seed round in exchange for 20% equity in Boomeon based on a valuation of $2,400,000. This valuation is based on projected 2017 earnings of approximately $600,000 with a 4x multiplier, which is conservatively below historical industry multipliers. Anticipated proportional expenditure as % of total raise: •  25% existing staff salaries •  10% new hires

•  50% sales and marketing

•  10% new product development

•  5% infrastructure and overhead

Thanks & Contact •  This pitch deck was built following a template propagated by

Chance Barnett, CEO of Crowdfunder.com – thanks, Chance.

•  We know your time is valuable. We’d like you to know how much we appreciate the fact that you spent some of it reviewing this pitch deck.

•  We’d love to hear from you, in any capacity. Please don’t hesitate to shoot a quick email to William Murphy at william@boomeon.com, David Dewhirst at david@boomeon.com, or Natalie Dewhirst at natalie@boomeon.com if you have any questions or comments.