The Power of Visual

StorytellingA Report by:

Thomas Santos

How To Use Visuals,

Videos, and Social Media

to Market Your Brand

Title:The Power Of Visual Storytelling

Author:Ekaterina Walter & Jessica Gioglio

Publisher:Mc Graw Hill Education

Copyright Date:2014

SummaryThe book offers many tips for integrating visuals into the top performing social media platforms.

My ReviewThis informative book was written in

2014. Much of the information is still relevent.

Vine is mentioned however now it’s obsolete.

I love the tips and stats and figures sections under each Social Media section.

Very lovely case studies

I would have liked to see more in depth disection of images and how to compose them

ConflictThe book explains that by making your posts on social media too “salesly” you run the risk of not speaking to many people. You will instantly lose their engagement.

Solution

Make your posts fun and playful while still speaking to your brand.

Use images that evoke EMOTION.

That’s why images of animals and food have a high share %. Many people can relate.

Be CREATIVE!Try new things.Encourage users to comment and share. (call to action)

Review

⅘ Stars. I would definitely recommend this book. I would have liked to see more tutorials on how to create images that resonate with people however the stats and tips are amazing. Also the book forces you to go out and try it for yourself to develop your learning.